Shirley Chan is the editorial director for MadisonReed, a startup that combines technological and product formulation advancements to create healthier and better-performing hair care and styling products. She joins Chikodi Chima on this episode of Champions of Marketing to talk about how to create content to connect with your customers and be their hero.

Joseph Lambe is the director of demand generation at Intercom, a software that allows web and mobile businesses to communicate with customers in an easy and centralized way. He joins Chikodi Chima on this episode of Champions of Marketing to talk about how to make your content discoverable to your desired audience and how to tell great stories that stand the test of time.

Sean Ellis is an entrepreneur, growth hacker, and founder of Qualaroo and GrowthHackers.com, the top online community to learn and share about ethical online marketing techniques that drive effective, scalable and sustainable growth. He joins Chikodi Chima on this first episode of Champions of Marketing to talk about the culture of experimentation, driving growth trough code and how to write content that your users will love.