Budgeting, ROAS/ACOS, and Seasonality

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ChannelX - new channels to consumers in multichannel retail

ChannelX

10 episodes

1 week ago

A limited edition series, recorded live at ChannelX 2025. Conversations with speakers, VIPs and commerce leaders on routes to market, specifically marketplaces, social media, entertainment, and messaging platforms that offer a robust selling proposition outside of the brand or retailer’s own website. Season 1 was recorded at ChannelX 2024.

All content for ChannelX - new channels to consumers in multichannel retail is the property of ChannelX and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Budgeting, ROAS/ACOS, and Seasonality - with Secret Sales

ChannelX - new channels to consumers in multichannel retail

26 minutes

1 week ago

Budgeting, ROAS/ACOS, and Seasonality - with Secret Sales

This latest episode of the ChannelX podcast sees Ekow Mensah, VP Retail Media, Secret Sales, enter the booth to provide insight on:
• Retail media as performance marketing vs traditional advertising
• Monetizing off-price marketplace platforms
• ROAS targets and GMV investment strategies
• Balancing organic and paid performance
• Secret Sales’ consulting approach for seller success.

Behind the mics:
• Ekow Mensah, VP Retail Media, Secret Sales | LinkedIn
• Georgia Leybourne, CMO, Linnworks | LinkedIn
• Chris Dawson, Editor in Chief, ChannelX | LinkedIn