Click Tease: Weekly Digest of Branding, Marketing & Content that Converts

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Click Tease: Weekly Digest of Branding, Marketing & Content that Converts

Michelle Pualani & Joanna Newton

109 episodes

1 week ago

Send us a text ✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ Still setting vague goals and hoping for the best? This episode breaks down how to plan 2026 with clarity, focus, and momentum—without burnout, shame, or chasing goals that don’t actually move the needle. What You’ll Learn: How to reflect on your year using data and intuition to make smarter decisions How the ...

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Entrepreneurship,

Self-Improvement

All content for Click Tease: Weekly Digest of Branding, Marketing & Content that Converts is the property of Michelle Pualani & Joanna Newton and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Send us a text ✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ Still setting vague goals and hoping for the best? This episode breaks down how to plan 2026 with clarity, focus, and momentum—without burnout, shame, or chasing goals that don’t actually move the needle. What You’ll Learn: How to reflect on your year using data and intuition to make smarter decisions How the ...

Show more...

Entrepreneurship,

Self-Improvement

Episodes (20/109)

Click Tease: Weekly Digest of Branding, Marketing & Content that Converts

2026 Goal Setting Secrets: Reflect, Envision, and Set 90-Day Sprints

Send us a text ✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ Still setting vague goals and hoping for the best? This episode breaks down how to plan 2026 with clarity, focus, and momentum—without burnout, shame, or chasing goals that don’t actually move the needle. What You’ll Learn: How to reflect on your year using data and intuition to make smarter decisions How the ...

1 week ago

35 minutes

Click Tease: Weekly Digest of Branding, Marketing & Content that Converts

The Secret Psychology Behind Viral Christmas Ads: Triggers, Nostalgia & Implied CTAs

Send us a text Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ What do M&M’s, Coca-Cola, Hershey’s Kisses, and John Travolta have in common? Holiday ads that don’t sell hard, but sell feelings—and quietly win wallets through nostalgia, repetition, and cultural timing. What You’ll Learn: How top brands use characters, familiarity, and emotion instead of aggressive CTAs Why repetition and simplicity outperfo...

2 weeks ago

38 minutes

Click Tease: Weekly Digest of Branding, Marketing & Content that Converts

The Secret Sauce Behind Viral Branding: From American Eagle to McDonald’s Grinch Meal

Send us a text ✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ What do McDonald’s pickle fries, Sydney Sweeney’s “great genes” controversy, and Martha Stewart’s Gen-Z renaissance all have in common? They reveal exactly how backlash, rebrands, and authenticity shape what actually sells in 2025. What You’ll Learn: Why scarcity marketing still works—even when customers h...

4 weeks ago

49 minutes

Click Tease: Weekly Digest of Branding, Marketing & Content that Converts

Content Creation Hacks: Growth, Consistency & December 2025 Instagram Updates

Send us a text ✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ This week, we break down why consistency—not fancy cameras, edits, or “perfect timing”—is still the fastest path to growth on any platform. Plus: the newest Instagram changes you actually need to care about and how cultural trends (yes, even Dubai chocolate) can win you customers. What You’ll Learn Why ...

1 month ago

32 minutes

Click Tease: Weekly Digest of Branding, Marketing & Content that Converts

Best Holiday Gifts for Business Owners in 2025

Send us a text ✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ If you’ve ever tried shopping for a business owner or creator, you know we’re impossible—because we “don’t need anything”... until we do. This episode gives you the actually useful gift ideas that make creators’ lives easier, content better, and brains less fried. Timestamps 00:00 - Introduction 03:00 – Wh...

1 month ago

36 minutes

Click Tease: Weekly Digest of Branding, Marketing & Content that Converts

Top Content Types for Growth in 2025: Stealing Social Secrets from Wicked, DWTS & Whitney Leavitt

Send us a text ✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ This week, Joanna and Michelle break down what Wicked, Dancing with the Stars, and reality TV villains can teach you about building a magnetic personal brand. Plus: the content formats dominating 2025 (and how to use them to get real traction). What You’ll Learn: How to use personal branding the way Hollyw...

1 month ago

49 minutes

Click Tease: Weekly Digest of Branding, Marketing & Content that Converts

VIRAL BRANDS & CREATIVE COLLABS — Starbucks, Dove x Crumbl, Dog Pack (Ep. 020)

Send us a text ✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ From a $300 Starbucks cup to talking dogs powered by AI — this week’s episode unpacks what happens when creativity, culture, and smart positioning collide. What You’ll Learn: Why you are not your customer — and how that shift can 10x your offer strategy.The secret behind Starbucks’ ability to sell “premiu...

1 month ago

44 minutes

Click Tease: Weekly Digest of Branding, Marketing & Content that Converts

HOLIDAY AD CHAOS — Sephora, Calvin Klein, Subscription Boxes (Ep. 019)

Send us a text ✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ From Sephora’s “striking” elves to Calvin Klein’s viral thirst traps — Joanna and Michelle unpack how brands are losing (and winning) consumer trust this holiday season. Plus, how you can turn this chaos into marketing gold. What You’ll Learn: What the Sephora x Mariah Carey ad got wrong — and how to avoi...

2 months ago

47 minutes

Click Tease: Weekly Digest of Branding, Marketing & Content that Converts

MORE ISN’T MORE — Pringles Rebrand, Cracker Barrel Bots, Instant Pot Collapse (Ep. 018)

Send us a text ✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ What Pringles, Cracker Barrel, and Instant Pot can teach you about marketing missteps, cultural backlash, and knowing when to stop scaling before it breaks your business. What You’ll Learn: Why “more” customers, followers, or products might be killing your brand faster than you thinkThe surprising s...

2 months ago

53 minutes

Click Tease: Weekly Digest of Branding, Marketing & Content that Converts

OUTAGES & OPPORTUNITIES: AWS Crash, Count Chocula Marketing, Coke Zero Strategy (Ep. 017)

✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ When the internet breaks, your customer service shows its true colors. Joanna and Michelle unpack how to turn outages into opportunities — and what Count Chocula, Coke Zero, and cinnamon rolls can teach you about seasonal offers and brand loyalty. What You’ll Learn: How to turn tech outages and customer frustratio...

2 months ago

37 minutes

Click Tease: Weekly Digest of Branding, Marketing & Content that Converts

INFLUENCER INTEGRITY: Pastrygate, AI Trust, Storytelling Strategy (Ep. 016)

Send us a text ✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ What happens when influencer entitlement meets AI perfection? From “Pastrygate” to the comeback of messy, human marketing—Joanna and Michelle unpack why imperfection, honesty, and story-driven content are winning online. What You’ll Learn: How “Pastrygate” exposed the dark side of influencer culture—and w...

2 months ago

47 minutes

Click Tease: Weekly Digest of Branding, Marketing & Content that Converts

STORYTELLING SHIFT: Email Marketing Decline, Taylor Swift Launch Lessons (Ep. 015)

Send us a text ✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ Is email marketing finally losing its edge? Joanna and Michelle unpack why social-first creators are outperforming inbox campaigns—and what Taylor Swift’s newest album rollout teaches us about storytelling, polarization, and pre-launch mismatches. What You’ll Learn: Why “storytelling content” now ou...

3 months ago

1 hour 4 minutes

Click Tease: Weekly Digest of Branding, Marketing & Content that Converts

PIVOT PLAYBOOK: Platform Shifts, Podcast Guesting, Creator Longevity (Ep. 014)

✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ Pitching yourself, borrowing audiences, and staying ahead of platform drama — this episode shows you how to diversify your reach and protect your brand. Plus, the latest on TikTok’s uncertain future and Taylor Swift’s launch playbook. What You’ll Learn: How to use podcast guesting and collaborations to “borrow” authority...

3 months ago

46 minutes

Click Tease: Weekly Digest of Branding, Marketing & Content that Converts

ALGORITHM SHAKE-UP: TikTok Update, Jimmy Kimmel, Branding Ethics (Ep. 013)

✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ What happens when TikTok’s magic algorithm gets rewritten in the U.S.—and Jimmy Kimmel gets yanked off air for poking fun at politicians? This week, we unpack how censorship, content, and creator strategy collide. What You’ll Learn: What TikTok’s U.S. algorithm split could mean for your reach, engagement, and salesHow th...

3 months ago

49 minutes

Click Tease: Weekly Digest of Branding, Marketing & Content that Converts

CONTENT VS. CONVICTION: Showing Up When Culture Collides (Ep. 012)

✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ Not all traffic equals profit — and not all business models lead to freedom. Discover why choosing the wrong model can stall your growth (and sanity) and how to pivot with intention. What You’ll Learn: What you’ll learn about the hidden pitfalls of one-to-one, time-for-money business modelsWhat you’ll learn about how co...

3 months ago

48 minutes

Click Tease: Weekly Digest of Branding, Marketing & Content that Converts

THE EMOTION ECONOMY: Why Selling Feelings Beats Selling Products (Ep. 011)

✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ What happens when pumpkin spice, reality TV, and psychographics collide? This episode dishes out spicy takes on positioning, brand triggers, and why authenticity converts faster than any “perfect” product launch. What You’ll Learn: How to use seasonal or cultural triggers (like pumpkin spice) to drive product demandWhy p...

4 months ago

46 minutes

Click Tease: Weekly Digest of Branding, Marketing & Content that Converts

CULTURE CLASH: Taylor + Travis, Summer I Turned Pretty, AI Strategy (Ep. 010)

✅ Subscribe to our companion Substack: https://clickteasepodcast.substack.com/ [Get each week’s summary in your inbox — plus on-demand alerts when something big breaks.] When Taylor and Travis broke the internet, brands couldn’t resist — but should they have? Plus: what “The Summer I Turned Pretty” teaches about episodic hype, and why AI still can’t kill your creativity. What You’ll Learn: Why brands win (or lose) when they jump on cultural momentsWhat “The Summer I Turned Pretty” nailed abou...

4 months ago

34 minutes

Click Tease: Weekly Digest of Branding, Marketing & Content that Converts

RE-BRAND DRAMA: Cracker Barrel Rebrand, Consumer Psychology, Audience Testing (Ep. 009)

✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ Update: Since filming this episode, Cracker Barrel has decided to revert back to it’s original logo. What happens when a heritage brand strips away its soul? The Cracker Barrel rebrand sparks outrage, proving why listening to your audience is the ultimate marketing play. What You’ll Learn: Why rebrands flop when business...

4 months ago

47 minutes

Click Tease: Weekly Digest of Branding, Marketing & Content that Converts

TREND TAKERS: LinkedIn Shifts, TikTok Slip-ups, Viral brand plays (Ep. 008)

✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ What do Taco Bell, banana bread TikTok, and Alex Hormozi’s $150M book launch have in common? A masterclass in creating demand and turning “oops” moments into cultural buzz. What You’ll Learn: What you’ll learn from Taco Bell, KFC, and McDonald’s about creating product demand (without new products) What you’ll learn fro...

4 months ago

41 minutes

Click Tease: Weekly Digest of Branding, Marketing & Content that Converts

LAUNCH GENIUS: Taylor Swift, Marketing Blueprints, Referrals (Ep. 007)

✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ Spark curiosity with the juiciest takeaway, drama, or trend Taylor Swift just sold out an album you can’t see, hear, or fully know about yet—and it’s a masterclass in hype every personal brand can steal. What You’ll Learn: How to borrow “surprise and delight” tactics from pop stars to keep your audience hookedWhy referra...

4 months ago

50 minutes