What does it take to sell cybersecurity in a way that’s rooted in authenticity, empathy, and trust?
In this episode of Channel Security Secrets, Lou Rabon sits down with Bana Qashu, Managing Partner and Founder of BanaTech Consulting, to discuss how empathy, communication, and understanding the human side of technology create stronger business outcomes. Bana shares her journey from operations to entrepreneurship and the lessons she’s learned about aligning people, process, and purpose in the channel.
You’ll learn how to build credibility with customers through transparent conversations, recognize the emotional intelligence needed in cybersecurity sales, and design solutions that resonate beyond the technical layer.
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