Building a Scalable Business - Eric Brooker - Channel Security Secrets

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Channel Security Secrets

Cyber Defense Group

20 episodes

2 days ago

Welcome to Channel Security Secrets. Join host, Lou Rabon, each week to expose the untold secrets and critical insights from the minds shaping the future of cybersecurity sales in the trusted advisor channel. Channel Security Secrets is brought to you by Cyber Defense Group, on a mission to shift cybersecurity from reactive to resilient. Explore all episodes and resources at: https://www.cdg.io/podcast/

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All content for Channel Security Secrets is the property of Cyber Defense Group and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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Building a Scalable Business - Eric Brooker - Channel Security Secrets - Episode #12

Channel Security Secrets

48 minutes

1 month ago

Building a Scalable Business - Eric Brooker - Channel Security Secrets - Episode #12

What if the foundation of success in the channel wasn’t just strategy or technology, but building genuine, lasting relationships?

In this episode of Channel Security Secrets, host Lou Rabon sits down with Eric Brooker, Founder and CEO of the Channel Standard, to explore how authenticity, curiosity, and structured planning shape the future of cybersecurity sales.

You will learn why relationships built without ulterior motives are critical, how evolving technologies like AI and cybersecurity are transforming the channel, and why empathy and trust are the ultimate differentiators in business.

Takeaways

Why building genuine, non-transactional relationships drives long-term success in the channel.
How curiosity and staying informed on AI and cybersecurity trends strengthen credibility with clients.
Why trusted advisors must align security solutions with business outcomes, not just technology.
How structured business planning supports resilience in an evolving security landscape.
Why empathy and understanding are essential in both leadership and client relationships.

Quote of the Show

“ The value of relationships is where I think many of us fail in sales, because we treat it like it's a transaction, and it's so much more than that.” - Eric Brooker

Find all episodes, show notes, and resources at: https://www.cdg.io/podcast/

Partner with us: https://www.cdg.io/partner-with-cyber-defense-group/

Links

LinkedIn: https://www.linkedin.com/in/ericbrooker/
Podcast: https://podcasts.apple.com/us/podcast/counsel-culture-with-eric-brooker/id1528802328
Book: https://www.amazon.com/You-Are-Enough-Overcoming-Worthiness/dp/B0CJF67ZTF
Company website: https://www.thechannelstandard.com/
Twitter: https://x.com/ericbrooker79

Ways to Tune In

Spotify: https://open.spotify.com/show/1gIKsOyorKMzQA7wxck4dH?si=ff617df387aa401c
Apple Podcasts: https://podcasts.apple.com/us/podcast/channel-security-secrets/id1826825461
Amazon Music: https://music.amazon.com/podcasts/8703d3a3-4128-4691-8862-cb847f53f776/channel-security-secrets
YouTube: https://www.youtube.com/@ChannelSecuritySecrets