What happens when everyone in your company suddenly becomes a marketer?

In this episode of CMO Therapy Lucy chats with Sam Schrager, CMO at BCB Group, about what it really takes to keep the engine running when every department, from HR to Product to the CEO’s office, has “just one little idea.”

Sam opens up about the chaos of juggling endless requests, managing expectations and keeping marketing strategic (not just reactive). We dive into how she’s learned to push back with confidence, educate the business on what marketing really does and build trust across teams… all while keeping the energy alive.

“I’ve got tougher over the last six months. I’m not afraid to push back and ask why are we doing this? What’s the actual objective?”

If you’ve ever felt like the office dumping ground for ideas, this one’s your therapy session.

Music clip by Filo Starquez, Divergence