Inside Philips' Global Ecommerce Playbook

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ChannelX - new channels to consumers in multichannel retail

ChannelX

10 episodes

1 week ago

A limited edition series, recorded live at ChannelX 2025. Conversations with speakers, VIPs and commerce leaders on routes to market, specifically marketplaces, social media, entertainment, and messaging platforms that offer a robust selling proposition outside of the brand or retailer’s own website. Season 1 was recorded at ChannelX 2024.

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Inside Philips' Global Ecommerce Playbook

ChannelX - new channels to consumers in multichannel retail

23 minutes

1 week ago

Inside Philips' Global Ecommerce Playbook

This latest episode of the ChannelX podcast sees Laura Briggs, Head of E-Commerce Excellence, Philips, enter the booth to provide insight on:
• Philips global e-commerce excellence strategy
• Managing peak season events across international markets
• Building a digital shelf tool for data consistency
• Balancing human expertise with AI in retail
• Multi-generational customer targeting and gifting strategies

Behind the mics:
• Laura Briggs, Head of E-Commerce Excellence, Philips | LinkedIn
• Georgia Leybourne, CMO, Linnworks | LinkedIn
• Chris Dawson, Editor in Chief, ChannelX | LinkedIn