Summary: - Be a guide for customers, and over time that will increasingly improve LTV - Difference between a community and an audience - How to allow your community members to connect with each other instead of it just being a megaphone from the company - Make community members a core part of your company's journey (ask feedback and get inspired by them!) - Have a goal for your community - How to set up your questions for success by coordinating with your community - Do you have a dedicated...
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Summary: - Be a guide for customers, and over time that will increasingly improve LTV - Difference between a community and an audience - How to allow your community members to connect with each other instead of it just being a megaphone from the company - Make community members a core part of your company's journey (ask feedback and get inspired by them!) - Have a goal for your community - How to set up your questions for success by coordinating with your community - Do you have a dedicated...
How to be Proactive to build a Healthy Customer Ecosystem w/ ActiveCampaign's Hailey Whitney
CLTV University Podcast
22 minutes
3 years ago
How to be Proactive to build a Healthy Customer Ecosystem w/ ActiveCampaign's Hailey Whitney
-Focusing on CSAT (Customer Satisfaction) and NPS (Customer Loyalty) can be powerful leading indicators -Be proactive and check in with customers -Have tangible goals around gathering feedback -Aligning leadership around customer needs as you scale -Separate and layer customer phase -Anticipating and responding to customer challenges -Being an organization led by Voice of the Customer
CLTV University Podcast
Summary: - Be a guide for customers, and over time that will increasingly improve LTV - Difference between a community and an audience - How to allow your community members to connect with each other instead of it just being a megaphone from the company - Make community members a core part of your company's journey (ask feedback and get inspired by them!) - Have a goal for your community - How to set up your questions for success by coordinating with your community - Do you have a dedicated...
