Episode 242 - From Hot Yoga to Hot Leads With Hallie & Caroline of Shop Marketing Pros

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Changing The Industry Podcast

David Roman & Lucas Underwood

296 episodes

1 day ago

This podcast is dedicated to changing the automotive industry for the better, one conversation at a time. Whether you're a technician, vendor, business owner, or car enthusiast, we hope to inspire you to improve for your customers, your careers, your businesses, and your families.

All content for Changing The Industry Podcast is the property of David Roman & Lucas Underwood and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Episode 242 - From Hot Yoga to Hot Leads With Hallie & Caroline of Shop Marketing Pros

Changing The Industry Podcast

1 hour 15 minutes

2 weeks ago

Episode 242 - From Hot Yoga to Hot Leads With Hallie & Caroline of Shop Marketing Pros

Don't get to the end of this year wishing you had taken action to change your business and your life.
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE

Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2025

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Click here to schedule a free demo: https://info.shop-ware.com/profitability

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If you're ready to make a real change in your shop's success, join Shop Marketing Pros' Plan With the Pros workshop this October to connect with them and other shop owners. You'll leave with your entire year for 2026 planned out.

Click here to register: https://geni.us/PlanWithThePros

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In this episode, Lucas and David are joined by Hallie Wasinger and Caroline Legrand from Shop Marketing Pros at the Sunrise event in Arizona. Hallie and Caroline share their expertise on the importance of identifying your shop’s ideal customer and crafting targeted marketing strategies, especially using Facebook, Google, and even programmatic ads. The discussion also covers the effectiveness of traditional marketing like mailers and coupons, the challenge of tracking ROI in advertising, and the nuts and bolts of creating engaging social media content.

00:00 Hot Weather Reactions Differ

09:10 Unexpected Heatwave Experience

11:21 Geographic Targeting for Business Pages

17:26 "Marketing Value-Added Services"

25:18 Streamlined Pricing Eliminates No-Shows

28:41 "Ethical Success vs. Unethical Gains"

36:18 "Luxury Laura Avatar Humor"

38:13 Marketing Strategy for Ideal Clients

45:31 Overpriced Analytics with Customer Tracking

48:46 Intrusive Client Data Proposal

56:18 "Auto Knockoff with Personality"

01:02:14 "Balcony Rescue Highlights Tension"

01:05:24 Dad's Shop: No Heat Experience

01:09:16 "Mama Kim's Guidance After Loss"