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Channel Security Secrets
Cyber Defense Group
20 episodes
2 days ago
Welcome to Channel Security Secrets. Join host, Lou Rabon, each week to expose the untold secrets and critical insights from the minds shaping the future of cybersecurity sales in the trusted advisor channel. Channel Security Secrets is brought to you by Cyber Defense Group, on a mission to shift cybersecurity from reactive to resilient. Explore all episodes and resources at: https://www.cdg.io/podcast/
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Business
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All content for Channel Security Secrets is the property of Cyber Defense Group and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to Channel Security Secrets. Join host, Lou Rabon, each week to expose the untold secrets and critical insights from the minds shaping the future of cybersecurity sales in the trusted advisor channel. Channel Security Secrets is brought to you by Cyber Defense Group, on a mission to shift cybersecurity from reactive to resilient. Explore all episodes and resources at: https://www.cdg.io/podcast/
Show more...
Business
Technology
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Own the Cybersecurity Conversation, Drive Sales - Alex Ryals - Channel Security Secrets - Episode #6
Channel Security Secrets
44 minutes
3 months ago
Own the Cybersecurity Conversation, Drive Sales - Alex Ryals - Channel Security Secrets - Episode #6

How can trusted advisors and channel leaders turn cybersecurity challenges into growth opportunities? In this episode of Channel Security Secrets, I sit down with Alex Ryals, Chief Information Security Officer at MicroAge, to explore actionable strategies for aligning sales, security, and continuous learning.

Alex shares how matching sales skills with security solutions, creating structured partner programs, and leveraging AI can help resellers and service providers thrive. From hands-on experience building cyber ranges to navigating global cybersecurity threats, this episode is packed with insights.

 

Takeaways

  • Why aligning sales team skills with security solutions is critical for revenue growth and partner success.
  • How starting small with focused vendor partnerships helps Trusted Advisors build confidence and expertise.
  • What a well-structured partner program, including training, rules of engagement, and deal registration, can accomplish.
  • How continuous learning and engagement with industry groups or conferences accelerates knowledge and network growth.
  • Why regular maintenance of security tools and strategic AI use helps prevent threats and misconfigurations.

Quote of the Show

  • “ If you're day one, my recommendation would be build a network of third party service providers that you can resell.” - Alex Ryals

Find all episodes, show notes, and resources at: https://www.cdg.io/podcast/ 

Partner with us: https://www.cdg.io/partner-with-cyber-defense-group/ 

Links

  • LinkedIn: https://www.linkedin.com/in/alex-ryals-cyber/  
  • Company website: https://microage.com/ 
  • Cybersecurity Decyphered: https://www.youtube.com/@CybersecurityDecyphered

Ways to Tune In

  • Spotify: https://open.spotify.com/show/1gIKsOyorKMzQA7wxck4dH?si=ff617df387aa401c 
  • Apple Podcasts: https://podcasts.apple.com/us/podcast/channel-security-secrets/id1826825461 
  • Amazon Music: https://music.amazon.com/podcasts/8703d3a3-4128-4691-8862-cb847f53f776/channel-security-secrets 
  • YouTube: https://www.youtube.com/@ChannelSecuritySecrets 
Channel Security Secrets
Welcome to Channel Security Secrets. Join host, Lou Rabon, each week to expose the untold secrets and critical insights from the minds shaping the future of cybersecurity sales in the trusted advisor channel. Channel Security Secrets is brought to you by Cyber Defense Group, on a mission to shift cybersecurity from reactive to resilient. Explore all episodes and resources at: https://www.cdg.io/podcast/