Car Guy Coffee Podcast: Brewing Solutions with C4 Analytics: Elevating Automotive Marketing feat. Art Pier & Luke Jonas Welcome to the Car Guy Coffee Podcast. Kickstart your day the right way and join us as we tap into the brightest minds and most passionate voices across the automotive world to bring you the education, motivation, and inspiration you need to thrive. From the showroom floor to the service lane, prepare to Upshift and Uplift your perspective. In this episode of the Car Guy Coffee podcast, hosts Lou Ramirez and Fred Lennartz discuss innovative marketing strategies in the automotive industry in the face of digital disruptions. Special guests Luke Jonas, VP of Analytics, and Art Pier, VP of Media Strategy at C4 Analytics, join the conversation to share insights on effective marketing techniques, the evolution of customer needs, and the importance of customized dealership marketing. They highlight the significance of data-driven strategies, the utility of EV education for consumers and dealers, and how C4 Analytics can drive sales by targeting the right audience. This episode emphasizes the need for continuous improvement in sales practices and the importance of understanding market dynamics to achieve cost-effective growth. 📲
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