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Top 35 Google Ads Disapprovals (And How to Fix Them)
Clicks to Customers
13 minutes
1 month ago
Top 35 Google Ads Disapprovals (And How to Fix Them)
Google Ads disapprovals stop your campaigns fast. In this video, StubGroup CEO John Horn walks through the 35 most common reasons ads get rejected and how to fix each one so your ads can serve again.
You’ll learn:
-The most frequent “destination” issues and quick fixes-How to solve phone number and verification problems-What triggers malware, compromised site, and unwanted software flags-How Google views trademarks, resellers, and double serving-Personalized ads rules for housing, employment, and credit
Stay current on what triggers a Google Ads Disapproval by visiting our Policy Center → https://stubgroup.com/stubgroup-google-policy-center/
Check out the State of Google Ads Suspensions & Disapprovals: https://stubgroup.com/blog/the-state-of-google-ads-suspensions-2025/
Chapters
0:00 Intro and what this covers0:39 Destination policies overview0:43 Destination not working1:15 Destination mismatch1:47 One website per ad group2:18 Destination not crawlable2:36 Destination not accessible3:18 Destination experience requirements3:33 Insufficient original content4:06 App or web store policy violation4:25 Unacceptable URL4:33 Unrecognized app4:49 Unverified phone number5:27 Unacceptable phone number5:54 Malicious software6:25 Compromised sites6:46 Unwanted software7:18 Unfair advantage (double serving)7:52 Evasive ad content8:06 Circumventing systems9:00 Spam policies for Google Search9:17 Trademarks: what you can and cannot do10:01 Resellers, authorization, and trademark limits11:32 Personalized advertising basics12:08 Housing, Employment, Credit targeting limits12:55 “Approved, limited” explained13:18 Recap and next steps
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