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Google has released new information about how they're handling Google Ads account suspensions and appeals.
As a team that works on suspensions every day, StubGroup sees firsthand what's changing.
In this video, StubGroup CEO John Horn responds to Google’s recent blog post and walks through what these updates ACTUALLY mean for advertisers.
You'll learn:-What Google says has improved in the suspension and appeal process-Where Google claims AI is increasing precision-Why many legitimate advertisers are still suspended incorrectly-What metrics Google published on appeal speed and incorrect suspensions-Why transparency and communication are still major problems-What StubGroup sees “in the trenches” with real advertisers
Get our free guides to fixing Google suspensions → https://stubgroup.com/stubgroup-google-policy-center/
Hire the experts to fix your Google suspension → https://www.stubgroup.com/how-to-reverse-a-google-ads-account-suspension
Chapters:0:00 Intro: Google announces changes to suspension processes0:05 Why StubGroup is responding to this update0:33 Google admits legitimate advertisers get suspended incorrectly1:03 What Google claims has improved1:28 Policy updates and added examples2:08 Google’s use of AI in detection2:24 Does AI actually improve accuracy2:50 Google claims the review and appeal process is better3:20 Google claims incorrect suspensions dropped 80 percent3:54 What StubGroup sees in reality3:57 Why online forums still show endless suspension issues4:06 Google claims appeals are processed faster4:29 The real problem: fast but unhelpful rejections4:49 Why lack of transparency hurts advertisers5:23 Why broad policies create confusion5:42 Why advertisers come to StubGroup6:01 How AI and unclear processes delay reinstatements6:33 Final thoughts on Google’s update and what still needs improvement
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