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Choose People Love Pets: The Veterinary Culture Podcast
Phoebe Valdez and Brianna Armstrong, DVM
42 episodes
6 days ago
"Choose People Love Pets" is a podcast dedicated to exploring the powerful intersection where passion for animals meets the art of leading with a people-first mindset and intentionality. Join us as we delve into the heart of veterinary medicine, discovering how prioritizing both the well-being of our furry friends and the humans who care for them can transform the landscape of culture and leadership in our field.
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All content for Choose People Love Pets: The Veterinary Culture Podcast is the property of Phoebe Valdez and Brianna Armstrong, DVM and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
"Choose People Love Pets" is a podcast dedicated to exploring the powerful intersection where passion for animals meets the art of leading with a people-first mindset and intentionality. Join us as we delve into the heart of veterinary medicine, discovering how prioritizing both the well-being of our furry friends and the humans who care for them can transform the landscape of culture and leadership in our field.
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Education
Episodes (20/42)
Choose People Love Pets: The Veterinary Culture Podcast
Normalizing Asking For Help

In this conversation, Brianna and Phoebe discuss the challenges of asking for help in the veterinary field, emphasizing the importance of creating a culture of support and psychological safety. They explore the reasons behind the hesitation to seek assistance, such as fear of burdening others and past negative experiences. The discussion includes practical strategies for encouraging help-seeking behavior, recognizing signs of overwhelm, and the role of leadership in fostering a supportive environment. The conversation concludes with a focus on the benefits of collaboration and the need to normalize asking for help to combat burnout and improve patient care. 

Takeaways 

  • Asking for help is essential for mental health. 
  • Hesitation to ask for help often leads to burnout. 
  • Creating a culture of support is crucial in veterinary practices. 
  • Leaders should model help-seeking behavior. 
  • Recognizing signs of overwhelm can prevent burnout. 
  • Normalizing asking for help improves team dynamics. 
  • Collaboration enhances patient care and team morale. 
  • Past experiences can hinder help-seeking behavior. 
  • Practical strategies can encourage team members to ask for help. 
  • Leadership plays a vital role in fostering a supportive environment. 

Follow for more:  

FB: ⁠https://www.facebook.com/profile.php?id=61556480229406&mibextid=LQQJ4d⁠  

IG: ⁠https://www.instagram.com/choosepeoplelovepets?igsh=MTVzZjc4ZHE4MWd2NQ%3D%3D&utm_source=qr⁠  

LI: ⁠https://www.linkedin.com/company/choose-people-love-pets/⁠  

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2 weeks ago
26 minutes 5 seconds

Choose People Love Pets: The Veterinary Culture Podcast
Team Utilization & Building Trust with Suzanne Thomas, LVT

In this conversation, Suzanne Thomas shares her unconventional journey from retail management to becoming a leader and advocate in veterinary medicine. She discusses the importance of building trust within teams, empowering technicians, and the challenges faced in veterinary leadership. Suzanne emphasizes the need for effective communication, continuous learning, and the significance of advocacy for the veterinary profession. Her experiences highlight the critical role of leadership in creating high-performing teams and addressing issues like burnout and underutilization of technicians. In this conversation, Brianna Armstrong and Suzanne Thomas discuss the critical aspects of leadership within veterinary teams, emphasizing the importance of trust, psychological safety, and effective communication. They explore how enhancing team productivity can lead to increased revenue and the necessity of creating a supportive work environment. The dialogue also touches on the dynamics between corporate and private practices, the value of recognizing team members, and the need for a cultural shift in veterinary medicine to improve retention and job satisfaction. 

Suzanne's Linkedin: https://www.linkedin.com/in/suzannethomaslvt/ 

Susanne's Book: From Competent to Capable: Redefining Success Through Technician Utilization and Team Empowerment (To purchase: https://a.co/d/eW8V9y8 ) 

Leading Veterinary Teams: https://www.lvt.vet/ 

Book recommendation: The Five Dysfunctions Of A Team by Patrick Lencioni 

Follow for more:  

FB: ⁠https://www.facebook.com/profile.php?id=61556480229406&mibextid=LQQJ4d⁠  

IG: ⁠https://www.instagram.com/choosepeoplelovepets?igsh=MTVzZjc4ZHE4MWd2NQ%3D%3D&utm_source=qr⁠  

LI: ⁠https://www.linkedin.com/company/choose-people-love-pets/⁠  

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4 weeks ago
1 hour 31 minutes 52 seconds

Choose People Love Pets: The Veterinary Culture Podcast
Building A Multimillion Dollar Practice Post-COVID With Dr. Alex Robb

What does it really take to build a high-growth, high-culture veterinary hospital in a post-COVID world?


While most practices have been navigating a slowdown in visit volume, difficulty hiring veterinarians, rising labor costs, and increasing barriers to access-to-care, Dr. Alex Robb has done the opposite.

Goodheart Cherry Creek went from a brand-new practice to more than $6.8 million in revenue by year four — all during a time when many hospitals were reporting reduced demand and shrinking margins.

In today’s episode, we dig into the operational discipline, leadership mindset, and people-first philosophy that fueled rapid, sustainable growth despite the industry-wide headwinds. This isn’t theory — it’s a blueprint for anyone opening a hospital or scaling one in a challenging market.


🎙️ About the Guest 

Dr. Alex Robb is the Founding Veterinarian and Medical Director of Goodheart Cherry Creek (Denver, CO), part of the Goodheart Animal Health Group. Known for his people-first leadership style, operational clarity, and commitment to culture, Alex has built one of the fastest-growing hospitals in the region. 

🔥 In This Episode We Cover:

🏥 Building a Fast-Growing Practice From the Ground Up 

  • How Goodheart Cherry Creek hit $2M in year one, $4M in year two, and is now projected to close year four at $6.8M 

  • Why visibility, brand recognition, and market awareness matter more than people think 

  • What Alex learned launching in Denver — a competitive, fast-growing, urban market 

👥 Hiring Ahead of Demand 

  • Why hiring “too early” is actually the key to growing fast 

  • Understanding support staff labor cost as an investment, not a liability 

  • How to choose the right people early in the journey — team members who can grow with the practice 

  • The values and “deal breakers” Alex looks for in every hire and every partnership 

🌱 Culture as a Growth Strategy 

  • The virtuous cycle: how happy teams → happy clients → exponential growth 

  • Why operational clarity, organization, and emotional consistency matter in the lobby as much as in treatment 

  • Creating an environment where team members feel like it’s their practice too 

  • Building resilience and positivity into the day-to-day workflow 

🗣️ Communication + Psychological Safety 

  • How Alex creates a culture where the team can give “hard feedback” safely 

  • Why great organizations don’t avoid problems — they address them openly 

  • How to lead through disagreement in a way that builds trust instead of breaking it 

  • The importance of being able to challenge each other respectfully (partners, leaders, team) 

📉 Avoiding the Complacency Trap 

  • Why strong revenue can blind leaders to weak spots 

  • The mindset that keeps a hospital improving long after the initial growth curve 

  • Staying curious, hungry, and humble even when everything looks “successful” from the outside 

📈 What Practice Owners Can Apply Today 

  • How to analyze your local market (visibility, competition, demographics) 

  • When to invest in labor and when to optimize labor 

  • Grounding growth strategies in simple, human principles 

  • The importance of being obsessed — in a healthy way — with making things better 

Dr. Alex Robb Linkedin: https://www.linkedin.com/in/alex-robb/ 

Dr. Robb's Goodheart Hospital: https://goodheartcherrycreek.com/ 

Follow for more:   

FB: ⁠⁠https://www.facebook.com/profile.php?id=61556480229406&mibextid=LQQJ4d⁠⁠   

IG: ⁠⁠https://www.instagram.com/choosepeoplelovepets?igsh=MTVzZjc4ZHE4MWd2NQ%3D%3D&utm_source=qr⁠⁠   

LI: ⁠⁠https://www.linkedin.com/company/choose-people-love-pets/⁠⁠   

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1 month ago
1 hour 37 minutes 23 seconds

Choose People Love Pets: The Veterinary Culture Podcast
Hiring Red Flags & Trusting Your Gut in Veterinary Leadership

In this episode, Dr. Brianna Armstrong and Phoebe cut to the heart of one of the most pivotal decisions in veterinary leadership: who you hire. From “nice enough” candidates to glaring red flags during working interviews, this conversation dives into the standards, instincts, and cultural expectations that shape high-performing hospitals.

Dr. Armstrong shares real stories from the hiring trenches—showing up to interviews in yoga pants, checking phones during working interviews, and team members wanting to hire someone who was simply “nice enough.” These moments reveal a deeper truth: your team deserves more, your clients expect more, and your culture depends on more.

This episode challenges leaders to raise the bar, trust their instincts, and protect the culture they’re building—because hiring isn’t just filling a role. It’s choosing the future of your hospital.

Key Takeaways

  • “Nice enough” is not the standard. Hiring should feel like a hell yes, not a shrug.

  • Professionalism matters. How a candidate shows up tells you exactly how they’ll show up for clients.

  • Red flags in interviews don’t improve on the job. Trust what you see.

  • Client experience begins with your team. Veterinary medicine is a customer-service-first industry.

  • Hiring is culture protection. Every yes or no shapes morale, performance, and client trust.

  • Leadership requires decisiveness. Trust your gut—and don’t apologize for having high expectations.

Follow for more:  

FB: ⁠https://www.facebook.com/profile.php?id=61556480229406&mibextid=LQQJ4d⁠  

IG: ⁠https://www.instagram.com/choosepeoplelovepets?igsh=MTVzZjc4ZHE4MWd2NQ%3D%3D&utm_source=qr⁠  

LI: ⁠https://www.linkedin.com/company/choose-people-love-pets/⁠  

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1 month ago
15 minutes 21 seconds

Choose People Love Pets: The Veterinary Culture Podcast
Stop Acting Like a Girl: Building Confidence, Courage, and Culture with Dr. Stacee Santi Longfellow

In this episode, Dr. Brianna Armstrong sits down with Dr. Stacee Santi Longfellow — veterinarian, entrepreneur, and author of Stop Acting Like a Girl. Stacee’s book challenges women (and anyone who’s ever struggled to advocate for themselves) to unlearn the habits of people-pleasing, perfectionism, and playing small — and to start asking for what they really deserve. 

Together, they explore the pivotal moments that shaped Stacee’s leadership journey — from running her own veterinary hospital to founding and successfully exiting her tech company, Vet2Pet. The conversation dives deep into what it takes to build confidence, lead with compassion, and create psychologically safe workplaces where people can truly thrive. 

Buy Dr. Santi's book: https://www.amazon.com/dp/B0DMKNQQTQ 

In this episode: 

  • The story that inspired her book Stop Acting Like a Girl 

  • How to advocate for yourself and ask for what you deserve 

  • The power of pause in negotiation and communication 

  • Balancing empathy and accountability as a leader 

  • Creating a workplace culture rooted in psychological safety 

  • Why being “too much” might actually be your greatest strength 

Quote worth Repeating:  

“You can’t be afraid to ask for what you want. Maybe you are a little too much — and maybe that’s exactly what the world needs.” — Dr. Stacee Santi Longfellow 

Mentioned in this episode: 

  • Stop Acting Like a Girl by Dr. Stacee Santi Longfellow 

  • Radical Candor podcast by Kim Scott 

  • The Midnight Library by Matt Haig 

  • Thinking in Bets by Annie Duke 

Find Stacee:  

LinkedIn: https://www.linkedin.com/in/stacee-santi/ 

Instagram: https://www.instagram.com/everydaywonderwomenpodcast/ 
Amazon "Stop Acting Like a Girl": https://www.amazon.com/dp/B0DMKNQQTQ 

Follow CPLP for more: 

FB: https://www.facebook.com/profile.php?id=61556480229406&mibextid=LQQJ4d 

IG: https://www.instagram.com/choosepeoplelovepets?igsh=MTVzZjc4ZHE4MWd2NQ%3D%3D&utm_source=qr 

LI: https://www.linkedin.com/company/choose-people-love-pets/ 

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2 months ago
1 hour 29 minutes 55 seconds

Choose People Love Pets: The Veterinary Culture Podcast
From Corporate Regret to Culture Change with Dr. G

From cleaning kennels to owning thriving practices, from corporate buyouts to a doctoral dissertation on burnout — Dr. Gershon “Dr. G” Alaluf has lived nearly every chapter veterinary medicine has to offer. In this honest, unfiltered conversation, Dr. G opens up about what he’s learned from three decades in practice and why he believes the future of the profession depends on who we let in — and how we lead once they’re here.

He and Dr. Armstrong talk about:

  • Why selling to corporate was the biggest regret of his career

  • How profit-sharing, mentorship, and trust transformed his hospital culture

  • The roots of burnout and why emotional intelligence may matter more than GPA

  • Why “work-life balance” misses the point — and what veterinarians actually need

  • How transformational leadership can rebuild the heart of vet med

  • What needs to change in vet school admissions and education

  • The “irreplaceable truths” about connection, culture, and fulfillment in practice

This episode is part reflection, part call to action — and a reminder that veterinary medicine can (and must) evolve to protect the people who make it possible.

Listen if you:
🐾 Lead a team or aspire to
🐾 Are questioning burnout
🐾 Believe culture and leadership can change the future of vet med

Links:

Dr. G Linkedin -

Dr. G's Burn out/Culture Survey - https://pepperdine.qualtrics.com/jfe/form/SV_8AGfyy9T47JG4dM

Follow for more: 

FB: https://www.facebook.com/profile.php?id=61556480229406&mibextid=LQQJ4d 

IG: https://www.instagram.com/choosepeoplelovepets?igsh=MTVzZjc4ZHE4MWd2NQ%3D%3D&utm_source=qr 

LI: https://www.linkedin.com/company/choose-people-love-pets/ 

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2 months ago
1 hour 53 minutes 54 seconds

Choose People Love Pets: The Veterinary Culture Podcast
The Technician Ceiling: How Christian Coleman Redefined What’s Possible

From starting as a veterinary assistant with no experience to becoming Director of Operations at Hound and helping launch Home Love, Christian Coleman proves there’s no ceiling for veterinary technicians. His journey is a story of taking leaps of faith, finding mentors, leading with curiosity, and learning to give yourself grace along the way.

In this episode, Dr. Brianna Armstrong and Christian talk about the realities of leadership, imposter syndrome, career growth, and the power of curiosity in building strong teams. If you’ve ever wondered what’s possible for your career beyond the floor, Christian’s story will inspire you to take that next step.

“Leadership isn’t a title — it’s how you show up for people.” — Christian Coleman
“Give yourself grace. You’re going to make mistakes, but that’s part of leading.” — Brianna Armstrong
“You don’t have to be in a leadership position to make a difference.” — Christian Coleman

Chrisitan's Linkedin: https://www.linkedin.com/in/christian-coleman-703735203/

Homelove: www.homelove.com 

Hound: www.hound.vet

Follow for more: 

FB: https://www.facebook.com/profile.php?id=61556480229406&mibextid=LQQJ4d 

IG: https://www.instagram.com/choosepeoplelovepets?igsh=MTVzZjc4ZHE4MWd2NQ%3D%3D&utm_source=qr 

LI: https://www.linkedin.com/company/choose-people-love-pets/ 

💬 Memorable Quotes:

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3 months ago
55 minutes 54 seconds

Choose People Love Pets: The Veterinary Culture Podcast
Failing Forward, Finding Purpose, & The Flow State with Dr. Ivan Zak

In this conversation, Dr. Ivan Zak shares his remarkable journey from veterinary school to becoming an entrepreneur in the veterinary field. He discusses the challenges he faced while building a diagnostic lab in Russia, the importance of partnerships, and the significant issue of burnout in the veterinary profession. Ivan emphasizes the need for setting goals to maintain career satisfaction and shares insights from his research on burnout among veterinarians and technicians. He advocates for creating supportive environments to help professionals thrive in their careers. In this engaging conversation, Drs. Ivan Zak and Brianna Armstrong explore the concept of flow state, the importance of setting goals and having a purpose, and the challenges of entrepreneurship. They discuss the role of leadership in shaping organizational culture and preventing burnout, as well as the innovative approach of Galaxy Vets towards employee ownership. The discussion emphasizes the need for transparency, understanding financials, and creating a supportive environment to foster a positive workplace culture in the veterinary profession.

Dr. Zak's Linkedin: https://www.linkedin.com/in/dr-ivan-zak/
 
Book Recommendations in this episode: 
- The Great Game of Business by Jack Stack
- Stealing Fire by Jamie Wheal and Steven Kotler
- Drive by Daniel Pink
 
Galaxy Vets: 
https://www.linkedin.com/company/galaxyvets/
https://www.instagram.com/galaxyvets/
https://www.facebook.com/galaxyvets
https://www.youtube.com/channel/UC_OP_HEP8VIlv_aW34fvAFw
 
Burnout research: 
https://galaxyvets.com/the-emotional-toll-of-financial-stress-work-environment-and-euthanasia/
https://galaxyvets.com/learning-center/eliminate-these-six-burnout-triggers-from-your-veterinary-hospital/
https://vetintegrations.com/insights/burnout2021/

Serenity Vet Study: The survey is now closed, and we are currently analyzing the data, but here is the page where people can sign up to receive the report: https://serenity.vet/burnout-study-among-relief-locum-veterinarians/.

Correlation between burnout and economic euthanasia - the more of those a clinician performs, the more burnout tends to spike. Here is Dr. Zak's report: https://galaxyvets.com/the-emotional-toll-of-financial-stress-work-environment-and-euthanasia/.
 
Webinars: 
https://galaxyvets.com/webinars/
https://vetintegrations.com/events/
 
Some of Dr. Zak's articles
https://todaysveterinarybusiness.com/authors/ivan-zak-dvm-mba/
https://news.vin.com/default.aspx?pid=210&Id=11545511&f5=1
https://www.entrepreneur.com/author/ivan-zak

Follow for more: 

FB: https://www.facebook.com/profile.php?id=61556480229406&mibextid=LQQJ4d 

IG: https://www.instagram.com/choosepeoplelovepets?igsh=MTVzZjc4ZHE4MWd2NQ%3D%3D&utm_source=qr 

LI: https://www.linkedin.com/company/choose-people-love-pets/ 

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3 months ago
1 hour 56 minutes 40 seconds

Choose People Love Pets: The Veterinary Culture Podcast
Technology, Mental Health, & Career Pivots With Dr. Mark Massaro

In this conversation, Dr. Mark Massaro shares his unique journey through veterinary medicine, highlighting the intersection of technology and mental health. He discusses the pressures of family legacy, the challenges faced during veterinary school and internships, and the impact of COVID-19 on the profession. Mark emphasizes the importance of mentorship for new graduates and the need for balance between clinical practice and technology. His candid reflections on mental health struggles resonate with many in the veterinary community, offering insights into overcoming personal challenges and finding purpose in a rapidly evolving field. In this conversation, Dr. Mark Massaro shares his transformative journey from being a veterinarian to finding fulfillment as a veterinary technician. He discusses the challenges he faced in the veterinary industry, including mental health struggles and the impact of technology on veterinary practices. Mark emphasizes the importance of community support, the value of non-clinical careers, and the need to embrace change in the profession. His story serves as an inspiration for those navigating similar paths, highlighting that success can be redefined and that there are many ways to contribute to the veterinary field.

Contact Dr. Masarro: 

linkedin: https://www.linkedin.com/in/markmassarodvm/
 
NCVC: https://www.linkedin.com/company/ncvc-nonclinicalveterinarycareers/

Submit experiences you would like us to unpack in our Lead By Example episodes here: choosepeoplelovepets@outlook.com 

Follow for more: 

FB: https://www.facebook.com/profile.php?id=61556480229406&mibextid=LQQJ4d 

IG: https://www.instagram.com/choosepeoplelovepets?igsh=MTVzZjc4ZHE4MWd2NQ%3D%3D&utm_source=qr 

LI: https://www.linkedin.com/company/choose-people-love-pets/ 

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3 months ago
1 hour 44 minutes 24 seconds

Choose People Love Pets: The Veterinary Culture Podcast
From Idea to Impact: Building a Mentorship Business with Dr. Dani Rabwin

In this insightful episode, we delve into the transformative power of mentorship in veterinary medicine with Dr. Dani Rabwin, founder of Ready, Vet, Go. Discover how a simple Zoom call evolved into a national mentorship program, reshaping the future of veterinary practice. Dr. Rabwin shares her journey from associate vet to entrepreneur, highlighting the challenges and triumphs of building a business while still in practice. Explore why true mentorship extends beyond medicine, focusing on confidence, connection, and culture. Join us for an inspiring conversation on what it truly means to love practicing veterinary medicine.

Key Takeaways:

Mentorship is crucial for bridging the gap between academic learning and real-world practice. True mentorship involves more than just medical guidance; it includes emotional and professional support. Building a supportive community can significantly enhance the veterinary profession.

Visit https://readyvetgo.co/  to learn more about the mentorship programs available. Connect with Dr. Dani Rabwin on social media @ReadyVetGo or Linkedin (https://www.linkedin.com/in/dani-rabwin-dvm-18034b217/)  for more insights and updates.

Submit experiences you would like us to unpack in our Lead By Example episodes here: choosepeoplelovepets@outlook.com 

Follow for more: 

FB: https://www.facebook.com/profile.php?id=61556480229406&mibextid=LQQJ4d 

IG: https://www.instagram.com/choosepeoplelovepets?igsh=MTVzZjc4ZHE4MWd2NQ%3D%3D&utm_source=qr 

LI: https://www.linkedin.com/company/choose-people-love-pets/ 

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4 months ago
1 hour 29 minutes 16 seconds

Choose People Love Pets: The Veterinary Culture Podcast
From Vet Student to Venture Builder with Dr. Ira Gordon

In this conversation, Dr. Ira Gordon shares his journey from being a veterinary student to becoming an entrepreneur with the creation of Vet Prep. He discusses the challenges and successes of building a business in the veterinary education space, the importance of partnerships, and the lessons learned from both successes and failures. Ira also highlights the significance of word-of-mouth marketing and the need for innovation in the animal health industry. In this conversation, Dr. Gordon discusses the challenges and rewards of balancing family life with entrepreneurship in veterinary medicine. He emphasizes the importance of clinic culture and collaboration among veterinary professionals, particularly in the field of oncology. Dr. Gordon shares insights from his experiences in locum work and the transition from private practice, highlighting the influence of his parents and early experiences in shaping his career. He concludes with advice for aspiring veterinarians, encouraging them to embrace their interests and celebrate their milestones.

Chapters

00:00 The Birth of Vet Prep
01:58 Navigating Uncertainty in Entrepreneurship
04:54 From Idea to Product Development
09:40 The Growth of Vet Prep
13:12 Marketing Strategies and Word of Mouth
15:01 Content Development and Sourcing Questions
16:38 Balancing Internships and Entrepreneurship
19:25 Finding Joy in the Journey
26:30 The Value of Partnerships in Business
29:31 Navigating Partnerships: The Marriage Analogy
31:47 The Idea Competition: Fostering Innovation in Veterinary Medicine
34:56 Veterinary Angel Network: Supporting Entrepreneurs in Animal Health
37:58 Starting Hospitals vs. Product-Based Companies: A Comparative Analysis
40:55 Work-Life Balance: Juggling Family and Entrepreneurship
49:05 The Importance of Culture in Veterinary Practices
54:09 The Future of Veterinary Oncology: Innovations and AI
57:49 Nutritional Management in Veterinary Oncology
58:35 The Importance of Collaboration in Veterinary Medicine
01:00:15 Embracing Transparency and Admitting Mistakes
01:02:13 Learning from Clinical Mistakes
01:08:00 Fostering a Culture of Transparency
01:09:31 Exploring Locum Work in Veterinary Oncology
01:15:14 Transitioning from Private Practice to Locum Work
01:20:50 Influences and Inspirations in Veterinary Medicine
01:24:59 Advice for Aspiring Veterinary Professionals

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4 months ago
1 hour 27 minutes 12 seconds

Choose People Love Pets: The Veterinary Culture Podcast
Turning Veterinarians into Business Owners With Dr. Jennifer Welser

In this conversation, Dr. Jennifer Welser shares her journey from a practicing ophthalmologist to a transformative leader in veterinary medicine. She discusses her role at Arista Advanced Pet Care, where she empowers veterinarians to become business owners and emphasizes the importance of communication, coaching, and technology in veterinary care. Dr. Welser also reflects on her experiences in corporate leadership at Mars Veterinary Health and the challenges and rewards of navigating the veterinary profession. In this conversation, Jennifer Welser discusses her journey in veterinary medicine, emphasizing the importance of relationships, the vision for her company Arista, and the integration of technology in veterinary practices. She shares insights on the evolving landscape of veterinary ownership and the future of specialists, while also highlighting the significance of innovation and entrepreneurship in the field. The discussion reflects on personal growth, leadership, and the balance between professional responsibilities and personal fulfillment.

Chapters

00:00 From Practice to Leadership: A Journey in Veterinary Medicine
07:06 The Impact of Ownership on Veterinary Professionals
13:37 Selecting the Right Veterinarians for Leadership Roles
21:18 Navigating the C-Suite: Communicating in a Non-Veterinary World
30:03 Navigating Challenges in the Veterinary Industry
36:17 Transitioning to Leadership Roles in Veterinary Medicine
36:44 New Chapter
42:25 Building Connections and Relationships in Veterinary Leadership
44:00 The Vision and Model of Arista Veterinary Group
49:38 Innovative Leadership and Ownership Models in Veterinary Practices
58:01 Optimizing Workflow in Veterinary Care
01:03:34 Understanding Client Goals in Veterinary Medicine
01:09:46 Innovative Ideas and Inventions in Veterinary Practice
01:16:11 Balancing Multiple Ventures and Finding Joy
01:21:40 Embracing Your Voice in Veterinary Medicine
01:23:15 DVM Off Script Closer.mp3

Arista Advanced Pet Care: https://aristapetcare.com/ 

Instinct: https://instinct.vet/ 

Jennifer Welser Linkedin: https://www.linkedin.com/in/jenniferwelser-dvm-dacvo/ 

Jennifer's Bed and Breakfast: https://www.bakerbayretreat.com/

Submit experiences you would like us to unpack in our Lead By Example episodes here: choosepeoplelovepets@outlook.com 

Follow for more: 

FB: https://www.facebook.com/profile.php?id=61556480229406&mibextid=LQQJ4d 

IG: https://www.instagram.com/choosepeoplelovepets?igsh=MTVzZjc4ZHE4MWd2NQ%3D%3D&utm_source=qr 

LI: https://www.linkedin.com/company/choose-people-love-pets/ 

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5 months ago
1 hour 23 minutes 32 seconds

Choose People Love Pets: The Veterinary Culture Podcast
AI Meets Intuition: How We Use ChatGPT to Hire for Culture

Can artificial intelligence actually help you hire better people? In this episode of Choose People Love Pets, Brianna and Phoebe pull back the curtain on how they’re combining gut instinct, value-driven interview questions, and AI tools like ChatGPT to make smarter, more aligned hiring decisions in their veterinary hospital.

From evaluating resumes to catching red flags in interviews, they share the exact questions they ask, how they involve their team in the process, and the surprising ways AI has helped them hire for culture, not just credentials. You’ll laugh (cutoff butt shorts at an interview?), you’ll learn, and you’ll probably leave wanting to rewrite your interview guide.

Takeaways

  • Setting clear expectations is crucial in the hiring process.
  • Identifying red flags can prevent future issues in team dynamics.
  • Resumes should be evaluated for presentation and experience.
  • Cultural fit is as important as skills and experience.
  • Behavioral questions can reveal a candidate's true character.
  • Curiosity in candidates indicates genuine interest in the role.
  • Hiring slow and firing fast helps maintain a positive culture.
  • Proactive communication is key to a successful team environment.
  • Candidates should demonstrate accountability and teamwork.
  • Reflecting on past interview experiences can improve future hiring practices.

Epsisode References: 

  • Resumes & Team Appreciation (Spotify: https://open.spotify.com/episode/4bwguh7E3Ut65VNN1wCUub?si=yHLxYjD0RHOi79VaKlirPA)
  • DVM Off Script: Dr. Jill Clark (Spotify: https://open.spotify.com/episode/1MAFB23SQ4M2cEX44Gvag1?si=b9MYQP0rQzaDFdXixMP0MA)

Chapters

00:00 Introduction to Interviewing Red Flags
02:38 Pre-Interview Considerations
13:37 Evaluating Resumes
16:52 Interview Techniques for Cultural Fit
21:25 Red Flags in Candidate Responses
23:42 The Importance of Team Dynamics in Hiring
28:53 Green Flags in Interviews

Submit experiences you would like us to unpack in our Lead By Example episodes here: choosepeoplelovepets@outlook.com 

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5 months ago
29 minutes 16 seconds

Choose People Love Pets: The Veterinary Culture Podcast
Debt Free In Under A Year with Dr. Jack Murray

In this episode of Choose People Love Pets, host Brianna Armstrong interviews Dr. Jack Murray, a recent veterinary graduate who has successfully navigated a non-traditional career path. Dr. Murray shares his journey of paying off student loans in just 10 months, launching a luxury dog crate company, and providing in-home euthanasia services. The conversation explores themes of entrepreneurship, emotional resilience in veterinary practice, and the importance of supportive relationships. Dr. Murray emphasizes the need for veterinarians to challenge traditional career paths and pursue what truly brings them joy and fulfillment.

Dr. Jack Murray LinkedIn: https://www.linkedin.com/in/jack-murray-3b2303237/

Murray Kennel Company: https://murraykennelcompany.com/password 

Follow for more: 

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LI: https://www.linkedin.com/company/choose-people-love-pets/ 

Chapters

00:00 Introduction to Dr. Jack Murray's Journey
02:51 Pursuing Dreams and Passion Projects
05:29 Navigating Emotional Well-being in Veterinary Medicine
08:33 Exploring Non-Traditional Veterinary Paths
11:39 The Gratitude of In-Home Euthanasia
14:21 Balancing Work and Life as a Relief Veterinarian
17:05 Transitioning from General Practice to Relief Work
19:58 Building Confidence in Veterinary Practice
23:04 Financial Strategies for New Graduates
25:56 The Importance of Mentorship and Support
28:55 Launching the Murray Kettle Company
32:21 From Idea to Prototype
39:06 Navigating the Challenges of Entrepreneurship
45:11 Embracing Change and Overcoming Fear
50:05 Financial Freedom and Smart Investments
01:04:13 Redefining Success in Veterinary Medicine

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6 months ago
1 hour 7 minutes 38 seconds

Choose People Love Pets: The Veterinary Culture Podcast
“Is It a Real Problem?”: How to Spot When a Behavior Needs Addressing

In this episode of Choose People Love Pets, Brianna Armstrong, DVM, and Phoebe Valdez, hospital manager and mom, unpack the tricky—but vital—question: How do you know when a team member’s behavior needs to be addressed?

They explore:

  • The difference between a bad day and a behavior pattern

  • The importance of early conversations and how to avoid big issues later

  • How to spot red flags like impact on clients, team morale, and culture

  • What to do when multiple people are reporting a concern

  • The value of feedback that leads with care, curiosity, and clarity

You’ll hear practical strategies, personal experiences, and a “leadership insider challenge” at the end to help you take action in your hospital this week.

🔍 Key Takeaways:

  • One time = mistake. Two times = message. Three times = pattern.

  • Check your gut—if it’s keeping you up at night, it’s time to talk.

  • Feedback should never be shameful; it should be intentional, compassionate, and values-based.

  • Addressing small things early builds trust and prevents burnout.

💡 Leadership Challenge:
What’s something you’ve been tolerating that needs a conversation? Go have it.

Follow for more: 

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LI: https://www.linkedin.com/company/choose-people-love-pets/ 

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6 months ago
17 minutes 42 seconds

Choose People Love Pets: The Veterinary Culture Podcast
Leading With Compassion & IGNITEing Your Team With Dr. Jill Clark

Dr. Jill Clark is on a mission — not to maintain the status quo, but to revolutionize veterinary medicine. In this episode, she shares her winding path from the film industry to founding Ignite, why she’s fiercely dedicated to elevating veterinary receptionists, and how she’s learned to lead with honesty, integrity, and courage.

We talk about:

  • The “frozen chicken” moment that launched her vet med career

  • Why CSRs deserve education, recognition, and investment

  • How to fire with compassion — and why it matters

  • Creating cultures where people stay, grow, and thrive

  • The power of magical moments in client experience

This episode is packed with wisdom for anyone who cares about leadership, culture, and doing vet med better.

Chapters

00:00 Introduction and Personal Connections
03:05 Mission and Revolution in Veterinary Medicine
05:59 Elevating Veterinary Receptionists
09:02 The Importance of Education in Veterinary Practices
12:01 Career Path and Transition to Veterinary Medicine
21:05 Lessons from the Film Industry
28:02 Leadership and Accountability in Veterinary Medicine
35:11 The Importance of Honest Conversations
39:25 Building a Strong Team Culture
41:27 Hiring for Cultural Fit
46:11 Interviewing Strategies for Success
49:52 Creating Exceptional Client Experiences
01:04:54 The Journey of Building Ignite
01:15:46 Expanding Horizons: Innovative Learning Solutions
01:21:40 Setting Boundaries: Preventing Burnout in Veterinary Practice
01:26:18 Cultivating Culture: The Importance of Hiring
01:30:15 Navigating Leadership: The Art of Firing
01:36:02 Core Values: Building a Strong Team Culture

Follow for more: 

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7 months ago
1 hour 26 minutes 43 seconds

Choose People Love Pets: The Veterinary Culture Podcast
We Listen, We Judge, We Show Compassion

In this episode of Choose People Love Pets, Brianna and Phoebe dive into the complexities of judgment, compassion, and client interactions in veterinary medicine. Sparked by a team conversation about hospital values, they explore how judgment is natural—but how we act on those judgments is where our culture is defined.

They unpack:

  • Why “not judging” isn’t realistic—and why that’s okay

  • How giving the benefit of the doubt can embody compassion

  • The difference between emotional intelligence and poor behavior (hint: boundaries still matter!)

  • Practical examples of how values translate to day-to-day team behaviors

From “compassionate no’s” to redefining what it means to show up for clients and coworkers, this episode is an honest look at what it takes to build a culture rooted in understanding—not perfection

Follow for more: 

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7 months ago
11 minutes 2 seconds

Choose People Love Pets: The Veterinary Culture Podcast
Turning Challenges Into Opportunity With Dr. Cindy Trice

In this inspiring episode, Dr. Cindy Trice joins us to talk about carving your own path in veterinary medicine—and life. From working in film production to becoming a nationally recognized relief veterinarian, Cindy shares how following her instincts (and curiosity) led her to build Relief Rover, co-found Kick It Pajamas, and advocate for mental health and belonging in the profession.

Cindy’s story is one of creativity, compassion, and courage. She opens up about her recovery after a traumatic car accident, her cancer diagnosis, and how her personal experiences shaped her approach to leadership and entrepreneurship.

This episode is full of powerful reflections for anyone who’s ever wondered: What if the traditional path doesn’t fit?


💡 Key Topics Covered

  • The unexpected path from Hollywood to veterinary school

  • How relief work became a gateway to freedom and opportunity

  • Founding Relief Rover to build community and structure for relief vets

  • Why she launched Kick It Pajamas—and how grief inspired it

  • Facing life-altering events: car accidents, cancer, and what came next

  • The creative edge of veterinary careers

  • The importance of support, self-expression, and showing up as yourself


🔗 Resources & Mentions

  • Relief Rover

  • Kick It Pajamas

  • https://cervivor.org/ 

  • One website design option mentioned in the episode: squarespace.com 

🐾 Connect with Dr. Cindy Trice

  • LinkedIn: Cindy Trice, DVM


🎧 Listen & Subscribe

Subscribe to DVM Off Script on your favorite podcast platform and leave us a review if this episode resonated with you!

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7 months ago
1 hour 34 minutes 10 seconds

Choose People Love Pets: The Veterinary Culture Podcast
Train Your Clients: Boundaries, Burnout, and the Culture You Build

Episode Summary:
Nobody teaches you this in vet school — how to train clients. In this episode, Dr. Armstrong and Phoebe dive deep into the unseen impact clients have on hospital culture, team wellbeing, and long-term sustainability. Together, they break down how to set — and stick to — boundaries that shape the clientele you want, reduce burnout, and foster a consistent, supportive environment for your team.

From not giving out your personal number, to handling unrealistic expectations around call-backs and fear-free care, they share real examples and actionable strategies for both doctors and CSRs. Plus, they explore how standardizing boundaries across the doctor team protects your culture and makes your hospital a better place to work — and a better place to be a client.

Topics Covered:

  • Why boundaries should be part of orientation (for staff and clients)

  • The danger of inconsistency between team members

  • What makes an “ideal client” (and how to attract more of them)

  • Real conversations that build trust — and when to let a client go

  • How boundary-setting reduces burnout and boosts work-life balance

Mentioned in this episode:

  • Our upcoming “DVM Off Script” series debuting in two weeks with Dr. Cindy Trice!

 Submit experiences you would like us to unpack in our Lead By Example episodes here: choosepeoplelovepets@outlook.com 

Follow for more: 

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LI: https://www.linkedin.com/company/choose-people-love-pets/ 

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8 months ago
22 minutes 23 seconds

Choose People Love Pets: The Veterinary Culture Podcast
Finessing Feedback: Training Your Team to hold each other accountable

Your team is getting more comfortable giving feedback—awesome. But now comes the next level: finessing those conversations. In this episode, we dig into how to train your team to give feedback that’s not just honest, but helpful.

We break it down into three essential questions:

  1. Have you done your homework?

  2. Is it an individual issue or a systemic one?

  3. Are you being intentional with how you deliver the message?

And at the heart of it all? Curiosity. Approaching conversations with curiosity instead of assumptions is what keeps feedback constructive—and keeps your culture thriving. Join us as we discuss recent conversations that have helped us keep our team on track and in a positive mindset when it comes to holding each other accountable. 

Submit experiences you would like us to unpack in our Lead By Example episodes here: choosepeoplelovepets@outlook.com 

Follow for more: 

FB: https://www.facebook.com/profile.php?id=61556480229406&mibextid=LQQJ4d 

IG: https://www.instagram.com/choosepeoplelovepets?igsh=MTVzZjc4ZHE4MWd2NQ%3D%3D&utm_source=qr 

LI: https://www.linkedin.com/company/choose-people-love-pets/ 

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8 months ago
20 minutes 13 seconds

Choose People Love Pets: The Veterinary Culture Podcast
"Choose People Love Pets" is a podcast dedicated to exploring the powerful intersection where passion for animals meets the art of leading with a people-first mindset and intentionality. Join us as we delve into the heart of veterinary medicine, discovering how prioritizing both the well-being of our furry friends and the humans who care for them can transform the landscape of culture and leadership in our field.