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Coach-to-Coach Central: Raw and Honest Conversatons About Building Coaching Biz
Lidia Axe
18 episodes
4 days ago
Join Lidia Axe, former PwC Director turned Business Growth Warrior, for unfiltered conversations about building a thriving coaching, consulting business. With 13+ years of corporate experience and an Executive MBA from London Business School, Lidia brings you honest discussions with coaches at every stage of their journey. No sugar-coating, just real stories and actionable strategies on getting clients, pricing your services, and building your business while employed. Whether you're starting out or scaling up, C2C Central delivers the practical insights you need. Learn more: getitdonecoaching.com
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Entrepreneurship
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All content for Coach-to-Coach Central: Raw and Honest Conversatons About Building Coaching Biz is the property of Lidia Axe and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Join Lidia Axe, former PwC Director turned Business Growth Warrior, for unfiltered conversations about building a thriving coaching, consulting business. With 13+ years of corporate experience and an Executive MBA from London Business School, Lidia brings you honest discussions with coaches at every stage of their journey. No sugar-coating, just real stories and actionable strategies on getting clients, pricing your services, and building your business while employed. Whether you're starting out or scaling up, C2C Central delivers the practical insights you need. Learn more: getitdonecoaching.com
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Entrepreneurship
Business
Episodes (18/18)
Coach-to-Coach Central: Raw and Honest Conversatons About Building Coaching Biz
How to Turn Your Network Into Clients: The Connection Expansion System

Are you struggling to find clients because you're stuck chasing cold leads instead of activating the network you already have? In this game-changing episode, Lidia sits down with Devin Sizemore, author of Connection Expansion and founder of ACES Connection Group, to reveal the strategic networking system that turns relationships into revenue—without feeling salesy or pushy. If you've ever felt overwhelmed by automation tools, frustrated by low response rates on LinkedIn outreach, or wondered why your friends hire someone else instead of referring you, this conversation will completely shift how you think about building your coaching business.

What you'll discover in this episode:
• Why your network is much more than a prospect list—it's an entire ecosystem of vendors, referral partners, stages, and opportunities
• The critical mindset shift: stop looking for buyers and start adding value to everyone you meet
• How to activate your existing network: ex-coworkers, parents at your kid's school, alumni groups, hobby communities, and more
• The non-negotiable tool every coach needs from day one
• Time management for solopreneurs: how to balance the sales/production teeter-totter without burning out
• How to use AI to personalize outreach, solve problems, and make meaningful connections at scale

This episode is packed with actionable frameworks, real scripts, and honest advice about what it actually takes to build a thriving coaching business through authentic relationships. Stop wasting time on cold outreach and automation—start with the 300 to 3,000 people who already know, like, and trust you.

🔗 Connect with Devin:
Website: https://devinsizemore.com
Book: Connection Expansion (available on Amazon in all formats)
Free Skool Community: Aces Connection Group
https://www.skool.com/aces-connection-society/about

🚀 Join MAGIC Activation Zone - a community where MAGIC business builders: Mentors-Advisors-Guides-Instructors-Coaches turn dreams into paying clients:
https://www.skool.com/a-zone

⏱️ Timestamps:
00:00 Episode Teaser & Welcome
03:30 Devon's Origin Story: From Journalism to Connection Expert
07:38 The Connection Expansion System Explained
13:47 Start With Common Ground: Your Existing Network
14:48 The Detective Approach: Everyone You Know Is Connected to Someone You Need
17:44 CRM and Tracking: The Non-Negotiable Foundation
24:37 Time Management: The Teeter Totter Between Sales and Production
28:39 Staying Top of Mind: Nurture Emails and Social Strategy
34:42 Final Tips & Where to Find Devin's Resources

___________________________

🔗 Connect with Lidia:

YouTube
https://www.youtube.com/@lidiachmel

LinkedIn
https://www.linkedin.com/in/lidia-chmel/

___________________________

↗️ Join Podmatch to find guests for your podcast or become a guest on other people's podcasts (affiliate link):
https://podmatch.com/signup/lidia

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2 weeks ago
35 minutes 49 seconds

Coach-to-Coach Central: Raw and Honest Conversatons About Building Coaching Biz
Why Voice Messaging Is the Future of Coaching (And How to Make It Work)

Is asynchronous coaching the future—or are you missing out on deeper client connections by staying stuck in endless Zoom meetings? In this game-changing episode, Lidia sits down with Travis Bogard, Founder & CEO of CarbonVoice, to explore how voice messaging technology is revolutionizing the coaching business. If you've ever felt drained by back-to-back calls, frustrated by scheduling conflicts across time zones, or wondered if there's a better way to stay connected with clients without being glued to your screen, this conversation will open your eyes to a whole new way of working.

What you'll discover in this episode:
• The real reason people hate voice messages—and how CarbonVoice solves those frustrations
• Asynchronous coaching explained: what it is, why it works, and how it creates deeper client connections (not less)
• Why voice captures emotion, nuance, and breakthroughs in real-time—something text and even video can't replicate
• How to use voice messaging in your sales process to pre-qualify clients and create ongoing conversations (not just one-shot discovery calls)
• The psychology of voice: why coaches were taught to turn cameras OFF during reflective exercises
• How to integrate CarbonVoice into your coaching workflow with action items, to-do lists, and AI-powered follow-ups

This episode is a must-listen for any coach looking to work smarter, not harder. Asynchronous voice coaching isn't about replacing human connection—it's about amplifying it.

🔗 Connect with Travis:
Website: https://getcarbon.app
Chat on Carbonvoice: https://cv.chat/travis

🚀 Join MAGIC Activation Zone - a community where MAGIC business builders: Mentors-Advisors-Guides-Instructors-Coaches turn dreams into paying clients:
https://www.skool.com/a-zone

⏱️ TIMECODES:
00:00 Episode Teaser & Welcome
02:15 Carbon Voice Origin Story
05:55 The Elephant in the Room: Why People Hate Voice Messages
09:35 Communication is 90% How We Say It, Not the Words
10:39 Solving Voice Limitations: Transcripts, AI Summaries & Accessibility
15:30 Features Coaches Love: To-Do Lists, Notes & AI Integration
23:03 What Is Asynchronous Coaching and Why It Works
31:58 Deeper Connection & Benefits Of Voice-Only Conversations
37:42 Premium Features of CarbonVoice
44:31 Closing Thoughts & How to Get Started

___________________________

🔗 Connect with Lidia:

YouTube
https://www.youtube.com/@lidiachmel

LinkedIn
https://www.linkedin.com/in/lidia-chmel/

___________________________

↗️ Join Podmatch to find guests for your podcast or become a guest on other people's podcasts (affiliate link):
https://podmatch.com/signup/lidia

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3 weeks ago
45 minutes 30 seconds

Coach-to-Coach Central: Raw and Honest Conversatons About Building Coaching Biz
Should Coaches Run Ads And How To Make Them Work!

Should you be running ads for your coaching business right now—or are you wasting money you don't have? In this brutally honest episode, Lidia sits down with Zach Spuckler, Facebook and Instagram ads expert and founder of Heart, Soul & Hustle, to cut through the noise and answer the question every coach asks: when is the RIGHT time to start running ads?

What you'll discover in this episode:
• The two currencies you can invest in your business: time vs. money (and why you need both)
• When coaches should actually start running ads—and the one thing you MUST have in place first
• Why the "ads stop working when you turn them off" argument is misleading (and what's really going on)
• The competency vs. outsourcing trap: why you can't hire an agency until you understand the fundamentals
• The trust recession: why marketing strategies from 2019 don't work in 2026
• From transactional to relational: how influencer marketing and personal branding are changing the coaching game
• Why showing your personality (yes, even your Taylor Swift obsession) is now a competitive advantage
• The sea of sameness problem—and how to stand out when everyone's shouting the same promises

This episode is packed with real talk about what it actually takes to succeed with advertising in today's market. Spoiler: it's not about having the perfect funnel or spending a fortune—it's about building relationships, showing up as yourself, and understanding your numbers. If you're ready to stop making excuses and start making strategic decisions about your marketing, this is the episode you need.

🔗 Connect with Zach:
Instagram: https://www.instagram.com/zachspuckler/
Website: https://www.heartsoulhustle.com/

🚀 Join MAGIC Activation Zone - a community where I make it easy for you to turn dreams into paying clients for MAGIC business builders: Mentors-Advisors-Guides-Instructors-Coaches

https://www.skool.com/a-zone

⏱️ TIMECODES:
00:00 Episode Introduction & Welcome
01:31 Meet Zach: The Facebook Ads Expert Behind Heart Soul Hustle
08:45 Personality Leads the Way
14:10 When Should Coaches Actually Start Running Ads?
18:44 The Organic vs Paid Advertising Debate
23:57 The Outsourcing Trap: Competency vs Convenience
28:39 From Employee Mindset to Business Owner Mindset
36:27 What Has Changed in Facebook Ads (And What Still Works)
38:15 The Trust Recession: Why Relational Transactions Matter Now
50:21 Do You Still Have a Chance in Today's Saturated Market?
58:49 Wrap Up & Where to Find Zach

___________________________

🔗 Connect with Lidia:

YouTube

https://www.youtube.com/@lidiachmel

LinkedIn

https://www.linkedin.com/in/lidia-chmel/

___________________________

↗️ Join Podmatch to find guests for your podcast or become a guest on other people's podcasts (affiliate link):

https://podmatch.com/signup/lidia

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3 weeks ago
59 minutes 59 seconds

Coach-to-Coach Central: Raw and Honest Conversatons About Building Coaching Biz
Best Kept Marketing Secret for Coaches Revealed!!!

What if marketing your coaching business doesn't have to be complicated? In this no-nonsense episode, Lidia sits down with Norbert Orlewicz, co-founder of Digital Mentors, to cut through the noise and break down what actually works for coaches trying to build a sustainable business. If you've been overwhelmed by all the marketing advice, confused about funnels and algorithms, or convinced you need to be on every social platform to succeed, this conversation will be a breath of fresh air.

What you'll discover in this episode:
• The critical difference between the employee mindset and the entrepreneur mindset
• The three stages of business growth and why strategies that work at scale will kill your business at the start
• Why posting on every social media platform is terrible advice for early-stage coaches
• The simple 3-step marketing framework that hasn't changed in 20 years (and still works today)
• How to turn sales conversations into coaching conversations
• Why "I hate sales and marketing" really means you're being too selfish (and what to do about it)
• The pricing strategy that actually works: creating tiers and why your first offer shouldn't be your highest ticket
• LinkedIn outreach that works: the exact messaging sequence to turn connections into conversations into clients
• Why collaboration beats competition every single time in the coaching space

This episode strips away the complexity and gives you permission to keep it simple. Marketing isn't mysterious - it's just a language you haven't learned yet. And if a theater school dropout can build multi-million dollar businesses using these principles, so can you.

🔗 Connect with Norbert:
Website: https://digitalmentors.com
LinkedIn: https://www.linkedin.com/in/norbertorlewicz/

🚀 Join MAGIC Activation Zone - a community where I make it easy for you to turn dreams into paying clients for MAGIC business builders: Mentors-Advisors-Guides-Instructors-Coaches
https://www.skool.com/a-zone

⏱️ TIMECODES:

00:00 Episode Introduction & Welcome
03:14 Why Focus on Coaches? The Mission Behind the Work
07:46 The Fundamental Problem: Coaches Are Great at Coaching, Not Business
10:02 Marketing is Just a Language You Haven't Learned Yet
15:43 Employee Mindset vs Entrepreneur Mindset: Opposite Thinking
18:41 Business Stages: Start, Grow, Scale - Different Priorities
23:48 Content Creator vs Service Provider: A Critical Distinction
26:56 Why Coaches Hate Marketing and Sales (And How to Fix It)
33:18 The Enrollment Call: Treating Sales as Coaching
38:18 Pricing Strategy: Multiple Tiers and Introductory Offers
45:37 The Lead Generation Question: How Do We Get More Leads?
53:29 The Three-Step Marketing Framework: Build, Engage, Sell
1:00:19 Collaboration Over Competition: The Team Sport Mindset
1:02:25 Reality Check: Your First Two Years Are About Figuring It Out
1:04:03 Closing Thoughts & Where to Connect

___________________________

🔗 Connect with Lidia:

YouTube
https://www.youtube.com/@lidiachmel

LinkedIn
https://www.linkedin.com/in/lidia-chmel/

___________________________

↗️ Join Podmatch to find guests for your podcast or become a guest on other people's podcasts (affiliate link):
https://www.joinpodmatch.com/lidia

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3 weeks ago
1 hour 5 minutes 14 seconds

Coach-to-Coach Central: Raw and Honest Conversatons About Building Coaching Biz
Why Most Coaches Are Afraid to Pick Up the Phone & What To Do About It

Why are most coaches terrified to do the outreach? In this raw and unfiltered episode, Lidia sits down with Drewbie Wilson, founder of Call The Damn Leads , to tackle one of the biggest obstacles facing coaches, consultants, and other solopreneurs: fear of sales. If you've ever felt your stomach drop when it's time to name your price, frozen when reaching out to potential clients, or convinced yourself that "your work should speak for itself", this conversation is for you.

What you'll discover in this episode:
• The real reason behind call reluctance (hint: it's not what you think)
• Why imposter syndrome might actually be a good sign for coaches
• Cold vs. warm outreach: what actually works for solopreneurs
• The CALLS framework - a proven structure for sales conversations that doesn't feel salesy
• How to handle the dreaded money conversation without freezing up
• Why coaches should actually be the best salespeople (and how coaching skills translate directly to sales)
• The difference between a script and a structure (and why you need one and not the other)
• How to respond when prospects say "it's too expensive" or "I need to think about it"

This episode is packed with practical frameworks, honest insights, and the permission you need to step into sales with confidence - without feeling sleazy or salesy. Ready to stop hiding behind certifications and start having real conversations with potential clients? This episode will show you exactly how.

🔗 Connect with Drewbie:
https://www.linkedin.com/in/drewbiewilson/
https://callthedamnleads.com/

🚀 Join MAGIC Activation Zone - a community where I make it easy for you to turn dreams into paying clients for MAGIC business builder: Mentors-Advisors-Guides-Instructors-Coaches
https://www.skool.com/a-zone

⏱️ TIMECODES:
00:00 Episode Teaser & Welcome
01:23 Origin Story: From Insurance Agent to Marketing Entrepreneur
03:42 The Corporate-to-Solopreneur Transition Challenge
04:27 Understanding Why You Are So Afraid To Sell
09:06 Imposter Syndrome: Friend or Foe?
12:23 The Bothering People Myth
16:05 Cold vs Warm Outreach Strategy
23:30 Script vs No Script: The CALLS Framework
27:08 Coaches Are Natural Salespeople
35:32 Discovering Your Worth: The 75 Dollar Lesson
39:20 Time, Energy, and Effort: The Real Finite Resources
43:44 Handling Money Objections Like a Pro
47:10 The Identity Shift Required for Success
51:58 Final Call to Arms and Mission

___________________________

🔗 Connect with Lidia:

YouTube

https://www.youtube.com/@lidiachmel

LinkedIn
https://www.linkedin.com/in/lidia-chmel/

___________________________

↗️ Join Podmatch to find guests for your podcast or become a guest on other people's podcasts (affiliate link):

https://www.joinpodmatch.com/lidia

Show more...
3 weeks ago
55 minutes 11 seconds

Coach-to-Coach Central: Raw and Honest Conversatons About Building Coaching Biz
Branding For Coaches and Entrepreneurs Finally Explained

Most coaches confuse branding with marketing—and it's costing them clients. In this raw conversation, serial entrepreneur and brand strategist Deevo Tindall breaks down the difference using a simple billboard analogy. Deevo shares his journey from a $500K corporate salary to building multiple businesses and reveals why you can't successfully market anything until you've built your brand foundation first. We explore what branding really means (hint: it's not your logo), the soul-level work required to build an authentic coaching business that connects, and why surrounding yourself with the right people accelerates everything. If you're struggling to attract ideal clients, feeling unclear about your message, or wondering why your marketing isn't working—this conversation reveals the missing foundation piece that changes everything.


🔗 Connect with Deevo:

YouTube

LinkedIn


🚀 Join ⁠Coaches Action Zone (A-Zone)⁠ - a community where coaches stop learning and start earning, one client at a time


⏱️ TIMECODES:

00:00 Episode Trailer & Intro into the Episode04:30 Who is Deevo the Brand StoryTeller07:35 The Slow Drip: From $500K Salary to Serial Entrepreneur14:28 What to Expect When You Are Just Starting Out17:26 Your Business Is a Laboratory for Self-Awareness and Self-Growth19:45 The #1 Mistake Coaches Make Early On20:36 Branding vs Marketing Difference22:38 What Is Your Brand25:12 When to Focus on Your Brand31:08 Do You Build or Find Your Brand38:52 Are Brands Created or Discovered33:21 Emotional & Pragmatic Connections That Sell36:01 Your Brand Will Evolve (But Start with a Foundation)39:29 The Number One Thing You Must Must Do, No Matter What41:38 Where to Find Deevo Online


___________________________


📮 Subscribe to the '⁠⁠⁠⁠Thriving Coach Sunday⁠⁠⁠⁠' newsletter for practical tips on how to build a sustainable coaching business

🎙️ ⁠⁠⁠⁠Join Podmatch⁠⁠⁠⁠ to find guests for your podcast or become a guest on other people's podcasts (affiliate link)

🔗 Connect with Lidia:

⁠⁠⁠⁠YouTube⁠⁠⁠⁠

⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠


#coachingbusiness #businesscoaching #podmatch




Show more...
1 month ago
43 minutes 42 seconds

Coach-to-Coach Central: Raw and Honest Conversatons About Building Coaching Biz
Good Girls Don't Change the World. An Honest Conversation About AI, Content, and Building Businesses

Heather launched TWO businesses simultaneously in 2025—one helping small businesses design their exit strategy, and another building an ethical AI community. In this raw conversation, we dive into the realities of using AI as a solopreneur: the hallucinations, the 30-minute time-wasters, and the strategic places where it actually helps versus where manual processes win. This isn't "AI will solve everything" hype—it's an honest look at what works, what wastes time, and why competitor research still beats ChatGPT summaries.But we go beyond tools. We explore why controversial LinkedIn posts get you clients (not canceled), why vanilla content kills your business, and why being a "good girl" won't change the world. If you're tired of boring business advice, hesitant to share real opinions, or wondering what to automate versus do manually—this conversation will challenge you. We get vulnerable about the entrepreneurship bug, the freedom and chaos of solopreneurship, and why women in business need to break more rules, not follow them.🔗 Connect with Heather:

Humans in the Loop Newsletter


🚀 Join Coaches Action Zone (A-Zone) - a community where coaches stop learning and start earning, one client at a time


⏱️ TIMECODES:00:00 Episode Trailer01:32 Lidia& Heather Connection via London Business School03:42 Heather's Two New Businesses 06:23 Why Did Heather Decide to Start Two Businesses All At Once12:41 How AI Can Help Solopreneurs Build Businesses (Responsibly)18:25 AI Hallusinate and Lies (BEWARE)21:08 Where Heather Uses AI: Content, Workflows & Custom GPTs24:03 Why AI Research Can't Replace Manual Analysis28:48 Automated Outreach Is Killing LinkedIn (Please Stop)32:33 How to Spot AI-Generated Content a Mile Away34:17 Controversial Opinions Get You Clients: The LinkedIn Strategy That Works38:10 "Name One Good Girl Who Changed the World"40:00 Why Women Need to Break More Rules in Business


___________________________


📮 Subscribe to the '⁠⁠⁠Thriving Coach Sunday⁠⁠⁠' newsletter for practical tips on how to build a sustainable coaching business

🎙️ ⁠⁠⁠Join Podmatch⁠⁠⁠ to find guests for your podcast or become a guest on other people's podcasts (affiliate link)

🔗 Connect with Lidia:

⁠⁠⁠YouTube⁠⁠⁠

⁠⁠⁠LinkedIn⁠⁠⁠


#coachingbusiness #businesscoaching #podmatch


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1 month ago
42 minutes 40 seconds

Coach-to-Coach Central: Raw and Honest Conversatons About Building Coaching Biz
From Radio Host to Podcast Coach: How to Build Your Business with Podcasting

Ready to leverage podcasting for your coaching business? In this episode, Vince Quinn, co-founder and creative director of SBX Productions, shares his journey from corporate radio to building a thriving business—and reveals why podcasts are THE ultimate marketing tool for coaches and consultants. Forget chasing downloads and sponsors. Vince breaks down how to use your podcast strategically to attract high-ticket clients, build authority, and simplify your entire content marketing system. If you've been overthinking whether to start a podcast or how to make yours work harder for your business, this conversation is packed with actionable insights you can implement immediately.

🔗 Connect with Vince

LinkedIn

Website


🚀 Join Coaches Action Zone - a community where coaches stop learning and start earning, one client at a time


⏱️ TIMECODES:

00:00 The Intro

00:57 Welcome and Vince's Background in Podcasting

02:51 The Transition from Corporate Radio to Own Biz

05:41 Mastering the Numbers: From Allergy to Expertise

12:23 Podcasting as a Trigger To Become Good At Marketing

17:10 Networking Strategies That Actually Work

23:02 Why Podcasting is THE Tool for Coaches, Consultants, and Other Solopreneurs

29:30 Content Creators vs. Business Owners: Different Metrics

31:44 From Good to Great: Making Topics EVEN More Specific

35:14 Creating a Powerful Podcast Trailer (Step-by-Step Formula)

44:13 Finding Endless Content Ideas for Your Podcast

48:25 Becoming a Confident Host: Tips to Build Authority

51:05 Call-to-Action Strategy: Vince's Feedback on the Show


___________________________


📮 Subscribe to the '⁠⁠Thriving Coach Sunday⁠⁠' newsletter for practical tips on how to build a sustainable coaching business

🎙️ ⁠⁠Join Podmatch⁠⁠ to find guests for your podcast or become a guest on other people's podcasts (affiliate link)

🔗 Connect with Lidia:

⁠⁠YouTube⁠⁠

⁠⁠LinkedIn⁠⁠


#coachingbusiness #businesscoaching #podmatch

Show more...
2 months ago
54 minutes 59 seconds

Coach-to-Coach Central: Raw and Honest Conversatons About Building Coaching Biz
Paid Community Secrets Nobody Told Me. REVEALED!

Tired of selling hours? Build a paid community. In this episode, community-builder, Carol Tice (ex-owner of a 1,500-member paid community she later sold) shares her secrets on launching and growing a profitable, low-burnout community—from pre-marketing and audience surveys to hitting critical mass, setting pricing, and choosing the right platform.If you’ve been debating a community for your coaching or solopreneur business, this episode is for you.🔗 Connect with Carol / Join Community Growth Academy (affiliate link)


🚀 Join Coaches Action Zone - a community where coaches stop learning and start earning, one client at a time


⏱️ TIMECODES:00:00 The Intro02:59 From Layoff to 1,500 Member Paid Community Launch06:36 Getting Ready to Sell My Community08:56 New Niche, Same Playbook: Community Growth Academy - CGA10:44 Why Community is a Great Model13:30 How Do You Get People to Join Your Community17:13 Critical Mass Problem / Audience Building Jetpack22:04 Anti-Burnout Stack: Moderators, Guest Speakers, Accountability Buddies, and Don't Answer Strategy!27:28 The Real First Question when You Decide to Start a Paid Community31:07 Know Who You Serve and Give Them What They Want35:59 What About a Free Community37:44 Trust Recession Reality and Solution39:02 Community Platforms and Why Skool42:32 The Number One Mistake to Avoid44:23 The Number One Thing You Should Do if You Want to Build and Grow a Paid Community46:30 How to Find Carol Online

___________________________


📮 Subscribe to the '⁠Thriving Coach Sunday⁠' newsletter for practical tips on how to build a sustainable coaching business

🎙️ ⁠Join Podmatch⁠ to find guests for your podcast or become a guest on other people's podcasts (affiliate link)

🔗 Connect with Lidia:

⁠YouTube⁠

⁠LinkedIn⁠


#coachingbusiness #businesscoaching #podmatch

Show more...
2 months ago
47 minutes 31 seconds

Coach-to-Coach Central: Raw and Honest Conversatons About Building Coaching Biz
The Real Reason 80% Coaches Quit by Year 3 (or Earlier)

Coaches don't quit because they are bad at coaching. So why do so many talented coaches quit?

In this episode of C2C – Coach to Coach Central, I sit down with Tim Brownson (The Fully Booked Coach) for a brutally honest conversation about the realities of building a coaching business. If you’ve ever wondered why the majority of coaches quit before year 3, this episode is your wake-up call. Coaching isn’t the problem — business is.

🔗 Connect with Tim Brownson

The Fully Booked Coach


⏱️ TIMECODES:

0:00 Episode trailer

1:07 Meet Tim Brownson (20 years coaching)

3:10 From corporate stress to coaching

4:31 The $20K certification trap

6:20 Blogging & SEO then vs now

7:40 The number one reason coaches stay broke

11:09 Coaching isn’t the problem—business is

12:50 The real stats (survivorship bias)

20:06 Why many coaches won’t hire a coach

26:05 The trust crisis: scams & red flags

41:09 AI as a non-negotiable for coaches

50:01 Will AI replace coaches? How to survive

___________________________


📮 Subscribe to the 'Thriving Coach Sunday' newsletter for practical tips on how to build a sustainable coaching business

🎙️ Join Podmatch to find guests for your podcast or become a guest on other people's podcasts (affiliate link)

🔗 Connect with Lidia:

YouTube

LinkedIn


#coachingbusiness #businesscoaching #podmatch

Show more...
2 months ago
55 minutes 11 seconds

Coach-to-Coach Central: Raw and Honest Conversatons About Building Coaching Biz
From a Retail Manager to a Coach for the Elite with Michael Serwa

"Is getting clients and building a coaching business seem hard? Good! Because it is hard". In this episode of Coach-to-Coach Central, I had a raw and honest conversation about building a coaching business with Michael Serwa. Michael Serwa coaches the elite using his signature no-bullshit approach. Since 2011, he has built the most successful personal coaching practice in the UK.He is the author of From Good to Amazing and has been featured in numerous media outlets, including GQ, The Guardian, The Telegraph, The Times, BBC, and Sky.🔗 Connect with Michael Serwa


🔥 Clear, actionable, and stress-free path to paying clients:

⁠The 30-Day Client Boost. The Ultimate T.R.U.S.T. Method Blueprint for Coaches Who Are Done Waiting⁠


📮 Subscribe to the ⁠'Thriving Coach Sunday' newsletter⁠ for practical tips on how to build a sustainable coaching business.


🎙️ Want to be a guest on C2C Central: Raw & Real Coaching Business Confessions?

✉️ Send Lidia Axe a ⁠message on PodMatch⁠

Join Podmatch to find guests for your podcast or become a guest on other people's podcasts ⁠(affiliate link)⁠


🔗 Connect with Lidia:

⁠YouTube⁠

⁠LinkedIn

Show more...
4 months ago
1 hour 1 minute 34 seconds

Coach-to-Coach Central: Raw and Honest Conversatons About Building Coaching Biz
Cold vs Warm Outreach: The Ultimate Showdown for Success!

Welcome to another episode of #C2CCentral: Honest coach-to-coach conversation about building a coaching business.Today, Lidia speaks with Jeremy Basset, CEO & Founder of SuperBenji–an AI service that can help you get warm leads.


🔗 Check SuperBenji


🔥 Clear, actionable, and stress-free path to paying clients:

⁠The 30-Day Client Boost. The Ultimate T.R.U.S.T. Method Blueprint for Coaches Who Are Done Waiting⁠


📮 Subscribe to the ⁠'Thriving Coach Sunday' newsletter⁠ for practical tips on how to build a sustainable coaching business.


🎙️ Want to be a guest on C2C Central: Raw & Real Coaching Business Confessions?

✉️ Send Lidia Axe a ⁠message on PodMatch⁠

Join Podmatch to find guests for your podcast or become a guest on other people's podcasts ⁠(affiliate link)⁠


🔗 Connect with Lidia:

⁠YouTube⁠

⁠LinkedIn

Show more...
4 months ago
43 minutes 27 seconds

Coach-to-Coach Central: Raw and Honest Conversatons About Building Coaching Biz
The Surprising Truth Behind Growing Your Podcast from The Podfather

🎉 Welcome to another episode of #C2CCentral: Honest coach-to-coach conversation about building a coaching business.Today, Lidia speaks with Roy Coughlan.


🔗 Connect with Roy Online


📮 Subscribe to the 'Thriving Coach Sunday' newsletter for practical tips on how to build a sustainable coaching business


🎙️ Want to be a guest on C2C Central: Raw & Real Coaching Business Conversations? Send Lidia a message on PodMatch.Join Podmatch to find guests for your podcast or become a guest on other people's podcasts (affiliate link)⁠


Connect with Lidia:

YouTube

LinkedIn


#coachingbusiness #businesscoaching #podmatch

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4 months ago
48 minutes 36 seconds

Coach-to-Coach Central: Raw and Honest Conversatons About Building Coaching Biz
How Coaches REALLY Get Clients: Honest Truths & Real Strategies with Jordan Tait

Struggling to grow your coaching business despite constant hustle? In this episode of Coach to Coach Central, Jordan Tait reveals the honest truth about building a profitable coaching practice—without spammy tactics or fake promises.

Jordan shares his personal journey from struggling coach to thriving professional, emphasizing the power of authentic conversations, real-world networking, and mastering one key platform.


🔗 Connect with Jordan:

LinkedIn

Website


🔥 Clear, actionable, and stress-free path to paying clients:

The 30-Day Client Boost. The Ultimate T.R.U.S.T. Method Blueprint for Coaches Who Are Done Waiting


📮 Subscribe to the 'Thriving Coach Sunday' newsletter for practical tips on how to build a sustainable coaching business.


🎙️ Want to be a guest on C2C Central: Raw & Real Coaching Business Confessions?

✉️ Send Lidia Axe a message on PodMatch

Join Podmatch to find guests for your podcast or become a guest on other people's podcasts (affiliate link)


🔗 Connect with Lidia:

YouTube

LinkedIn

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8 months ago
41 minutes 16 seconds

Coach-to-Coach Central: Raw and Honest Conversatons About Building Coaching Biz
Ditch Social Media: How I Built Wealth with Partnerships with Robin Waite

Welcome to another episode of C2C Central: Honest coach-to-coach conversation about building a coaching business. Today, Lidia speaks with Robin Waite, the Fearless Business Coach.


📖 Get a FREE COPY of Robin's book - Take Your Shot


🔗 Connect with Robin on ⁠LinkedIn⁠


🔥 Clear, actionable, and stress-free path to paying clients:

⁠The 30-Day Client Boost. The Ultimate T.R.U.S.T. Method Blueprint for Coaches Who Are Done Waiting⁠


📮 Subscribe to the ⁠'Thriving Coach Sunday' newsletter⁠ for practical tips on how to build a sustainable coaching business


🎙️ Want to be a guest on C2C Central: Raw & Real Coaching Business Confessions?

✉️ Send Lidia Axe (Chmel) a ⁠message on PodMatch⁠

Join Podmatch to find guests for your podcast or become a guest on other people's podcasts ⁠(affiliate link)⁠


🔗 Connect with Lidia:

⁠YouTube⁠

⁠LinkedIn

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9 months ago
54 minutes 25 seconds

Coach-to-Coach Central: Raw and Honest Conversatons About Building Coaching Biz
Business Coaches Share Their Most Powerful Success Secrets With Limor Bergman Gross!

🎉 Welcome to another episode of C2CCentral: Honest coach-to-coach conversation about building a coaching business.

Today, Lidia speaks with Limor Bergman Gross, who helps women in engineering progress to leadership roles through structured career coaching. In this transparent conversation, Limor shares her journey from corporate to coaching, including how she leveraged her consulting experience as a stepping stone. She offers valuable insights about niching down and finding your authentic path in the coaching industry.

🔗 Connect with Limor:

⁠LinkedIn⁠


🔥 Clear, actionable, and stress-free path to paying clients:

⁠The 30-Day Client Boost. The Ultimate T.R.U.S.T. Method Blueprint for Coaches Who Are Done Waiting⁠


📮 Subscribe to the ⁠'Thriving Coach Sunday' newsletter⁠ for practical tips on how to build a sustainable coaching business


🎙️ Want to be a guest on C2C Central: Raw & Real Coaching Business Confessions?

✉️ Send Lidia Chmel (Axe) a ⁠message on PodMatch⁠

Join Podmatch to find guests for your podcast or become a guest on other people's podcasts ⁠(affiliate link)⁠


🔗 Connect with Lidia:

⁠YouTube⁠

⁠LinkedIn

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11 months ago
43 minutes 9 seconds

Coach-to-Coach Central: Raw and Honest Conversatons About Building Coaching Biz
The Surprising Truth About Attracting Clients Nobody Tells You With Scott Maderer!

🎉 Welcome to our new C2CCentral: Honest coach-to-coach conversation about building a coaching business. Lidia speaks to coaches at different stages of their careers, and they share transparently about working strategies to grow financially sustainable businesses and challenges on their journey.


Lidia's guest today is Scott Maderer - a stewardship coach, who can help you with time, treasure, and talent.

🔗 Connect with Scott

Website


🔥 Clear, actionable, and stress-free path to paying clients:

⁠The 30-Day Client Boost. The Ultimate T.R.U.S.T. Method Blueprint for Coaches Who Are Done Waiting⁠


📮 Subscribe to the ⁠'Thriving Coach Sunday' newsletter⁠ for practical tips on how to build a sustainable coaching business


🎙️ Want to be a guest on C2C Central: Raw & Real Coaching Business Confessions?

✉️ Send Lidia Chmel (Axe) a ⁠message on PodMatch⁠

Join Podmatch to find guests for your podcast or become a guest on other people's podcasts ⁠(affiliate link)⁠


🔗 Connect with Lidia:

⁠YouTube⁠

⁠LinkedIn

Show more...
11 months ago
50 minutes 50 seconds

Coach-to-Coach Central: Raw and Honest Conversatons About Building Coaching Biz
COACHING CAREER Growth Secrets Only the Experts Know with Harsh Budholiya!

Dive into the world of professional coaching with this insightful interview. Learn how to identify clients, balance coaching with your job, and overcome career challenges. Our guest shares valuable experiences, common pitfalls, and strategies for success. Whether you're an aspiring or established coach, discover practical tips for building a thriving coaching practice and managing personal growth.

Today, Lidia's guest is Harsh Budholiya, who helps tech professionals create thriving lives and careers.

🔗 Connect with Harsh:

LinkedIn


🔥 Clear, actionable, and stress-free path to paying clients:

⁠The 30-Day Client Boost. The Ultimate T.R.U.S.T. Method Blueprint for Coaches Who Are Done Waiting⁠


📮 Subscribe to the ⁠'Thriving Coach Sunday' newsletter⁠ for practical tips on how to build a sustainable coaching business


🎙️ Want to be a guest on C2C Central: Raw & Real Coaching Business Confessions?

✉️ Send Lidia Chmel (Axe) a ⁠message on PodMatch⁠

Join Podmatch to find guests for your podcast or become a guest on other people's podcasts ⁠(affiliate link)⁠


🔗 Connect with Lidia:

⁠YouTube⁠

⁠LinkedIn


Show more...
12 months ago
54 minutes 23 seconds

Coach-to-Coach Central: Raw and Honest Conversatons About Building Coaching Biz
Join Lidia Axe, former PwC Director turned Business Growth Warrior, for unfiltered conversations about building a thriving coaching, consulting business. With 13+ years of corporate experience and an Executive MBA from London Business School, Lidia brings you honest discussions with coaches at every stage of their journey. No sugar-coating, just real stories and actionable strategies on getting clients, pricing your services, and building your business while employed. Whether you're starting out or scaling up, C2C Central delivers the practical insights you need. Learn more: getitdonecoaching.com