How can mortgage leaders gain a competitive edge in 2026?
In this episode of CMBConnect, Val Buresch, CMB, speaks with Jen Green, CMB, Assistant Director of Single-Family Loan Operations at the Tennessee Housing Development Agency (THDA). Jen bridges the gap between private-sector correspondent lending and public-sector mission work to show lenders how to turn State Housing Finance Agencies (HFAs) into high-performance partners.
Chapters
00:00 – Introduction
01:47 – The CMB Journey: Professional Development and Mentorship
04:21 – Bridging Private Sector Experience with Public Service
06:07 – Debunking the HFA Myth
07:59 – Defining the HFA Mission
09:19 – Looking Toward 2026: Affordability and Financial Counseling
11:17 – Empowering Lenders: Training and Preparation
15:09 – Strategic Planning
Jen Green contributed these HFA resources:
About the Guest
Jen Green, CMB is the Assistant Director of Single-Family Loan Operations at the Tennessee Housing Development Agency (THDA). With a background spanning the correspondent, retail, and wholesale lending sectors, Jen brings a wealth of private-sector operational expertise to the public housing space. She is a graduate of the Tennessee Mortgage Bankers Association (TNMBA) Future Leaders program and earned her Certified Mortgage Banker (CMB) designation to further her mission of expanding access to affordable housing. Learn more about Jen Green on Linkedin.
About the Host
Val Buresch, CMB is the founder of Polygon Research—The Shape of Mortgage Intelligence. Polygon Research specializes in unlocking open data sets to provide sophisticated mortgage market analytics at the loan level. A recognized leader in the industry, Val served as the 2024 CMB Society Chairman and is dedicated to sharing the stories and strategies of the professionals shaping the future of mortgage banking. Follow or connect with Val Buresch on LinkedIn.
In this episode of CMB Connect, we analyze how Ruoff Mortgage achieved significant year-over-year growth in the Michigan market during 2024, defying the industry trend of stagnation in a high-rate environment.
Host Val Buresch, CMB, sits down with David Jackson, CMB, to deconstruct the strategy behind this lift. The conversation reveals that success wasn’t driven by a specific niche product or builder strategy, but rather by a "back-to-basics" approach to sales consistency, a high-touch management style, and a unique culture that turns former employees into "boomerang" hires.
Chapters
00:00 - Introduction: David Jackson & The Michigan Market
01:44 - Strategy: Accepting the "Higher for Longer" Rate Environment
03:00 - Management Philosophy: The Manager as a Resource
05:51 - The Boomerang Effect: Why Loan Officers Leave and Come Back
08:40 - Protecting Operations: Balancing Recruiting with Support Capacity
10:11 - The Truth About Sign-On Bonuses & Aggressive Poaching
12:34 - Recruiting Strategy: Experienced LOs vs. The Junior Model
14:48 - IMBs vs. Banks
18:30 - Speed & Execution in a Competitive Market
20:00 - 2026 Outlook: Playing the Long Game in Recruiting
About the Guest
David Jackson, CMB is the Area Manager SVP at Ruoff Mortgage, covering the Michigan market. With over 30 years in the industry, David recently earned his Certified Mortgage Banker (CMB) designation. He specializes in building high-performing sales teams. LinkedIn Profile
About the Host
Val Buresch, CMB, CMCP, AMP is the founder of Polygon Research—The Shape of Mortgage Intelligence. Polygon unlocks open data sets with mortgage market analytics at the loan level. Val served as the 2024 CMB Society Chairman. LinkedIn Profile
Summary
In this conversation, Val Buresch and John J. Lynah delve into the challenges and opportunities within the housing finance industry. John shares his unique experiences of navigating international markets, the importance of professional designations like CPA and CMB, and the significance of building effective habits for success. The book they mentioned in their conversation is Atomic Habits by James Clear. They also discuss current market challenges, strategic planning for growth, and the collaborative nature of the mortgage industry.
Connect and follow Val Buresch: www.linkedin.com/in/buresch/Connect and follow John Lynah: www.linkedin.com/in/johnlynah/
About Val Buresch, CMB,CMCP, AMP
Chief Executive Officer – Polygon Research www.polygonresearch.com
Known for finding the "hidden story in the numbers," Val Buresch is a data scientist, Certified Mortgage Banker (CMB), and the Founder of Polygon Research. Val specializes in turning data chaos into clear plans, helping the housing finance industry leverage open data for competitive analysis, fair lending and risk management. She is a passionate educator and advocate for bottom-up change, having donated hundreds of hours of pro-bono work to non-profits and raised funds for community restoration projects abroad.
About John J. Lynah, CPA, CMB
Chief Financial Officer – Mortgage Equity Partners (MLO #1309827)
John J. Lynah is the Chief Financial Officer for Mortgage Equity Partners, (“MEP”) located in Lynnfield, MA. John has over 30 years of experience in the financial services industry.
John started his career working at Harvard University as the Accounting Manager for the Credit Union. After ten years at Harvard, he accepted a role in Corporate Finance at State Street Bank while attending the Professional Evening MBA (“PEMBA”) Program at Boston University where he earned his master’s degree in business administration (“MBA”). He also holds the professional designations of Certified Mortgage Banker (CMB), Certified Public Accountant (CPA), and Certified Forensic Examiner (CFE).
John has dual citizenship (USA & Ireland) and in 2004 moved to London for five years where worked as a Financial Controller for JP Morgan and Barclays Banks. He later transferred with Barclays Bank to New York where he was the Head of Financial Control for the Wealth Management Division.
After New York, John moved “home” to Boston where he joined Mortgage Equity Partners (“MEP”) as the Chief Financial Officer. John is a member of the Executive Management Team at MEP where his primary objectives are to oversee the Finance and HR Functions of the organization.
In this episode of CMBConnect, host Val Buresch speaks with Ryan Black, CMB, a partner at Black, Mann and Graham, about his journey from congressional staffer to mortgage industry expert. They discuss the future of Fannie Mae and Freddie Mac, the implications of new mortgage proposals, and the importance of advocacy in the mortgage industry. Ryan emphasizes the need for Congress to play a role in the future of GSEs and shares insights on credit score changes and their impact on the market.
Chapters
00:00 Introduction to Ryan Black and His Journey
02:44 The Role of CMB and Industry Involvement
05:25 Conservatorship and the Future of Fannie and Freddie
10:42 Proposals for Assumable Mortgages and Affordability
14:35 Exploring the 50-Year Fixed Mortgage Proposal
16:13 Impact of Lowering Minimum Credit Scores
19:15 Adoption of Vantage Score and Its Implications
20:42 Advocacy and Staying Ahead in the Industry
25:19 End
Connect and follow Val Buresch on LinkedIn: https://www.linkedin.com/in/buresch/
Connect and follow Ryan Black on LinkedIn:
https://www.linkedin.com/in/ryan-black-10632072/
Learn more about the CMB Designation:
https://www.mba.org/conferences-and-education/certificates-and-designations/certified-mortgage-banker
Val Buresch delves into the inspiring journey of Jennifer Whip, CMB, a leader who embodies courage and reinvention. From a distinguished career at Fannie Mae to founding her own consulting firm, Jennifer shares her story of taking calculated risks, the importance of networking, and the personal wake-up calls that shaped her path. Discover how mentorship and continuous learning play pivotal roles in her success, and gain insights into the evolving mortgage industry. Tune in for a conversation filled with wisdom, personal anecdotes, and a look at the future of entrepreneurship.
Ever wonder what the mortgage industry was like with 17% interest rates, paper files, and no internet? Rates were locked by phone, deals were made with a handshake, and entire loan files were shipped in cardboard boxes.
In this episode, we step into a time machine with Mike Hyman, Certified Mortgage Banker (CMB), a 43-year industry veteran celebrating his 30th year with the designation. He shares incredible stories and lessons learned from his unique global perspective, having managed mortgage operations in the UK.
Connect with Mike: LinkedIn https://www.linkedin.com/in/michaelahyman/
Chapters
00:00 The Evolution of the Mortgage Industry
20:08 Fannie Mae and Freddie Mac: The Innovators
26:05 The Rise of Subservicing
31:40 The Birth of Reverse Mortgages
37:52 International Perspectives: A Global Mortgage Experience
46:01 The Aftermath of 2008: Industry Reflection
48:27 What is Offshoring in the Mortgage Industry?
01:04:23 The Future of Mortgage Banking: AI and Customer Focus
01:08:44 The Role of Education in Mortgage Banking
What does it really take to master financial reporting in one of the world's most complex industries? In this episode, host Val Buresch sits down with Nancy Zhu, SVP and Director of Financial Reporting and Analysis at Cornerstone Home Lending, to get the inside story.
Nancy shares her fascinating journey into mortgage banking, revealing why a deep understanding of the loan lifecycle is crucial. She shares how her global experiences have shaped a unique leadership style and explains why data and automation are no longer optional.
Get ready to learn about the key performance indicators (KPIs) every mortgage lender must monitor and hear game-changing advice for aspiring Certified Mortgage Bankers on the power of mentorship, technology, and genuine understanding over memorization.
What happens when three Certified Mortgage Bankers (CMBs) meet in one of the world's most historic cities?
I'm joined by SuSheila Dhillon, Alan Fowler, and Brian Handal to revisit their international project in Cairo. Between 2005 and 2010, they were tasked with helping build a modern housing finance system from the ground up. But right in the middle of their mission, the 2008 global financial crisis presented an entirely new set of challenges.
They share their story of navigating the fallout, managing cross-cultural teams under pressure, and the practical lessons learned from pioneering a market during a period of global instability.
In this episode of CMB Connect, I interview Lynn Crutchfield, Director of Sales Operations at Essent. We discuss the critical role of Private Mortgage Insurance (PMI) in facilitating home ownership and supporting lenders. Our conversation covers the definition of PMI, its regulatory landscape, types of PMI, how premiums are calculated, strategic uses of PMI in lending, career opportunities in the PMI sector, and emerging trends in technology affecting the industry.
Chapters
00:00 Introduction to Private Mortgage Insurance
03:10 Lyn Crutchfield's Journey in Mortgage Banking
05:35 Understanding Private Mortgage Insurance (PMI)
08:09 Regulations Governing Private Mortgage Insurance
11:15 Impact of PMI Regulations on Lenders
12:48 Types of Private Mortgage Insurance Premiums
15:31 Cancellation of Private Mortgage Insurance
17:54 Factors Influencing PMI Coverage Decisions
18:36 Calculating PMI Premiums
20:41 Understanding Risk-Based Pricing in PMI
22:31 Borrower-Paid vs. Lender-Paid PMI Options
25:02 PMI as a Sales Tool in High-Interest Environments
29:52 Navigating Regulatory Changes in PMI
32:53 Career Opportunities in Private Mortgage Insurance
36:37 Emerging Trends and Technologies in PMI
41:06 Outro/End
Note: The best source of specific information about PMI is the PMI account executive.
Here are some sources of industry wide information about PMI.
Fannie Mae's PMIERS: https://singlefamily.fanniemae.com/media/39791/display
Freddie Mac's PMIERS:
https://sf.freddiemac.com/general/private-mortgage-insurer-eligibility-requirements-pmiers
CFPB on PMI Cancellation: https://files.consumerfinance.gov/f/documents/102012_cfpb_homeowners-protection-act-hpa-pmi-cancellation-act_procedures.pdf More About Essent:
https://www.essent.us/about-essent
Val Buresch, Founder and CEO of Polygon Research, explores FHA lending with MBA's Teresa Ferman, unpacking critical industry misconceptions. Discover how FHA programs drive homeownership access, meet compliance standards, and serve underserved communities. Teresa shares expert guidance on CMB designation, mortgage banking career advancement and building client relationships in today's mortgage market.
Link to HUD's Single-Family FHA Handbook 4000.1: https://www.hud.gov/program_offices/housing/sfh/handbook_4000-1
Chapters
00:00 Introduction and Background
06:22 The Role of the Associate Director of Career Programming
09:38 The Value and Evolution of the CNB Designation
13:58 Teresa's Connection to FHA Lending
17:05 Opportunities and Challenges in FHA Lending
20:58 The Future of FHA Loans
24:16 Advice for Those Interested in FHA Lending
27:46 The Importance of Personal Contact in the Mortgage Industry
32:05 Closing Remarks
In this episode of CMB Connect, host Val Buresch interviews Suchitra Varma, a senior technology leader in mortgage banking. They discuss Suchitra's career journey from software engineering to becoming a certified mortgage banker, her insights on the evolving role of IT in the mortgage industry, and the importance of delivering high-quality services. Suchitra shares her thoughts on the impact of AI and machine learning on mortgage processes, the significance of a frictionless consumer experience, and the need for inclusivity and innovation in the industry.
The books recommended by Suchitra:
#1The Friction Project: How Smart Leaders Make the Right Things Easier and the Wrong Things Harder by Robert Sutton and Huggy Rao
#2 The Singularity Is Near by Ray Kurzweil
Chapters
00:00 Introduction and Career Journey
06:28 Role of IT in Mortgage Banking
11:41 Consumer Pain Points in the Application Process
14:04 Collaboration and Communication in Mortgage Banking
17:41 AI and ML in the Mortgage Application Process
21:48 Staying Current with Industry Trends
24:30 Implementing New Technologies in Mortgage Banking
25:54 The Future of Innovation in Mortgage Banking
28:54 Respect and Inclusivity in the Industry
In this episode of CMBConnect, I interview Bob Niemi, the CMB Society vice chair. We explore the traditional business model in the mortgage industry, how lenders make money, and the challenges they face. We delve into the topic of innovation in the industry, including the use of AI and technology to streamline processes and improve the customer experience.
Chapters
00:00 Introduction
01:34 Earning the CMB Designation and Its Value
06:06 Understanding the Traditional Business Model in the Mortgage Industry
12:00 The Role of Innovation and AI in Streamlining Processes and Improving Customer Experience
18:25 The Need for Education and Regulation in Adopting New Technologies
26:54 The Role of the CMB Society in Leading Innovation and Advocating for the Industry
The book that I mention in the episode is How Innovation Works: And Why It Flourishes in Freedom: Ridley, Matt: 9780062916600: Amazon.com: Books
Meg Bennett, CMB, and a Client Executive at TransUnion, shares her journey in the mortgage industry and the impact of becoming a CMB. She discusses her role as an advisor to her clients. In addition, Meg talks about the industry trends she's seeing, including fraud and delinquencies. Meg emphasizes the importance of listening, learning, and finding a mentor for young professionals in the industry. She also highlights the need for proactive planning and streamlining processes in the mortgage industry.
Yolanda Estrada, a Certified Mortgage Banker and 20-year veteran of mortgage processing and underwriting, shares her career journey and expertise. She discusses the importance of clear communication with borrowers and setting realistic expectations throughout the mortgage process. Yolanda also highlights the role of technology in streamlining the application process and reducing the likelihood of incomplete applications. She emphasizes the need for adaptability and continuous learning in the mortgage industry. Yolanda encourages individuals to consider a career in mortgage processing and underwriting, especially with the current opportunities for training and growth.
Chapters
00:00 Career Journey
08:26 Challenges and Growth in Mortgage Processing and Underwriting
11:47 Reducing Application Withdrawals
16:39 Closing Applications for Incompleteness
18:17 Streamlining the Application Process with Technology
21:40 Balancing Automation and the Human Element
23:28 Skills and Knowledge for Mortgage Professionals
25:51 Opportunities in the Mortgage Industry
I talk with Suha Zehl, CMB, about the evolution of mortgage technology in the last two decades. Suha emphasizes the importance of data maturity and the need for a solid foundation in technology. She also highlights the exciting emerging technologies, such as augmented reality, virtual reality, open banking, and regtech. Lastly, we discuss the value of mentorship in the mortgage industry and the qualities of a great mentor.
Chapters
00:00 Introduction to Suha Zehl and her experience in the mortgage industry
02:05 The evolution of mortgage technology and its challenges and opportunities
08:32 Key milestones in mortgage technology: Rise of fintechs and automation
18:27 Understanding AI, machine learning, data analytics, and business intelligence
32:07 The value of mentorship in the mortgage industry
36:04 Building transparency and engagement in the mortgage process
Creighton Oswald, a Certified Mortgage Banker (CMB), is a mortgage banking industry veteran with experience at major banks like JP Morgan Chase, Texas Capital, and BBVA. Most recently, Creighton was the Chief Lending Officer at First United Bank where he oversaw $16 Billion mortgage and consumer portfolio. He talks about operational risk management, and the intersection of change management, leadership, and the future of lending.
Find Creighton on LinkedIn: (13) Creighton Oswald, CMB® | LinkedIn Chapters
00:00 Introduction
07:40 Pressing Risks and Importance of Risk and Compliance in Mortgage Lending
14:48 Leveraging Microdata for Efficiency and Profitability in Mortgage Lending
27:54 Leadership, Mentoring, and the Future of the Mortgage Industry
35:15 The Role of Technology and Leveling the Playing Field in the Mortgage Industry
Bob Mansur, the Lending Development Manager at 3Rivers Federal Credit Union, shares his passion for elevating professionalism and performance in the mortgage industry. Bob discusses the six critical elements that impact performance: expectations and feedback, tools and resources, rewards and sanctions, values and principles, capacity and traits, and skills and knowledge. He emphasizes the importance of setting clear expectations and providing feedback to improve performance. Bob also highlights the need for continuous learning in the mortgage industry.
Chapters
00:00 Introduction
03:04 The Six Critical Elements that Impact Performance in the Mortgage Industry
08:35 Customizing the Performance Enhancement Framework for Mortgage Lending Organizations
11:28 Challenges in Educating Borrowers about Mortgage Credit
13:26 The Importance of Financial Wellness and Caring for Customers
23:26 The Value of the Certified Mortgage Banker (CMB) Designation
Bob Mansur | (17) Bob Mansur, CMB, AMP | LinkedIn Val Buresch | (17) Lyubomira "Val" Buresch | LinkedIn
www.polygonresearch.com
In this episode, Danielle Swerczek, a senior account manager with MGIC and a newly minted certified mortgage banker (CMB), shares her journey to achieving the CMB certification and the value it has brought to her career.
Danielle provides insights into her role as a PMI account manager, including building relationships, delivering training, and staying updated on industry trends. She emphasizes understanding market needs and tailoring sales strategies to maximize customer value.
Danielle also discusses the impact of technology like AI on the PMI industry and the importance of adaptability. She highlights the need for financial literacy and education to make the industry more inclusive and client-centric.
00:00 Introduction and Motivation for Pursuing CMB Certification
02:43 Specializing in Private Mortgage Insurance
04:30 The Role of a PMI Account Manager
06:01 Skills and Qualities for Success in the PMI Industry
07:17 Building Relationships and Providing Value
07:55 Approaches to Building Trust and Connecting with Clients
09:38 Balancing Trust and Driving Sales
11:04 Targeting Different Roles and Teams in Lenders' Organizations
12:00 Sales Process and Identifying Opportunities
13:45 Common Misconceptions about PMI
14:03 Understanding the Unique Needs and Challenges in Regional Markets
17:52 Evolving PMI Landscape and Staying Ahead of the Curve
20:09 The Importance of Financial Literacy in the Mortgage Industry
21:43 Gaining Competitor Insight and Best Practices
22:17 Tailoring Sales Approach to Provide Value to Customers
24:18 Advice for Young Professionals Entering the PMI Industry
28:04 The Impact of Technology on the PMI Industry
31:12 Promoting Financial Literacy for Inclusivity and Efficiency
You can learn more about Danielle here: (6) Danielle Swerczek, CMB® AMP | LinkedIn
You can learn more about Val here:
(6) Lyubomira "Val" Buresch | LinkedIn
www.polygonresearch.com
Val Buresch talks to Tony Turner, a Certified Mortgage Banker (CMB), SVP at Gulf Coast Bank and Trust, Baton Rouge, LA. Tony discusses the challenges of balancing efficiency and personalized service in mortgage banking and highlights the significance of financial literacy in improving home affordability. He also touches on the role of technology, particularly AI, in the industry and the need for a diverse workforce.
00:00 Introduction and Background
02:56 The CMB Experience and Collaboration
04:58 The Importance of Home Affordability
12:51 The Need for Change and Collaboration in Process Improvement
27:17 The Impact of AI on the Mortgage Industry
33:34 Skills and Advice for Young Professionals
37:11 The Importance of Diversity in the Industry
In this episode of CMB Connect, Val Buresch interviews Diane Jenkins, Attorney and Director of Legal at Asurity. They discuss the benefits of earning a CMB designation and how it enhances one's perspective on compliance challenges in the mortgage industry. They also discuss the compliance issues that lenders struggle with, such as understanding state-specific laws and implementing new programs. Diane highlights the importance of collaboration and networking in the industry. They also touch on the implementation of the loan estimate and closing disclosure, the challenges faced, and the need for ongoing compliance. Diane emphasizes the need for simplifying the mortgage process and making it more borrower-friendly.
Chapters
00:00 Introduction
03:13 Types of Clients and Compliance Challenges
06:22 Explaining Loss Mitigation
09:39 Implementing the Loan Estimate and Closing Disclosure
12:23 Lenders' Compliance and Mistakes
14:50 Disclosing Interest Rates and Changes
22:09 Career in the Mortgage Industry
24:22 Improving the Mortgage Industry
You can email Diane at djenkins@asurity.com.
You can reach Val at lburesch@polygonresearch.com
www.polygonresearch.com