In this episode, we’re diving into one of the hottest debates in marketing: does brand or revenue get the trophy? I’m joined by Keith Povey, who’s spent over two years as Director of Revenue Marketing and trust me, he’s got the battle scars and the wisdom to prove it! We unpack what it really means to balance brand building with revenue-driving tactics, especially when your KPIs are all about new business.
Keith shares his journey from being laser-focused on revenue to embracing the power of brand, revealing why “if people don’t know who you are, they can’t buy from you”. We chat about the challenges of measuring brand value, the evolving relationship between marketing and sales, and why sometimes, marketers need to be brave enough to be held accountable for business growth. As Keith puts it, “it’s easy to get an ‘A’ when you write the questions to the exam”. But does that really move the business forward?
Tune in for honest stories, practical tips and a few laughs along the way. This is a must-listen for marketers who want to level up!In this episode, we’re diving into one of the hottest debates in marketing: does brand or revenue get the trophy? I’m joined by Keith Povey, who’s spent over two years as Director of Revenue Marketing and trust me, he’s got the battle scars and the wisdom to prove it! We unpack what it really means to balance brand building with revenue-driving tactics, especially when your KPIs are all about new business.
Keith shares his journey from being laser-focused on revenue to embracing the power of brand, revealing why “if people don’t know who you are, they can’t buy from you”. We chat about the challenges of measuring brand value, the evolving relationship between marketing and sales, and why sometimes, marketers need to be brave enough to be held accountable for business growth. As Keith puts it, “it’s easy to get an ‘A’ when you write the questions to the exam”. But does that really move the business forward?
Tune in for honest stories, practical tips and a few laughs along the way. This is a must-listen for marketers who want to level up!
Music clip by Filo Starquez, Divergence