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CELab: The Customer Education Lab
CELab
134 episodes
1 week ago
CELab is the Customer Education Lab for Innovative Customer Success, Enablement, and Marketing Teams. Our mission is to explore how to build Customer Education programs, experiment with new approaches, and exterminate the myths and bad advice that stop growth dead in its tracks.
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All content for CELab: The Customer Education Lab is the property of CELab and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
CELab is the Customer Education Lab for Innovative Customer Success, Enablement, and Marketing Teams. Our mission is to explore how to build Customer Education programs, experiment with new approaches, and exterminate the myths and bad advice that stop growth dead in its tracks.
Show more...
Technology
Arts,
Business
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Episode 152 - NetExam - Beyond Customer Training: Demystifying Channel Partner Education
CELab: The Customer Education Lab
1 hour 24 minutes 30 seconds
8 months ago
Episode 152 - NetExam - Beyond Customer Training: Demystifying Channel Partner Education
In this episode of CELab, we engage in a comprehensive discussion with Brett Strauss and Dan Boyle about the intricacies of customer education and partner training. They explore the evolution of NetExam, the importance of access management, and the role of AI in enhancing training experiences. The conversation delves into best practices for creating effective training programs, the significance of informal learning, and the necessity of building trust with partners. The episode emphasizes the need for simplicity and consistency in training while also addressing the complexities of managing partner relationships and ensuring successful customer outcomes. Highlights: Partner training is essential for scaling customer education. NetExam evolved from a content management system to a specialized LMS for partner training. Building trust with partners is crucial for successful training programs. AI can enhance training by analyzing performance and providing feedback. Informal learning should be recognized and credited in training programs. Training should be simple and accessible to partners. Certification requirements should be balanced to avoid overwhelming partners. Custom learning paths can enhance the training experience. Measuring success should go beyond just certification completion. The relationship with partners should be nurtured from day one.
CELab: The Customer Education Lab
CELab is the Customer Education Lab for Innovative Customer Success, Enablement, and Marketing Teams. Our mission is to explore how to build Customer Education programs, experiment with new approaches, and exterminate the myths and bad advice that stop growth dead in its tracks.