Meet Marcus Logan - a journalist turned digital storyteller whose path was anything but straight.
He started in the newsroom, chasing headlines and stories that never quite felt like his. A few years (and a few existential deadlines) later, Marcus traded newsprint for a passport — heading off to South America with a backpack and a notepad full of half-written dreams.
Somewhere between long bus rides and broken Wi-Fi connections, he realised something: he didn’t just want to tell stories — he wanted to amplify them.
Then came Berlin — a city buzzing with creativity, chaos, and caffeine. There, Marcus stumbled into the fast-moving world of social media marketing at a travel tech startup. The thrill of creating, connecting, and building momentum hooked him instantly. And just like that, journalism was out, digital storytelling was in.
Fast-forward to 2020. The world shut down, flights were grounded, and Marcus found himself back home in New Zealand — working from his childhood bedroom with nothing but a laptop, a vision, and a serious caffeine habit. Out of that chaos, Via Digital was born — a scrappy, heart-driven social media agency that would soon become a go-to for bold brands and top podcasts.
But here’s the plot twist: one of his first clients was a friend’s tiny podcast. What started as a side project turned into a runaway success — New Zealand’s top-ranked podcast, hundreds of thousands of listens, and a brand-new niche: podcast marketing.
In this episode of Career Exchange, host Saachi sits down with Marcus to unpack everything he’s learned from that wild creative ride — from journalism and startups to running his own digital agency. Together, they get real about confidence, creativity, and the beautiful mess of building a career that doesn’t follow the rules.
Expect honest laughs, some hard truths, and a few mic-drop insights:
Why confidence comes from doing, not waiting.
How social media is the perfect testing ground for brave ideas.
Why authenticity beats outrageousness every single time.
What AI is really doing to the creative industry (and why that’s not a bad thing).
And how results — not buzzwords — are what actually keep clients coming back.
Marcus breaks down how he builds audience trust, creates campaigns that convert, and still manages to keep things fun. He shares his take on the balance between performance and personality — and why sometimes, the best content comes from a place of chaotic curiosity.
For anyone trying to make it in the creative or marketing world, this episode is your permission slip to stop overthinking and start experimenting. Marcus proves that your journey doesn’t have to make sense to anyone else — as long as it feels true to you.
The Digital Storyteller (Part 1) is the first of a two-part conversation recorded live with students and creatives in Auckland. Stay tuned for Part 2, where Marcus and Shachi dive deeper into personal branding, creative risk-taking, and the art of keeping your ideas alive in an ever-changing world.
So grab your headphones, press play, and get ready for a refreshingly real chat about building confidence, finding your voice, and making content that actually matters.
Career Exchange — Real people. Real stories. Unfiltered creative journeys.