Summary: - Be a guide for customers, and over time that will increasingly improve LTV - Difference between a community and an audience - How to allow your community members to connect with each other instead of it just being a megaphone from the company - Make community members a core part of your company's journey (ask feedback and get inspired by them!) - Have a goal for your community - How to set up your questions for success by coordinating with your community - Do you have a dedicated...
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Summary: - Be a guide for customers, and over time that will increasingly improve LTV - Difference between a community and an audience - How to allow your community members to connect with each other instead of it just being a megaphone from the company - Make community members a core part of your company's journey (ask feedback and get inspired by them!) - Have a goal for your community - How to set up your questions for success by coordinating with your community - Do you have a dedicated...
How to Think About Customer Lifetime Value w/ Profitwell's Patrick Campbell
CLTV University Podcast
14 minutes
3 years ago
How to Think About Customer Lifetime Value w/ Profitwell's Patrick Campbell
Things you will learn: 8 specific tactical things to optimize CLTV (Pricing, Positioning, Features/Upsell, Annual Contracts, Expansion Revenue, Reactivations, Cancellation flows, term optimization, etc.)Relationship directly tied to revenueRise of the Subscription economyWhen should you increase pricing?Strategic vs. Tactical levers for CLTVImportance of advocacy programs and modeling of advocacyImportance of building communityWhen should I start these initiatives? Connect with Patrick Campb...
CLTV University Podcast
Summary: - Be a guide for customers, and over time that will increasingly improve LTV - Difference between a community and an audience - How to allow your community members to connect with each other instead of it just being a megaphone from the company - Make community members a core part of your company's journey (ask feedback and get inspired by them!) - Have a goal for your community - How to set up your questions for success by coordinating with your community - Do you have a dedicated...
