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Clicks to Customers
StubGroup
100 episodes
2 weeks ago
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Marketing
Business
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All content for Clicks to Customers is the property of StubGroup and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
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Marketing
Business
Episodes (20/100)
Clicks to Customers
Custom Segments for Display in Personalized Advertising
Do you advertise in a sensitive vertical? Good news: Google just opened up a POWERFUL new targeting option for you.  They now allow the use of custom segments in display campaigns governed by the Personalized Advertising policy. StubGroup CEO John Horn explains what this update means and how it impacts your ability to reach the right audiences in a compliant way.  You'll learn: -What Google considers personalized advertising-How custom segments work for display and demand gen-Why custom segments were previously restricted in sensitive categories-What changes on December 12 and who benefits-How this expands your targeting options responsibly This update gives advertisers in sensitive verticals more flexibility than they've had in years. If you'd like expert help optimizing your Google Ads account, get a free evaluation here:https://stubgroup.com/free-google-ads-evaluation/ Chapters:0:00 Good news for advertisers in sensitive categories0:04 Overview of Google’s personalized advertising rules0:20 What counts as personalized advertising0:30 What custom segments are and how they work0:48 Example of creating a custom segment1:03 When custom segments apply in Google Ads1:17 Why custom segments were restricted in sensitive verticals1:33 Google’s December 12 targeting update1:43 What this policy change likely means2:02 How advertisers gain new targeting abilities2:11 Where to get more help with Google Ads Connect with StubGroup on Social Media:--------------------------------------------------🐦 Follow us on X: https://x.com/stubgroup📱 Like us on Facebook: https://www.facebook.com/StubGroup/👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/
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2 weeks ago
2 minutes

Clicks to Customers
Incentivize Product Reviews? Do THIS Before Google Suspends You
If you incentivize product reviews and send those reviews to Google Merchant Center, you MUST label them correctly.  Or Google might suspend your account. StubGroup CEO John Horn explains Google’s November 2025 policy update that affects e-commerce businesses using Google Shopping.  You'll learn: -When incentivized product reviews are allowed-The new is_incentivized_review field and how it works-When you must send “true” vs “false” in your review feed-How to check whether your store is sending product reviews to Google-Why transparency matters for Merchant Center compliance-The difference between legitimate incentivized reviews and fake reviews Incorrectly labeling reviews can result in disapprovals or a suspended Merchant Center account, so it's important to set this up correctly. If you'd like expert help reviewing your Google Ads or Merchant Center setup, get a free evaluation here:https://stubgroup.com/free-google-ads-evaluation/ Chapters:  0:00 Why incentivized reviews can cause suspensions0:05 StubGroup introduction0:27 Overview of Google’s November 2025 review policy0:37 Which businesses this update affects0:40 What counts as an incentivized review0:55 The new is_incentivized_review field explained1:19 When you must send this field to Google1:36 How to check if your Merchant Center sends product reviews1:50 Example of review data in Merchant Center1:54 Why Google wants transparency in review feeds2:02 Why incentivized reviews are allowed if labeled correctly2:14 Risks of failing to disclose incentives2:30 Why fake or spam reviews cause suspensions2:47 Where to get help with Merchant Center or Google Ads issues Connect with StubGroup on Social Media:--------------------------------------------------🐦 Follow us on X: https://x.com/stubgroup📱 Like us on Facebook: https://www.facebook.com/StubGroup/👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/
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3 weeks ago
2 minutes

Clicks to Customers
Your Phone Number Could Suspend Your Google Ads Account (Unacceptable Phone Number Update)
Google has updated its Unacceptable Phone Number policy. And using the wrong number in your ads could now cause disapprovals or even a full account suspension. StubGroup CEO John Horn explains Google’s December 2025 update and what it means for call assets, call only ads, and location assets.  You’ll learn: -What Google’s new unacceptable phone number policy includes-How spam reports and fraudulent history tied to a number can trigger disapprovals-Why call tracking numbers are especially risky-How to check if your phone numbers are flagged-What tools can help you verify whether carriers consider your number spam-Why you should also review the numbers listed on your website Taking proactive steps now can prevent an unexpected suspension tied to something as simple as the wrong phone number. Hire the experts to review your Google Ads setup:https://stubgroup.com/free-google-ads-evaluation/ Chapters0:00 Why your phone number can suspend your Google Ads account0:05 StubGroup introduction0:33 What changed in the unacceptable phone number policy1:07 Which phone numbers Google evaluates1:19 Why spam reports or fraud history cause disapprovals1:39 Why call tracking numbers are at higher risk2:02 How to register and validate your own phone numbers2:28 Tools to check if carriers flag your number2:41 Real example of a flagged call tracking number3:03 What to do if a number has a bad history3:19 Why website phone numbers may be checked too3:45 How to proactively protect your account4:06 Where to get help with policy or suspension issues Connect with StubGroup on Social Media:--------------------------------------------------🐦 Follow us on X: https://x.com/stubgroup📱 Like us on Facebook: https://www.facebook.com/StubGroup/👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/
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3 weeks ago
4 minutes

Clicks to Customers
Google Ads Suspensions Are Changing
Google has released new information about how they're handling Google Ads account suspensions and appeals.  As a team that works on suspensions every day, StubGroup sees firsthand what's changing. In this video, StubGroup CEO John Horn responds to Google’s recent blog post and walks through what these updates ACTUALLY mean for advertisers.  You'll learn:-What Google says has improved in the suspension and appeal process-Where Google claims AI is increasing precision-Why many legitimate advertisers are still suspended incorrectly-What metrics Google published on appeal speed and incorrect suspensions-Why transparency and communication are still major problems-What StubGroup sees “in the trenches” with real advertisers Get our free guides to fixing Google suspensions → https://stubgroup.com/stubgroup-google-policy-center/ Hire the experts to fix your Google suspension → https://www.stubgroup.com/how-to-reverse-a-google-ads-account-suspension Chapters:0:00 Intro: Google announces changes to suspension processes0:05 Why StubGroup is responding to this update0:33 Google admits legitimate advertisers get suspended incorrectly1:03 What Google claims has improved1:28 Policy updates and added examples2:08 Google’s use of AI in detection2:24 Does AI actually improve accuracy2:50 Google claims the review and appeal process is better3:20 Google claims incorrect suspensions dropped 80 percent3:54 What StubGroup sees in reality3:57 Why online forums still show endless suspension issues4:06 Google claims appeals are processed faster4:29 The real problem: fast but unhelpful rejections4:49 Why lack of transparency hurts advertisers5:23 Why broad policies create confusion5:42 Why advertisers come to StubGroup6:01 How AI and unclear processes delay reinstatements6:33 Final thoughts on Google’s update and what still needs improvement Connect with StubGroup on Social Media:--------------------------------------------------🐦 Follow us on X: https://x.com/stubgroup📱 Like us on Facebook: https://www.facebook.com/StubGroup/👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/
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1 month ago
6 minutes

Clicks to Customers
Update to Google Ads Advertiser Verification Circumventing Systems Policy (November 2025)
If you're required to complete advertiser verification or business operations verification, this update is CRITICAL. Google has released new guidance (November 2025) about how incorrect verification submissions are now treated under the Circumventing Systems policy.  This includes new examples, stricter interpretation, and increased suspension risk for anything Google views as false, edited, or misleading. StubGroup CEO John Horn explains exactly what Google changed and how to avoid accidental violations during the verification process.  You will learn: -Why Google added a new subsection to the Circumventing Systems policy-How photo ID and business document submissions can trigger suspensions-What Google considers “modified,” “redacted,” or “inauthentic”-Why even innocent edits can lead to false positive flags-How automated systems evaluate documents-How to safely prepare and submit everything Google asks for Get our free step-by-step guide to Google Advertiser verification here: https://stubgroup.com/stubgroup-google-policy-center/ Or, hire the experts to help: https://stubgroup.com/verification-lp/ Chapters:0:00 Intro: Why verification mistakes matter0:09 StubGroup introduction and experience0:29 Google’s new November 2025 update0:43 New examples added to the Circumventing Systems policy1:19 Why false or fraudulent information leads to suspension1:44 Submitting authentic government photo IDs2:22 What not to edit or redact on your ID2:26 Submitting business documents safely2:56 What types of documents Google may request3:08 The gray area around redaction and risk3:13 Why automated review creates false flags3:33 Where to find StubGroup’s verification guide3:51 How to get expert help with verification or suspension Connect with StubGroup on Social Media:--------------------------------------------------🐦 Follow us on X: https://x.com/stubgroup📱 Like us on Facebook: https://www.facebook.com/StubGroup/👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/
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1 month ago
3 minutes

Clicks to Customers
Will My Disapproved Google Ad Suspend My Account?
Will your Google Ads account get suspended if you have disapproved ads?  The short answer is no, not automatically.  But depending on the type of disapproval and how many of them you let accumulate, you could be at risk. StubGroup CEO John Horn explains the difference between a simple ad disapproval and an account-level suspension.  You will learn:-When a disapproved ad is harmless and when it is a warning sign-Which policy violations typically lead to suspensions-Why certain industries experience constant disapprovals-How automated systems flag ads inconsistently-How to prevent disapprovals from piling up and causing larger issues If you have disapproved ads or a suspended account and want expert help, reach out at stubgroup.com. Need help with a suspension?👉 Get free guides → https://stubgroup.com/stubgroup-google-policy-center/👉 Hire the experts → https://stubgroup.com/how-to-reverse-a-google-ads-account-suspension/ 0:00 Intro: Will a disapproved ad suspend your account0:23 StubGroup introduction and context0:48 What a disapproved ad actually means1:14 Benign disapprovals vs serious violations1:48 How Google notifies you about disapprovals2:04 When disapprovals can lead to suspensions2:42 Why you should fix issues quickly3:09 Industries where disapprovals happen constantly3:36 How automated systems flag ads inconsistently4:04 Ongoing appeals and policy communication4:29 Final advice and how to get help Connect with StubGroup on Social Media:--------------------------------------------------🐦 Follow us on X: https://x.com/stubgroup📱 Like us on Facebook: https://www.facebook.com/StubGroup/👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/
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1 month ago
3 minutes

Clicks to Customers
9 Ways A Google Ads Consultation Should Make You Money
A great Google Ads consultation should not only review your campaigns.  It should help you make more money. StubGroup CEO John Horn explains the nine core areas EVERY consultation must cover to improve results.  These are the questions and strategy points that separate weak audits from revenue-driving ones. You will learn: -Why your goals, numbers, and business model MUST guide your ad strategy-How to choose the right services, audiences, and offers to advertise-Why proper tracking is essential and why most accounts track incorrectly-How bidding strategy, campaign types, keywords, and negative keywords shape performance-Why landing pages often matter more than the ads themselves-How to identify new growth opportunities and scale profitably Get a free Google Ads consultation from StubGroup: https://stubgroup.com/free-google-ads-evaluation/ 0:00 Intro: Why consultations matter0:19 Why every consultant approaches things differently1:00 StubGroup introduction and experience1:16 Number 1: Your goals and business numbers2:38 Number 2: What you should advertise and who you should target4:46 Number 3: Tracking and why it affects performance5:56 Number 4: How bidding strategies impact results7:51 Number 5: Choosing the right campaign types8:55 Number 6: Keywords, search terms, and negative keywords10:21 Number 7: Reviewing your ads and assets11:28 Number 8: Landing pages and conversion experience12:29 Number 9: Growth opportunities and scaling13:07 Final advice and how to get a StubGroup consultation Connect with StubGroup on Social Media:--------------------------------------------------🐦 Follow us on X: https://x.com/stubgroup📱 Like us on Facebook: https://www.facebook.com/StubGroup/👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/
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1 month ago
13 minutes

Clicks to Customers
Google Ads Three Strike Policy: A Step By Step Guide
Google’s Three Strike Policy can make or break your ad account.  StubGroup CEO John Horn walks through EXACTLY how the three-strike process works, what each strike means, and what you can do to recover your account.  BEFORE it’s too late. You’ll learn: -How Google’s warning, first, second, and third strikes work-Real examples (like a retailer mistakenly flagged for selling “weapons”)-How to appeal or acknowledge a strike the right way-What to do if you’ve already reached a third strike-Why it’s critical to act fast after a warning Need help with a strike or suspension?👉 Get free guides → https://stubgroup.com/stubgroup-google-policy-center/👉 Hire the experts → https://stubgroup.com/how-to-reverse-a-google-ads-account-suspension/ Chapters 0:00 Intro: What is the Google Ads Three-Strike Policy0:09 What counts as a “strike”0:31 Meet John from StubGroup0:57 Policy overview and strike-eligible violations1:25 Why most suspensions don’t get strikes1:47 What happens when you get a warning2:04 Real example: Ceremonial swords advertiser2:36 How to respond to a strike3:00 Strike 1: 3-day account hold3:59 Strike 2: 7-day account hold5:09 Strike 3: account suspension explained5:14 Can you recover from three strikes?5:46 Step-by-step recap5:57 Working through automated systems6:04 Sword example follow-up and resolution6:42 Final advice and how StubGroup can help Connect with StubGroup on Social Media:--------------------------------------------------🐦 Follow us on X: https://x.com/stubgroup📱 Like us on Facebook: https://www.facebook.com/StubGroup/👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/
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1 month ago
6 minutes

Clicks to Customers
Top 35 Google Ads Disapprovals (And How to Fix Them)
Google Ads disapprovals stop your campaigns fast. In this video, StubGroup CEO John Horn walks through the 35 most common reasons ads get rejected and how to fix each one so your ads can serve again. You’ll learn: -The most frequent “destination” issues and quick fixes-How to solve phone number and verification problems-What triggers malware, compromised site, and unwanted software flags-How Google views trademarks, resellers, and double serving-Personalized ads rules for housing, employment, and credit Stay current on what triggers a Google Ads Disapproval by visiting our Policy Center → https://stubgroup.com/stubgroup-google-policy-center/ Check out the State of Google Ads Suspensions & Disapprovals: https://stubgroup.com/blog/the-state-of-google-ads-suspensions-2025/ Chapters 0:00 Intro and what this covers0:39 Destination policies overview0:43 Destination not working1:15 Destination mismatch1:47 One website per ad group2:18 Destination not crawlable2:36 Destination not accessible3:18 Destination experience requirements3:33 Insufficient original content4:06 App or web store policy violation4:25 Unacceptable URL4:33 Unrecognized app4:49 Unverified phone number5:27 Unacceptable phone number5:54 Malicious software6:25 Compromised sites6:46 Unwanted software7:18 Unfair advantage (double serving)7:52 Evasive ad content8:06 Circumventing systems9:00 Spam policies for Google Search9:17 Trademarks: what you can and cannot do10:01 Resellers, authorization, and trademark limits11:32 Personalized advertising basics12:08 Housing, Employment, Credit targeting limits12:55 “Approved, limited” explained13:18 Recap and next steps Connect with StubGroup on Social Media:--------------------------------------------------🐦 Follow us on X: https://x.com/stubgroup📱 Like us on Facebook: https://www.facebook.com/StubGroup/👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/
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1 month ago
13 minutes

Clicks to Customers
How to Use Prescription Drugs Names in Your Google Ads (Policy Updated October 2025)
Can you use prescription drug names like Botox in your Google Ads? The rules have changed . . . and the October 2025 update makes an important distinction. StubGroup CEO John Horn explains exactly what’s allowed when referencing prescription drugs in your: -Ad copy-Landing pages-Keyword targeting You’ll learn: -Why certification still matters for keyword targeting-When educational and legal advertisers can now include prescription terms-Which industries benefit from this rare policy relaxation-How Google’s AI may still flag legitimate advertisers Stay compliant and understand how to safely use these terms without risking disapprovals or suspensions. Stay current on Google Policy Updates by visiting our Policy Center → https://stubgroup.com/stubgroup-google-policy-center/ 0:00: Can you use prescription drug names in Google Ads?0:18: StubGroup and Google Premier Partner introduction0:25: The October 2025 policy update overview0:41: Google’s certification requirements explained1:12: What’s changing and what stays the same1:28: When you can use drug names in ads and landing pages1:43: Example: Lawyers and class-action campaigns1:59: Keyword targeting limitations2:14: Other industries affected by the change2:45: Why this is a rare policy relaxation3:02: How Google’s AI may still misinterpret compliance3:20: Key takeaway and next steps Connect with StubGroup on Social Media:--------------------------------------------------🐦 Follow us on X: https://x.com/stubgroup📱 Like us on Facebook: https://www.facebook.com/StubGroup/👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/
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1 month ago
3 minutes

Clicks to Customers
Does Google Ads Allow Tech Support Ads? (Policy Updated October 2025)
Google’s tech support policy has changed. And the October 2025 update adds important nuance for advertisers. In this video, StubGroup CEO John Horn explains when you can (and can't) advertise tech support through Google Ads. You’ll learn: -Why third-party consumer tech support ads are prohibited-The difference between B2C and B2B tech support advertising-What the October 2025 policy update means for selling consumer technology online-How to prevent false policy flags on legitimate business-to-business campaigns Stay compliant, protect your ad account, and understand what Google’s recent updates actually allow. Stay current on Google Policy Updates by visiting our Policy Center → https://stubgroup.com/stubgroup-google-policy-center/ Chapters: 0:00: Can you advertise tech support on Google Ads?0:24: What counts as third-party technical support0:59: The B2C vs. B2B distinction1:18: How to avoid false policy flags1:26: The October 2025 policy update explained2:16: Historical context and why Google restricted tech support ads2:44: When to reach out for expert help Connect with StubGroup on Social Media:--------------------------------------------------🐦 Follow us on X: https://x.com/stubgroup📱 Like us on Facebook: https://www.facebook.com/StubGroup/👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/
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1 month ago
2 minutes

Clicks to Customers
Does Google Shopping Allow Subscriptions? Policy Updated (October 2025)
Can you advertise subscriptions through Google Shopping?  The short answer: Yes for some, and no for others. StubGroup CEO John Horn breaks down Google’s October 2025 policy update, explaining which product categories are now allowed to advertise subscriptions and what compliance steps you need to take. You’ll learn: -Which categories now qualify for subscription listings (e.g., apparel, coffee, pet supplies)-The exceptions that existed before October 2025-How to set up your Merchant Center feed correctly-What transparency and disclosure requirements Google expects If you sell subscription products or want help navigating policy changes, reach out to our team at StubGroup. Stay current on Google Policy Updates by visiting our Policy Center → https://stubgroup.com/stubgroup-google-policy-center/ Chapters:0:00: Can You Advertise Subscriptions on Google Shopping?0:25: Google’s October 2025 Policy Update Explained1:03: Categories Eligible for Subscription Ads2:06: Google’s Past Inconsistencies and Clarifications2:52: Feed Setup and Category ID Requirements3:05: Existing Exceptions: Software, Magazines, Mobile Devices3:55: Subscription Feed and Landing Page Rules4:35: Why These Changes Matter and How to Stay Compliant4:50: Get Help with Google Ads & Policy Compliance Connect with StubGroup on Social Media:--------------------------------------------------🐦 Follow us on X: https://x.com/stubgroup📱 Like us on Facebook: https://www.facebook.com/StubGroup/👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/
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2 months ago
4 minutes

Clicks to Customers
How to Verify Message Assets for Google Ads (2025 Policy Update)
Google has rolled out a new policy update for message assets in Google Ads, effective October 30, 2025. John Horn, CEO of StubGroup, explains what’s changing, how to verify your assets, and what steps you need to take to stay compliant before enforcement begins. In this video, you’ll learn: -What “message assets” are and how they work in Google Ads-The two approved methods for verifying message assets-How to link your domain or add tracking tags for verification-Why Google is enforcing this new policy-What happens if you don’t verify before the rollout date Stay current on Google Policy Updates by visiting our Policy Center → https://stubgroup.com/stubgroup-google-policy-center/ Chapters 0:00 Intro0:04 What are message assets in Google Ads?0:42 Google’s 2025 update announcement0:57 Verification option 1: Add messaging link to your website1:36 Important nuances for placement and domain matching2:51 Verification option 2: Confirm domain ownership3:36 Why Google is enforcing this update4:01 Example of misuse that led to the change4:21 Why this protects advertisers and consumers4:26 Deadlines and next steps4:35 How StubGroup can help Connect with StubGroup on Social Media:--------------------------------------------------🐦 Follow us on X: https://x.com/stubgroup📱 Like us on Facebook: https://www.facebook.com/StubGroup/👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/
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2 months ago
4 minutes

Clicks to Customers
6 Ways to Get Higher Quality Leads from Google Ads
Tired of getting spam or low-quality leads from your Google Ads campaigns? In this video, John Horn, CEO of StubGroup, shares proven strategies for improving your lead quality, cutting out bad traffic, and helping Google focus on the customers you actually want. You’ll learn how to: -Identify where low-quality leads come from-Fix issues caused by Display, Search Partners, or Performance Max-Use better ad copy and landing pages to qualify visitors-Set up call tracking and offline conversion imports-Train Google to target the right kinds of conversions As a Premier Google Partner, StubGroup has managed lead gen campaigns for over a decade.  And these are the same steps we use for our clients every day. Let us help you dominate Google Ads: https://stubgroup.com/free-google-ads-evaluation/ Chapters 0:00 Intro0:19 Why lead quality matters0:51 Common culprits: Display, Search Partners, Performance Max2:57 How to improve clarity in ads and landing pages4:51 Using form captures to filter spam5:21 Adding friction to qualify better leads6:01 Why call tracking is essential6:47 Bidding toward real conversions (not spam)8:31 How offline conversion tracking works9:53 Advanced strategy: Uploading “bad leads” to diagnose issues10:28 Summary + next steps Connect with StubGroup on Social Media:--------------------------------------------------🐦 Follow us on X: https://x.com/stubgroup📱 Like us on Facebook: https://www.facebook.com/StubGroup/👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/
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2 months ago
10 minutes

Clicks to Customers
How to Fix Google Ads Malicious Software Suspension (2025 Update)
If your Google Ads account has been suspended for malicious software, this video walks you through exactly what that means and how to fix it. StubGroup’s CEO, John Horn, explains what Google is flagging, how to identify real threats or false positives on your site, and how to successfully appeal a suspension. In this video, you’ll learn: -What triggers a malicious software suspension-How to scan your site for hidden malware or links-What to include in your appeal to Google-Why Google’s system sometimes stays “stuck” even after fixes-How StubGroup can help you recover faster Download our FREE Website Audit Guide (along with other free guides) by visiting our Google Policy Center → https://stubgroup.com/stubgroup-google-policy-center/ Hire the experts to fix your Google Ads Malicious Software suspension → https://stubgroup.com/how-to-reverse-a-google-ads-account-malicious-software-suspension/ Chapters 0:00 Intro0:12 What “malicious software” means0:33 Common causes of the suspension1:18 Why Google rarely gives clear details1:31 How to scan your website for malware2:01 Fixing and documenting your cleanup2:20 How to prepare a successful appeal2:56 When Google stays “stuck” after your fixes3:15 How StubGroup can help Connect with StubGroup on Social Media:--------------------------------------------------🐦 Follow us on X: https://x.com/stubgroup📱 Like us on Facebook: https://www.facebook.com/StubGroup/👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/
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2 months ago
3 minutes

Clicks to Customers
How Do I Rank on ChatGPT? (Generative Engine Optimization)
If people are using ChatGPT, Gemini, Grok, Claude, etc. to find products and services, will your business show up? John Horn, CEO of StubGroup, explains how Generative Engine Optimization (GEO) works, and why it’s the next evolution of search visibility. Just like SEO helped businesses rank on Google, GEO helps you get featured in AI-generated answers from ChatGPT and other models. In this video, you’ll learn: -What Generative Engine Optimization (GEO) means-How AI search differs from Google SEO-Why showing up in ChatGPT results matters for your business-How StubGroup helps clients optimize for these new AI engines Don’t get left behind! Businesses already ranking on ChatGPT are gaining a MASSIVE edge. Let us help you leverage the power of GEO: https://stubgroup.com/ Chapters 0:00 Intro0:04 Why businesses need to rank on ChatGPT0:26 Rise of AI-powered search (ChatGPT, Gemini, Claude)0:36 What Generative Engine Optimization means0:50 How GEO compares to SEO1:06 What StubGroup is doing to help clients rank1:16 Why GEO is changing faster than SEO ever did1:32 How to stay ahead of the competition1:45 Closing and call to action Connect with StubGroup on Social Media:--------------------------------------------------🐦 Follow us on X: https://x.com/stubgroup📱 Like us on Facebook: https://www.facebook.com/StubGroup/👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/
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2 months ago
1 minute

Clicks to Customers
Video Verification for Google Merchant Center
If your Google Merchant Center account is suspended and you’ve been asked to complete video verification, here’s everything you need to know. John Horn, CEO of StubGroup, explains what this new beta program means, who it applies to, and what to expect during the verification process.  This includes how to avoid mistakes that could slow down your reinstatement. In this video, you’ll learn: -What Google’s new video verification process is-How to correctly answer Google’s business-type questions-What to include in your continuous video submission-Common pitfalls that can cause verification failure-Why this new beta could expand to more Merchant Center suspensions Fix Your Google Merchant Center Misrepresentation Suspension → https://stubgroup.com/how-to-reverse-a-google-merchant-center-misrepresentation-suspension/ Access our FREE guides here → https://stubgroup.com/stubgroup-google-policy-center/ Chapters 0:00 Intro0:08 What is video verification?0:21 When Google started testing it0:47 Where to find the verification notice1:10 How to answer the three business-type questions2:02 Why accuracy matters in your answers2:16 What to include in your video (requirements by type)2:54 Continuous video rule explained3:13 Pros and cons of this new system3:47 Why some videos may still fail4:06 What to expect as Google expands this beta4:15 How StubGroup can help Connect with StubGroup on Social Media:--------------------------------------------------🐦 Follow us on X: https://x.com/stubgroup📱 Like us on Facebook: https://www.facebook.com/StubGroup/👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/
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2 months ago
4 minutes

Clicks to Customers
Why Google Trusts StubGroup to Make Advertisers Successful
<p>Being a Google Premier Partner helps StubGroup generate better returns for our clients.In this quick video, Yuki Yuan (Strategic Agency Manager at Google) sits down with John Horn (CEO at StubGroup) to discuss how hard it is to get into Google&#39;s Premier Partner program and the benefits that come from being in the program.Would you like a top Google Premier Partner managing your Google advertising? Start here: https://stubgroup.com/free-google-ads-evaluation/<br></p>
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2 months ago
1 minute

Clicks to Customers
How We Helped An Agency Fix Their Client’s Google Ads Suspension
<p>In this case study, John shares how StubGroup helped an agency fix their client&#39;s Google Merchant Center and Google Ads account suspensions.You’ll learn:-Why agencies often turn to StubGroup for suspension recovery.-How Google Merchant Center suspensions can trigger Google Ads account suspensions.-What key website credibility fixes (policy pages, About Us, FAQs, contact info) made a difference.-How a hidden functionality error nearly cost this client their ad account.-The step-by-step process we used to appeal and reinstate both accounts.Get our free guides to fixing Google suspensions → https://stubgroup.com/stubgroup-google-policy-center/Hire the experts to fix your Google suspension → https://www.stubgroup.com/how-to-reverse-a-google-ads-account-suspensionChapters0:00 Intro: Helping Another Agency’s Client0:20 Why Agencies Hire StubGroup0:50 Common Concerns About Client Trust1:15 Case Study: E-commerce Power Tools Store1:32 Two Suspensions: Misrepresentation &amp; Terms/Conditions1:55 Why Fixing Merchant Center Comes First2:20 A Privacy-Focused Client Challenge2:53 Website Audits &amp; Policy Updates3:18 Fixing Functionality Issues (Cart Errors)4:29 Successful Appeal &amp; Full Reinstatement4:53 Takeaways: Helping Agencies &amp; AdvertisersConnect with StubGroup on Social Media:--------------------------------------------------🐦 Follow us on X: https://x.com/stubgroup📱 Like us on Facebook: https://www.facebook.com/StubGroup/👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/</p>
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2 months ago
5 minutes

Clicks to Customers
What Happens When My Client’s Google Ads Account Is Suspended?
<p>If you manage Google Ads for clients, few things are scarier than seeing the red suspension bar.In this video, StubGroup CEO John Horn explains:-How to talk to your client when their account is suspended-Why suspensions aren’t always your fault-A 3-step process to fix suspensions: Audit the ad account, audit the website, audit the online footprint-How agencies can partner with StubGroup to resolve suspensions (including white label support)Read the full 2025 Suspensions Report → https://stubgroup.com/blog/the-state-of-google-ads-suspensions-2025/Hire the experts to fix your Google suspension → https://www.stubgroup.com/how-to-reverse-a-google-ads-account-suspensionChapters0:00 Intro: Agencies facing client suspensions0:31 Be transparent with your client0:56 Why suspensions aren’t always your fault1:36 Step 1: Audit the ad account1:39 Step 2: Audit the website1:42 Step 3: Audit the online footprint1:54 Fix issues and start the appeal process2:03 How StubGroup partners with agencies2:27 Helping agencies fix their own suspensions2:34 Closing: How to get helpConnect with StubGroup on Social Media:--------------------------------------------------🐦 Follow us on X: https://x.com/stubgroup📱 Like us on Facebook: https://www.facebook.com/StubGroup/👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/</p>
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2 months ago
2 minutes

Clicks to Customers