The world of marketing has shifted and one of the biggest changes we’ve seen is the rise of the fractional CMO. In this episode of CMO Therapy, I sit down with the brilliant Lucy Woolfenden to dig into why so many senior marketers are choosing this path and why more companies are embracing it.
We chat about what’s driving the boom (hello, unpredictable economy!), the real value fractional CMOs bring and those crucial moments when bringing in flexible senior leadership makes more sense than hiring full-time. Lucy shares her own experiences from the frontlines, giving us a clear-eyed look at what works, what doesn’t and how businesses can get the best from a fractional leader.
As Lucy puts it, “Too many businesses hire a full-time CMO when what they really need is focus, speed and expertise on tap. That’s the beauty of fractional.”
Trust me, if you’ve ever wondered whether “fractional” could work for you, this one’s a must-listen.
Music clip by Filo Starquez, Divergence