OFF THE RACK is our latest add on to CIFF Media where creative force, brand strategist and CIFF chosen family Julian Daynov sits down for a chat with the most inspiring voices across the industry. 

In this episode Julian takes us into the heart of Berlin’s vibrant streetwear scene represented by the two Founders of PROHIBITED Patrick Reimann and Philip Krause – one of the most talked-about emerging brands redefining edge, laid-back coolness, and authentic energy who over few seasons catapulted themselves from the CIFF floor onto the shop floors of some of the world’s most renowned retailers. Born in Berlin, built for the algorithm, worn by the cool – PROHIBITED speaks to a generation that scrolls, shares, and wears their identity out loud in the streets.