Summary: - Be a guide for customers, and over time that will increasingly improve LTV - Difference between a community and an audience - How to allow your community members to connect with each other instead of it just being a megaphone from the company - Make community members a core part of your company's journey (ask feedback and get inspired by them!) - Have a goal for your community - How to set up your questions for success by coordinating with your community - Do you have a dedicated...
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Summary: - Be a guide for customers, and over time that will increasingly improve LTV - Difference between a community and an audience - How to allow your community members to connect with each other instead of it just being a megaphone from the company - Make community members a core part of your company's journey (ask feedback and get inspired by them!) - Have a goal for your community - How to set up your questions for success by coordinating with your community - Do you have a dedicated...
How Relationships are Key to Maximizing CLTV w/ George Bryant
CLTV University Podcast
25 minutes
3 years ago
How Relationships are Key to Maximizing CLTV w/ George Bryant
-What is the MET (Minimum Effective Time) to generate X result -How to build relationships with intentionality -Using the “Mom test” to make communication accessible -Consistency in touchpoints -Personalization at scale -What extra things are you doing to build customer love? -Not B2B. Not B2C. H2H. Human to Human -Building product associations through relationships -Psychology of positioning
CLTV University Podcast
Summary: - Be a guide for customers, and over time that will increasingly improve LTV - Difference between a community and an audience - How to allow your community members to connect with each other instead of it just being a megaphone from the company - Make community members a core part of your company's journey (ask feedback and get inspired by them!) - Have a goal for your community - How to set up your questions for success by coordinating with your community - Do you have a dedicated...
