In this episode of CMO Therapy, I’m joined by Alex Ford, a true marketing genius who effortlessly bridges the gap between sales and marketing. Together, we dive into the world of demand generation, intent measurement, and the often-complicated relationship between sales and marketing teams.

Alex shares his unique perspective on creating awareness and demand without rushing to the hard sell, as well as his hands-on approach to digging deep into buyer intent – a must for measuring the success of demand gen efforts.

We explore some big questions, like:

- How can marketers effectively measure and communicate intent throughout the buying process? - Where should marketing end and sales begin – or is it all one continuous effort? - What are the biggest misconceptions sales and marketing teams have about each other? - And most importantly, how can sales and marketing work together as a true revenue-generating team?

This is a must-listen episode for anyone looking to align these two powerhouse teams and unlock their full potential.

Music clip by Filo Starquez, Divergence