Walking into a company as the first marketing leader (or the new one) is a wild ride. Everyone has an opinion on what marketing should be—branding, lead gen, social media, events... maybe even ordering swag. But what if their expectations don’t match reality?

In this episode of CMO Therapy, I chat with Mariette about the highs, lows, and curveballs of stepping into a marketing leadership role. We get real about setting boundaries, educating the business on what marketing actually does, and handling the flood of “have you tried this?” ideas without shutting people down or becoming the dreaded “no” person. Mariette shares her strategy: listen, filter, and steal with pride - because great ideas can come from anywhere.

If you've ever felt like a one-person marketing department juggling a thousand expectations, this one’s for you. Grab a coffee (or something stronger), hit play, and let's figure this out together.

Listen now!Music clip by Filo Starquez, Divergence