CELab is the Customer Education Lab for Innovative Customer Success, Enablement, and Marketing Teams. Our mission is to explore how to build Customer Education programs, experiment with new approaches, and exterminate the myths and bad advice that stop growth dead in its tracks.
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CELab is the Customer Education Lab for Innovative Customer Success, Enablement, and Marketing Teams. Our mission is to explore how to build Customer Education programs, experiment with new approaches, and exterminate the myths and bad advice that stop growth dead in its tracks.
Episode 154 - From CSM Overload to Scaled Digital Success: How Bionic Advertising Systems Built a Game-Changing Customer Academy in Months
CELab: The Customer Education Lab
1 hour 6 minutes 56 seconds
7 months ago
Episode 154 - From CSM Overload to Scaled Digital Success: How Bionic Advertising Systems Built a Game-Changing Customer Academy in Months
In this episode of the CELab podcast, host Dave Derington sits down with Casey Izzo from Bionic Advertising Systems to unpack an extraordinary journey of digital transformation. Learn how a small team turned their high-touch CSM-led software training into an accessible, scaled digital success experience.
Casey shares her team's remarkable achievement of developing a comprehensive academy with nearly 100 videos in months, using innovative tools like Synthesia for AI-powered narration and strategic content design, Camtasia for editing, Wistia for hosting, and Gainsight to bring it all together. Even more, with such a small team they leveraged content creation expertise through Greenmusk to accelerate delivery. The result? Over 150 certifications issued, dramatically reduced training overhead, and a learning platform that serves both customers and industry professionals.
Key Insights:
How to Build an Enterprise-Level Academy with Limited Resources
Leveraging AI and Smart Tools to Dramatically Reduce Training Time
Transforming Customer Onboarding from Live Sessions to Strategic 30-Minute Meetings
Creating a Learning Platform That Attracts Users Beyond Your Customer Base
Practical Strategies for Making Complex Software Training Engaging and Accessible
Whether you're a Customer Success leader, a Training Professional, or tech innovator, this episode offers a blueprint for scaling education without scaling complexity.
Listen now and transform your approach to customer learning!
CELab: The Customer Education Lab
CELab is the Customer Education Lab for Innovative Customer Success, Enablement, and Marketing Teams. Our mission is to explore how to build Customer Education programs, experiment with new approaches, and exterminate the myths and bad advice that stop growth dead in its tracks.
