In this exciting episode of Clicks and Breaks, host Ken Cox sits down for an engaging conversation with Mike Swenson, a leading expert from crisistrack.com, to delve into the fascinating and essential art of crisis management. Throughout the episode, Mike shares his remarkable journey, detailing his evolution from an aspiring broadcast journalist with big dreams to a seasoned public relations expert with a wealth of knowledge and experience. He offers invaluable insights into the critical importance of building resilience in business and how it can make all the difference when facing unexpected challenges. In this episode, Ken Cox interviews Mike Swenson from crisistrack.com about crisis management and strategic communication. Mike shares his journey from a broadcast journalist to a PR expert, discussing the importance of crisis planning and how businesses can prepare for unexpected challenges. The conversation covers the five essential steps to effective crisis management and the role of strategic communication in safeguarding a brand's reputation. Keywords crisis management, strategic communication, PR, entrepreneurship, business resilience Takeaways Crisis planning should never wait, even for startups.Effective crisis management involves five key steps.Strategic communication is vital in safeguarding a brand's reputation.Delegating crisis management roles is crucial for CEOs.Cause marketing can be a powerful tool for businesses.Understanding and owning your role is key to leadership.Blunt honesty is essential in crisis communication.Opportunities often arise from unexpected challenges.Building a positive credibility savings account is important.Every communication should have a strategy.Title Options Navigating Crises: Insights from Mike SwensonCrisis Management Mastery with Mike SwensonFrom Broadcast to Boardroom: Mike Swenson's JourneyBuilding Resilience: Crisis Planning for EntrepreneursThe Power of Preparedness: Lessons from Crisis TrackStrategic Communication: Safeguarding Your BrandCrisis Track: A Blueprint for Business ResilienceMike Swenson on Crisis Management and PRTurning Pitfalls into Opportunities with Mike SwensonCrisis Planning Essentials for EntrepreneursSound bites Crisis planning should never wait.Effective crisis management involves five steps.Strategic communication safeguards your brand.Delegating roles is crucial for CEOs.Cause marketing is a powerful tool.Own your role in leadership.Blunt honesty is essential in crisis.Opportunities arise from challenges.Build a positive credibility account.Every communication needs a strategy.Chapters 00:00:00 Introduction to Crisis Management00:03:00 Mike Swenson's Journey00:09:00 Five Steps to Crisis Management00:15:00 The Role of Strategic Communication00:21:00 Cause Marketing and Business Resilience00:27:00 Leadership and Delegation in Crisis00:33:00 Conclusion and Key Takeaways