Motorvision opens the doors to the "Hall of Fame" of automotive history, following the legacy of iconic car brands. We trace the journey of the legendary Porsche 911, experience thrilling motorsport events, relive exciting rallies with Walter Röhrl, and conquer Pike’s Peak in an Audi Quattro.
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Motorvision opens the doors to the "Hall of Fame" of automotive history, following the legacy of iconic car brands. We trace the journey of the legendary Porsche 911, experience thrilling motorsport events, relive exciting rallies with Walter Röhrl, and conquer Pike’s Peak in an Audi Quattro.
Power, passion, pole position - Mercedes-Benz has been writing motorsport history for 120 years. The list of successes of the brand with the star is long. As early as 1894, at the first motor race, a Daimler and a Benz competed.
Whether with their rocket vehicles or their Ascona or Calibra car models, racing has been closely associated with the Opel brand for over 100 years. Just two years after the start of car production, the first Opel won a race in 1901.
At the beginning of the 1970s, Volkswagen is in crisis. The company has no answer to the oil crisis and no successor to the Beetle. It was only with the new generation Passat and Golf cars that Volkswagen returned to the fast lane. Part 2 of 2.
The history of Volkswagen begins in 1936 with the Beetle. The iconic small car becomes a propaganda object, a million-seller and a film star. But Volkswagen was almost too late in building a modern successor, and the company went into crisis. Part 1 of 2.
From the very beginning, Jaguar's sports and racing cars have been tailor-made for top speeds. Whether Le Mans, Daytona or the Monte Carlo Rally, Jaguar dominated and shaped international motorsport for many years.
Jaguar company founder Sir William Lyons built his first automobile in 1931. Only a few years later, the Jaguar SS 100 appeared, a sports car that was superior to all others. Since then, every Jaguar has fascinated with its power, dynamics and elegance.
Porsche has competed in the 24-hour Le Mans classic every year since 1951. The company's prototypes have won 18 times - more often than the vehicles of any other manufacturer in the history of this racing series.
Few manufacturers have been as active in the USA and Europe as early as Ford - and with success. While the Mustang thrilled American youth, the Capri turned the heads of Europeans.
Henry Ford paved the way for the automotive revolution at the beginning of the 20th century. With the Ford Model T, the company conquered not only the USA but the whole world and made its inventor one of the richest men.
In 1932, the economic crisis led to the merger of the Horch, DKW, Audi and Wanderer brands under the name Auto Union, the second largest German car manufacturer at the time, which made motor sport history with the famous Silver Arrow racing cars.
Audi is one of the most successful car manufacturers of the present day. The brand with the four rings stands for innovation, superior technology and unique design. Founded over 100 years ago, Audi is now a successful global player.
In no other industry is marketing as important as in the automotive industry. Brands, models and advertising campaigns have been closely intertwined for decades. How has car advertising developed since the 1990s? Part 3 of 3.
50 years of Porsche 911, 60 years of Chevrolet Corvette: two legends, two myths, two dream cars, and two philosophies. The Porsche 911 and the Chevrolet Corvette are the sports car icons in Europe and the USA.
The Chevrolet Corvette is the best-selling sports car in the world. It belongs to the USA like the Statue of Liberty, the Superbowl and John Wayne. Since its market launch the Corvette has developed into an automotive icon.
In the 1970s and 80s, car production booms and with it car advertising. Television advertising for cars picks up speed. Even the oil crisis cannot stop worldwide car production or the corresponding advertising. Part 2 of 3.
No consumer good is fought over as fiercely and as cost-intensively as the car. No sooner had the first car been launched in 1886 than advertising began touting the great benefits of the motor car for mankind. Part 1 of 3.
The development of engineering at BMW has always been closely linked to motorsport. Racing has always played a decisive role in shaping the brand and setting the pace for its future.
Racing has been a matter of the heart for Ford for over 100 years. Henry Ford already wins the first race with his first car. Thousands of other victories were to follow.
In the 1980s and 90s, Porsche races from victory to victory. A McLaren with Porsche engine wins the Formula 1 World Championship three times. In Le Mans in 1982, Porsche starts an unbelievable winning streak with the new 956/962 prototype.
The Porsche 550 Spyder is small and fast, but only 140 units were built. It was Porsche's first racing sports car and laid the foundation for the German manufacturer to be considered a force in car racing today.
Motorvision opens the doors to the "Hall of Fame" of automotive history, following the legacy of iconic car brands. We trace the journey of the legendary Porsche 911, experience thrilling motorsport events, relive exciting rallies with Walter Röhrl, and conquer Pike’s Peak in an Audi Quattro.
