CELab is the Customer Education Lab for Innovative Customer Success, Enablement, and Marketing Teams. Our mission is to explore how to build Customer Education programs, experiment with new approaches, and exterminate the myths and bad advice that stop growth dead in its tracks.
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CELab is the Customer Education Lab for Innovative Customer Success, Enablement, and Marketing Teams. Our mission is to explore how to build Customer Education programs, experiment with new approaches, and exterminate the myths and bad advice that stop growth dead in its tracks.
CELab - Ep 168 - Customer Education and Education Services - The Future of Learning in B2B SaaS - Part 1
CELab: The Customer Education Lab
48 minutes 24 seconds
3 weeks ago
CELab - Ep 168 - Customer Education and Education Services - The Future of Learning in B2B SaaS - Part 1
What does the future hold for Customer Education in the ever-evolving world of B2B SaaS? In this solo episode, CELab co-founder and host Dave Derington explores the profound shifts redefining the learning landscape—from the legacy of transactional, revenue-generating education services to agile, outcome-driven customer enablement. Drawing on industry experience and personal insights, Dave examines how the disciplines of Education Services and Customer Education are merging to drive both business outcomes and Customer Success.
Listeners will discover how digital transformation, the subscription economy, and post-pandemic realities have forced learning organizations to adapt at unprecedented speed. Using real-world examples and honest reflection, Dave highlights practical strategies, common pitfalls, and the importance of continual innovation in customer education. Whether you lead a startup or enterprise, this episode arms you with actionable ideas for thriving in the modern era of learning.
Key Highlights:
Why Education Services and Customer Education are converging in SaaS
Lessons from legacy revenue-driven versus outcomes-based models
How the subscription economy demands faster, more agile learning solutions
COVID-19’s lasting impact on digital learning and engagement
Key risks in “old school” and modern on-demand training programs
The real-world business value of blending live and digital learning
Practical steps to improve adoption, reduce churn, and drive measurable customer success
The critical role of customer success-minded educators in today’s SaaS world
CELab: The Customer Education Lab
CELab is the Customer Education Lab for Innovative Customer Success, Enablement, and Marketing Teams. Our mission is to explore how to build Customer Education programs, experiment with new approaches, and exterminate the myths and bad advice that stop growth dead in its tracks.
