CLTV University Podcast

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Casey Hill

11 episodes

3 weeks ago

Summary: - Be a guide for customers, and over time that will increasingly improve LTV - Difference between a community and an audience - How to allow your community members to connect with each other instead of it just being a megaphone from the company - Make community members a core part of your company's journey (ask feedback and get inspired by them!) - Have a goal for your community - How to set up your questions for success by coordinating with your community - Do you have a dedicated...

Entrepreneurship

Business

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Entrepreneurship

Business

Episodes (11/11)

CLTV University Podcast

How to build real community w/ Jillian and Matt from SPI Media

2 years ago

29 minutes

CLTV University Podcast

3 LTV Breakthroughs from a former NASA data scientist Tyler Ryan

Summary: Do you know your CLTV at 30, 60, 90, and 180 days?LTV starts with the first purchaseLTV by campaign (vs. Global LTV)Most companies have a random customer journey strategy (and why that's a huge hole)LTV is not one numberUnderstanding front-end vs. back-end revenueLook at LTV/AOVHow to use your LTV data to market more effectivelyHow to reduce barriers to entry and minimize friction to maximize CLTVUnderstanding the customer journey (Of people who Buy A, what are they most likely...

3 years ago

32 minutes

CLTV University Podcast

How to be Proactive to build a Healthy Customer Ecosystem w/ ActiveCampaign's Hailey Whitney

-Focusing on CSAT (Customer Satisfaction) and NPS (Customer Loyalty) can be powerful leading indicators -Be proactive and check in with customers -Have tangible goals around gathering feedback -Aligning leadership around customer needs as you scale -Separate and layer customer phase -Anticipating and responding to customer challenges -Being an organization led by Voice of the Customer

3 years ago

22 minutes

CLTV University Podcast

How Relationships are Key to Maximizing CLTV w/ George Bryant

-What is the MET (Minimum Effective Time) to generate X result -How to build relationships with intentionality -Using the “Mom test” to make communication accessible -Consistency in touchpoints -Personalization at scale -What extra things are you doing to build customer love? -Not B2B. Not B2C. H2H. Human to Human -Building product associations through relationships -Psychology of positioning

3 years ago

25 minutes

CLTV University Podcast

How to Use Copy to Improve CLTV with Eden Bidani

Things to Learn: How to write copy that provides real value“Providing Value” doesn’t just mean case studies/bottom of funnel playsHow to not be disruptive in your client communications Setting expectations upfront affects CLTVBe transparent about TTV (Time to Value)Don’t just “dump information”. Be tactical in how you communicate to maximize adoption

3 years ago

19 minutes

CLTV University Podcast

The Magic of “Golden Off-boarding” with Kay Peacey

Things you will learn: Transitioning from an individual product/course to a membership modelThe reality of retention (how to think about it)KRIs (Key Retention Indicators). Things like coming to Office Hours, showing up in member community, visiting education site, are they opening, clicking, and engaging with emailsHow to use Airtable to make your life simple (color coding insights!)How to find, and then personally engage with high-risk accountsThe magic of “Golden Offboarding”The impo...

3 years ago

22 minutes

CLTV University Podcast

How to Get Clients that Stick Around for 10+ Years w/ Dale Beaumont

Things you will learn: Economics of retaining existing clients vs. acquiring new onesHow to not get sucked into the “acquisition trap”The power of niching down (and it relates to CLTV)How events can impact CLTVHow to get clients that stick around for 10+ yearsHow to use experiences to create stickinessHow to get human with your customersAdd value in unique ways (like bulk buying licenses from a vendor to give to customers a tool they all need)If customers aren’t growing, they are on the path ...

3 years ago

25 minutes

CLTV University Podcast

How to Go on Offense to Maximize CLTV w/ Gainsight's Nick Mehta

Things you will learn: How things change with the subscription economyWhere to start when it comes to CLTVBenchmarks for retention (enterprise and SMB)How do we go on offense (adoption, upsells etc)Product to platform discussionWhen to evolve pricing and how to update it (think alignment!)How to not overcomplicate thingsHow TTV (Time to Value) matters in the CLTV conversationHow to model CLTVShould you always have transparent pricing?Why a healthy product release pipeline is vital for CLTVIf ...

3 years ago

21 minutes

CLTV University Podcast

How to Optimize CLTV through Human Experiences with Foti Panagiotakopoulos

Things you will learn: How to create memorable customer experiences (that refer you business!)Customer Success Approach to CLTV (Human-centric)How to position “extra” benefits/servicesWhat does “Going above and beyond” actually mean and how does it affect CLTVConsultative approach across departmentsCulture and it’s connection to CLTVHow to spot your happy customers so you can leverage customer proofHow good Customer Support impacts CLTVHow first response time can impact CLTVBuilding a slack c...

3 years ago

25 minutes

CLTV University Podcast

How to Think About Customer Lifetime Value w/ Profitwell's Patrick Campbell

Things you will learn: 8 specific tactical things to optimize CLTV (Pricing, Positioning, Features/Upsell, Annual Contracts, Expansion Revenue, Reactivations, Cancellation flows, term optimization, etc.)Relationship directly tied to revenueRise of the Subscription economyWhen should you increase pricing?Strategic vs. Tactical levers for CLTVImportance of advocacy programs and modeling of advocacyImportance of building communityWhen should I start these initiatives? Connect with Patrick Campb...

3 years ago

14 minutes

CLTV University Podcast

Tactics Any Brand Can Leverage to Build Stronger Community with Christo Hall

Things you will learn: How a focus on CLTV can allow you to outspend your competition.How to reframe the concept of “upsell”How to make your customers your advocates. How do you get people referring?How to build a human connection with your leads and customersHow small gestures can completely change a brand relationshipHow to keep it simple with CLTV (using something anyone can use)

3 years ago

17 minutes