This year marks 15 years of Voo Store, one of Berlin’s most influential retail destinations. In this episode of OFF THE RACK Julian Daynov dives into the story behind the concept store that has reshaped how retail can look, feel, and function. Founder Yasin Müjdeci reflects on the store’s evolution from a hidden neighborhood space to an international benchmark, and shares how brands, clients, expectations, and retail culture have changed over the past 15 years.