Coca Cola - Secret Formula to Empire - Liquid Capitalism

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/57/91/5f/57915fa1-05a4-bb09-fbd1-2d6ae19e5d5b/mza_16225507408064117201.jpg/600x600bb.jpg

Coca Cola - Secret Formula to Empire

Inception Point Ai

4 episodes

3 days ago

This series explores the extraordinary story of Coca-Cola, from its 1886 origins as a cocaine-laced headache remedy invented by a morphine-addicted Confederate veteran to its rise as the world's most recognized brand. Discover how brilliant marketing transformed sugar water into a cultural icon, how the New Coke disaster paradoxically strengthened the brand, and how the Cola Wars shaped modern advertising. But success came with costs: obesity epidemics, environmental destruction through plastic pollution, water depletion controversies, and allegations of violence against workers. Host Max Maples delivers a balanced, entertaining examination of innovation, genius, and the uncomfortable consequences of building a global empire.
Click here to browse handpicked Amazon finds inspired by this podcast series!https://amzn.to/42YoQGI

History

RSS

All content for Coca Cola - Secret Formula to Empire is the property of Inception Point Ai and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

History

https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/43b2a02419b8092722c9402e2d73762f.jpg

Coca Cola - Secret Formula to Empire - Liquid Capitalism - Coca-Cola and American Culture

Coca Cola - Secret Formula to Empire

43 minutes

2 months ago

Coca Cola - Secret Formula to Empire - Liquid Capitalism - Coca-Cola and American Culture

Episode Two explores how Coca-Cola transformed from a product into a cultural phenomenon through revolutionary marketing strategies. Discover how the company helped create the modern image of Santa Claus, pioneered emotional advertising with campaigns like "I'd Like to Buy the World a Coke," and became synonymous with American identity itself. The episode dives deep into the intense Cola Wars with Pepsi, examining the Pepsi Challenge that terrified Coca-Cola executives. Learn the full story of the 1985 New Coke disaster, the furious public backlash, and the triumphant recovery that paradoxically strengthened the brand. Finally, explore Coca-Cola's complex role as both global cultural bridge and symbol of American imperialism worldwide.
Click here to browse handpicked Amazon finds inspired by this podcast series!
https://amzn.to/42YoQGI

This content was created in partnership and with the help of Artificial Intelligence AI