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Channel Security Secrets
Cyber Defense Group
20 episodes
2 days ago
Welcome to Channel Security Secrets. Join host, Lou Rabon, each week to expose the untold secrets and critical insights from the minds shaping the future of cybersecurity sales in the trusted advisor channel. Channel Security Secrets is brought to you by Cyber Defense Group, on a mission to shift cybersecurity from reactive to resilient. Explore all episodes and resources at: https://www.cdg.io/podcast/
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All content for Channel Security Secrets is the property of Cyber Defense Group and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to Channel Security Secrets. Join host, Lou Rabon, each week to expose the untold secrets and critical insights from the minds shaping the future of cybersecurity sales in the trusted advisor channel. Channel Security Secrets is brought to you by Cyber Defense Group, on a mission to shift cybersecurity from reactive to resilient. Explore all episodes and resources at: https://www.cdg.io/podcast/
Show more...
Business
Technology
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Values-Centric Selling - Carraig Stanwyck - Channel Security Secrets - Security Expert - Ep #18
Channel Security Secrets
54 minutes
1 week ago
Values-Centric Selling - Carraig Stanwyck - Channel Security Secrets - Security Expert - Ep #18

What if the key to leading in cybersecurity wasn’t found in the newest tech, but in the courage to be transparent, grounded, and relentlessly focused on the fundamentals?

In this episode of Channel Security Secrets, host Lou Rabon sits down with Carraig Stanwyck, Chief Executive Officer at 3 Tree Tech, to explore what true leadership looks like in today’s cybersecurity landscape. Drawing from his journey as a former Human Intelligence Operator turned global CISO and now CEO, Carraig shares hard-earned lessons on aligning business goals with security priorities, balancing transparency with influence, and building trust through authenticity.

Listeners will gain a rare look into how foundational cybersecurity practices, not flashy tools, drive long-term success, and how sales professionals can become trusted partners by helping clients navigate complex internal processes.

Takeaways

  • Why transparency is powerful in leadership, and how to manage its risks.
  • How aligning cybersecurity with business goals leads to real influence.
  • Why mastering the fundamentals outweighs chasing “shiny” new tech.
  • How sales pros can partner with clients to navigate procurement politics.
  • Why curiosity and skepticism are essential when approaching AI and quantum computing.

Quote of the Show

  • “ The best salespeople out there aren't those that sell the product to the customer. They're those that partner with the customer to sell that product internally to all of the stakeholders that are involved in that process.” - Carraig Stanwyck

Find all episodes, show notes, and resources at: https://www.cdg.io/podcast/ 

Partner with us: https://www.cdg.io/partner-with-cyber-defense-group/ 

Links

  • LinkedIn: https://www.linkedin.com/in/carraig-stanwyck/ 
  • Website: https://www.3treetech.com/ 

Ways to Tune In

  • Spotify: https://open.spotify.com/show/1gIKsOyorKMzQA7wxck4dH?si=ff617df387aa401c 
  • Apple Podcasts: https://podcasts.apple.com/us/podcast/channel-security-secrets/id1826825461 
  • Amazon Music: https://music.amazon.com/podcasts/8703d3a3-4128-4691-8862-cb847f53f776/channel-security-secrets 
  • YouTube: https://www.youtube.com/@ChannelSecuritySecrets
Channel Security Secrets
Welcome to Channel Security Secrets. Join host, Lou Rabon, each week to expose the untold secrets and critical insights from the minds shaping the future of cybersecurity sales in the trusted advisor channel. Channel Security Secrets is brought to you by Cyber Defense Group, on a mission to shift cybersecurity from reactive to resilient. Explore all episodes and resources at: https://www.cdg.io/podcast/