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Channel Security Secrets
Cyber Defense Group
20 episodes
2 days ago
Welcome to Channel Security Secrets. Join host, Lou Rabon, each week to expose the untold secrets and critical insights from the minds shaping the future of cybersecurity sales in the trusted advisor channel. Channel Security Secrets is brought to you by Cyber Defense Group, on a mission to shift cybersecurity from reactive to resilient. Explore all episodes and resources at: https://www.cdg.io/podcast/
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Business
Technology
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All content for Channel Security Secrets is the property of Cyber Defense Group and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to Channel Security Secrets. Join host, Lou Rabon, each week to expose the untold secrets and critical insights from the minds shaping the future of cybersecurity sales in the trusted advisor channel. Channel Security Secrets is brought to you by Cyber Defense Group, on a mission to shift cybersecurity from reactive to resilient. Explore all episodes and resources at: https://www.cdg.io/podcast/
Show more...
Business
Technology
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Beyond Transactional Selling - Dan Gill - Channel Security Secrets - Episode #7
Channel Security Secrets
51 minutes
2 months ago
Beyond Transactional Selling - Dan Gill - Channel Security Secrets - Episode #7

With over 30 years of experience driving growth and innovation in the technology channel, Dan Gill has seen it all, and he’s sharing his playbook for success. In this episode of Channel Security Secrets, I sit down with Dan, CEO at Amplix, to explore his four pillars of growth and how they’re transforming the way trusted advisors succeed.

From customer-centric strategies to investing in team expertise, Dan provides practical insights into tackling today’s biggest cybersecurity challenges while embracing AI to improve efficiency and customer experience. Whether you’re a seasoned advisor or just getting started, this episode is packed with actionable guidance for building trust, driving growth, and staying competitive in a rapidly evolving market.


 

Takeaways

  •  Why putting the customer first builds long-term relationships and sustainable growth.
  • How investing in in-house expertise strengthens credibility and enables strategic conversations.
  • What AI’s role in efficiency, security, and customer service means for trusted advisors.
  • Why honest, transparent communication builds client trust in a crowded cybersecurity market.
  • How solution-based selling creates lasting value compared to transactional approaches.

Quote of the Show

  • “There's real ROI and there's a real business case you can make on creating efficiency in your customer service strategy and creating enhanced customer experiences.” - Dan Gill

Find all episodes, show notes, and resources at: https://www.cdg.io/podcast/ 

Partner with us: https://www.cdg.io/partner-with-cyber-defense-group/ 

Links

  • LinkedIn: https://www.linkedin.com/in/dan-gill-b07114/  
  • Twitter: https://x.com/dangill13  
  • Company website: https://amplix.com/ 

Ways to Tune In

  • Spotify: https://open.spotify.com/show/1gIKsOyorKMzQA7wxck4dH?si=ff617df387aa401c 
  • Apple Podcasts: https://podcasts.apple.com/us/podcast/channel-security-secrets/id1826825461 
  • Amazon Music: https://music.amazon.com/podcasts/8703d3a3-4128-4691-8862-cb847f53f776/channel-security-secrets 
  • YouTube: https://www.youtube.com/@ChannelSecuritySecrets 
Channel Security Secrets
Welcome to Channel Security Secrets. Join host, Lou Rabon, each week to expose the untold secrets and critical insights from the minds shaping the future of cybersecurity sales in the trusted advisor channel. Channel Security Secrets is brought to you by Cyber Defense Group, on a mission to shift cybersecurity from reactive to resilient. Explore all episodes and resources at: https://www.cdg.io/podcast/