Summary: - Be a guide for customers, and over time that will increasingly improve LTV - Difference between a community and an audience - How to allow your community members to connect with each other instead of it just being a megaphone from the company - Make community members a core part of your company's journey (ask feedback and get inspired by them!) - Have a goal for your community - How to set up your questions for success by coordinating with your community - Do you have a dedicated...
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Summary: - Be a guide for customers, and over time that will increasingly improve LTV - Difference between a community and an audience - How to allow your community members to connect with each other instead of it just being a megaphone from the company - Make community members a core part of your company's journey (ask feedback and get inspired by them!) - Have a goal for your community - How to set up your questions for success by coordinating with your community - Do you have a dedicated...
How to Go on Offense to Maximize CLTV w/ Gainsight's Nick Mehta
CLTV University Podcast
21 minutes
3 years ago
How to Go on Offense to Maximize CLTV w/ Gainsight's Nick Mehta
Things you will learn: How things change with the subscription economyWhere to start when it comes to CLTVBenchmarks for retention (enterprise and SMB)How do we go on offense (adoption, upsells etc)Product to platform discussionWhen to evolve pricing and how to update it (think alignment!)How to not overcomplicate thingsHow TTV (Time to Value) matters in the CLTV conversationHow to model CLTVShould you always have transparent pricing?Why a healthy product release pipeline is vital for CLTVIf ...
CLTV University Podcast
Summary: - Be a guide for customers, and over time that will increasingly improve LTV - Difference between a community and an audience - How to allow your community members to connect with each other instead of it just being a megaphone from the company - Make community members a core part of your company's journey (ask feedback and get inspired by them!) - Have a goal for your community - How to set up your questions for success by coordinating with your community - Do you have a dedicated...
