UAC Chiropractic (00:02.83)Hey everyone, welcome into the UAC Best Practices podcast. I'm Dr. Alan Miner and I'm here today with my co-host, Dr. Brian Capra. you know, Brian and have interviewed close to a hundred people now at this point. But today we thought we'd actually never interviewed each other. So I'm gonna interview Brian. He'll interview me sometime in the near future. So Dr. Brian, welcome.Dr. Brian Capra (00:29.311)Thank you.UAC Chiropractic (00:29.388)You've been in UAC as long as I was early from the early days. You were just launching. just stepped out of your practice and were ramping up. I remember with Maximized Living Docs were kind of your initial niche as you're starting the software program. you started your own practice working out of a gym and then you met some patients and that was the early seed of what became Genesis Software. Take us through, particularly here's why.Dr. Brian Capra (00:33.362)I don't know how many years. Yeah, it's a long time.UAC Chiropractic (00:59.31)The average person in UAC is attracted, you know, UAC to be really clear is not coaching. It's a group of chiropractors who are thinking really big. There's a lot of people, people to come into UAC, you've got to have a successful clinic because the minimum revenue is a million dollars. And you don't even have to be a chiropractor to be in UAC. You have to have a business that serves chiropractors. But most people come in, they are serving, you know, in their practice, but they're wanting to go bigger.Dr. Brian Capra (01:04.969)Wait.UAC Chiropractic (01:29.774)And whether that's starting a software company or a staffing company or opening multiple clinics or maybe even just growing their clinic as big as they can, it's where you've evolved past coaching. You've kind of figured out your core chiropractic business and now there's something else. So how did you evolve through that? You're cranking, you're in a gym, you're growing and all of a sudden something starts to creep in where you somehow now you've been running a software company formore than well more than a decade so take us through that journey.Dr. Brian Capra (02:01.34)Okay, yeah, it's kind of just a serendipity. Just a lot of things just kind of fell into place. One was I felt a real big desire to solve a big problem that I felt existed. Didn't have a solution for it, but that problem was that the technology for me that existed at the time wasn't helping me proactively identify attrition.risks patients that were behaving in a way that was showing us that they were going to leave and we kind of do those things we did them when we had paper we did them you know things got better with more automation and the software at the time but for example a patient that leaves without a future appointment for me or misses an appointmentand doesn't proactively reach out to your practice to reschedule it. It's a big giant red flag, right? Like, wait a minute, you didn't come. And like the analogy I always used in the past when I would do the, the on stage or whatever is they never miss their chemotherapy appointment and forget to reschedule it. Right. And that's poison. So what are they telling you is they forgot the value of your care? most likely.UAC Chiropractic (03:10.822)Yeah.Dr. Brian Capra (03:22.75)Things happen, people get busy, then maybe they call you the next day, my god, I can't, but if they ghost, it's a big problem. So what would typically have to happen in another software would be, you know, you run your missed appointment, you know, report, and maybe you call them, and maybe your staff calls them, and then if you don't reschedule them, you know, pretty quickly,