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Clubs Made Meaningful
Sussner
105 episodes
6 days ago
Too many organizations and marketing leaders struggle with their branding and marketing and often focus on solving symptoms instead of the problems. This podcast is about uncovering and identifying the issues and having conversations meant to inform and inspire business leaders looking to have a brand that helps them communicate, differentiate and engage. For more on Sussner, visit sussner.com.
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Marketing
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All content for Clubs Made Meaningful is the property of Sussner and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Too many organizations and marketing leaders struggle with their branding and marketing and often focus on solving symptoms instead of the problems. This podcast is about uncovering and identifying the issues and having conversations meant to inform and inspire business leaders looking to have a brand that helps them communicate, differentiate and engage. For more on Sussner, visit sussner.com.
Show more...
Marketing
Business
Episodes (20/105)
Clubs Made Meaningful
Ep 103: Designing for Belonging with Kevin Carroll
Derek & Tucker sit down with club industry veteran Kevin Carroll of Peacock & Lewis to discuss a wealth of understanding when it comes to the indispensable assets for your club design.
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1 week ago
39 minutes

Clubs Made Meaningful
Ep 102: When Does Onboarding Actually Create Belonging?
On today's episode, Sussner sits down to take a deep look at Club Communities and the continuous cycle of club member recruiting through the eyes of the often most overlooked and most valuable asset - the new club member. These members are often your strongest advocate, but do they know your club's true identity? Find our insights on today's episode of Club's Made Meaningful. 
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3 weeks ago
36 minutes

Clubs Made Meaningful
Ep 101: Where Brand Meets Belonging
Sussner sits down with Jake Vogt,  the head golf professional at the Club at Golden Valley, about the importance of creating lasting member value in private clubs. They discuss the role of a golf pro, the significance of merchandising in enhancing member experience, and the challenges of navigating branding changes.
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1 month ago
27 minutes

Clubs Made Meaningful
Ep 100: Takeaways From 5 Years of Private Club Branding
Welcome to Clubs Made Meaningful. A podcast by Sussner where strategy, culture, and brand come together to create real belonging. Today we take a look back on all we've learned for private club branding. 
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1 month ago
41 minutes

Clubs Made Meaningful
Preview: About Clubs Made Meaningful
Meet Clubs Made Meaningful - The Podcast by Sussner meant to help you discover your club, your members, and what they stand for. For more information, visit us at: www.sussner.com
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1 month ago
4 minutes

Clubs Made Meaningful
Ep 99: Why Private Clubs Undertake Branding Work
Derek and Tucker discuss why forward-thinking clubs invest in branding, blending tradition with intentional evolution to stay relevant and attract right-fit members.
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2 months ago
26 minutes

Clubs Made Meaningful
Ep 98: From Brand Strategy to Reality
Derek and Tucker dive in to creating foundational clarity for you and your team.For more information, visit us at: www.sussner.com
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2 months ago
41 minutes

Clubs Made Meaningful
Ep 97: How To Educate Your Club on Brand Thinking
Derek and Tucker dive in to creating foundational clarity for you and your team.For more information, visit us at: www.sussner.com
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3 months ago
38 minutes

Clubs Made Meaningful
Ep 96: From Managing Clubs to Shaping Clubhouses
Derek and Tucker are joined by Skip Avery, a Club Development Director, to discuss his wealth of experience in guiding clubs towards their true identity. For more information, visit us at: www.sussner.com
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3 months ago
31 minutes

Clubs Made Meaningful
Ep 95: Club Culture Drives Member Experience
Derek and Tucker discuss how to strengthen your culture through brand analysis and club perception. For more information, visit us at: www.sussner.com
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4 months ago
38 minutes

Clubs Made Meaningful
Ep 94: Brand Through the Eyes of a Marketer and Member with Amy Dailey
Derek and Tucker are joined by Amy Dailey to discuss the intersection between club branding and marketing from the perspective of a member.For more information, visit us at: www.sussner.com
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4 months ago
38 minutes 43 seconds

Clubs Made Meaningful
Ep 93: Why Great Clubs Still Struggle With Perception
Derek and Tucker discuss the intricacies and challenges of creating and maintaining perception in the private club industry.For more information, visit us at: www.sussner.com
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5 months ago
31 minutes 56 seconds

Clubs Made Meaningful
Ep 92: How Course Architecture Shapes Club Identity
Derek and Tucker are joined by Drew Rogers, a seasoned golf course architect, to explore the intricate relationship between golf course design, identity, and culture.For more information, visit us at: www.sussner.comTo learn more about Drew Rogers: https://www.jdrewrogers.com/ https://www.linkedin.com/in/drewrogers1/ https://www.instagram.com/drewrogers8499/
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5 months ago
28 minutes 53 seconds

Clubs Made Meaningful
Ep 91: Brand's Role in Club Marketing
Derek and Tucker break down unique approaches to applying your brand to your marketing to attract the right fit.
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5 months ago
29 minutes 45 seconds

Clubs Made Meaningful
Ep 90: Taking Care of the People Who Take Care of People
Derek and Tucker are joined today by Craig Pratt to discuss finding the courage to challenge the status quo. For more information, visit us at: www.sussner.com
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6 months ago
34 minutes 8 seconds

Clubs Made Meaningful
Ep 89: Reviving New Member Interest
Derek and Tucker take a look at steps you can take to ensure you aren't selling your club short. For more information, visit us at: www.sussner.com
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6 months ago
31 minutes 56 seconds

Clubs Made Meaningful
Ep 88: Brand Through the Eyes of a Club Manager & Consultant
Today Derek and Tucker are joined by Chris Coulter, Vice President for the McMahon Group, to discuss the ever evolving landscape of managing clubs.For more information, visit us at: www.sussner.com
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7 months ago
30 minutes 3 seconds

Clubs Made Meaningful
Ep 87: Evolving Member Expectations
Derek and Tucker dive into the differences between generational club members, their wants and needs, and how to balance out expectations across the board for a more intentional future.     For more information, visit us at: www.sussner.com
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7 months ago
26 minutes 27 seconds

Clubs Made Meaningful
Ep 86: Winning The Talent Game with Tom Wallace
Derek and Tucker are joined today by Tom Wallace, Partner at KKandW, to shed light on recruitment practices and employee retention for managers looking to grow and cultivate the workplace.    https://kkandw.com/ For more information, visit us at: www.sussner.com
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8 months ago
35 minutes 43 seconds

Clubs Made Meaningful
Ep 85: Reclaiming Reputation Through Brand Revitalization
Derek and Tucker finding the right opportunities to reinvent your brand and how to express your brand with crystal clear clarity. For more information, visit us at: www.sussner.com
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8 months ago
25 minutes 28 seconds

Clubs Made Meaningful
Too many organizations and marketing leaders struggle with their branding and marketing and often focus on solving symptoms instead of the problems. This podcast is about uncovering and identifying the issues and having conversations meant to inform and inspire business leaders looking to have a brand that helps them communicate, differentiate and engage. For more on Sussner, visit sussner.com.