Episode Three confronts the dark side of Coca-Cola's global empire. Examine the health crisis: 39 grams of sugar per can, links to obesity and diabetes epidemics, and the company's controversial funding of research downplaying sugar's role. Investigate environmental devastation as the world's largest plastic polluter and allegations of water depletion in communities worldwide. Explore disturbing accusations of violence against union workers at Colombian bottling plants and labor abuses throughout supply chains. Discover how Coca-Cola wields enormous political power through lobbying to fight regulations and influence public policy. Finally, wrestle with difficult questions about corporate responsibility and whether a company built on sugar and consumption can genuinely change.
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Episode Two explores how Coca-Cola transformed from a product into a cultural phenomenon through revolutionary marketing strategies. Discover how the company helped create the modern image of Santa Claus, pioneered emotional advertising with campaigns like "I'd Like to Buy the World a Coke," and became synonymous with American identity itself. The episode dives deep into the intense Cola Wars with Pepsi, examining the Pepsi Challenge that terrified Coca-Cola executives. Learn the full story of the 1985 New Coke disaster, the furious public backlash, and the triumphant recovery that paradoxically strengthened the brand. Finally, explore Coca-Cola's complex role as both global cultural bridge and symbol of American imperialism worldwide.
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Episode One traces Coca-Cola's remarkable origin story from 1886 to global domination. Meet John Pemberton, a morphine-addicted Confederate veteran who created a cocaine-laced headache remedy in his Atlanta backyard, selling just nine drinks on the first day. Discover how ruthless businessman Asa Candler acquired the formula for $2,300 and built a national brand through revolutionary marketing tactics. Learn why Candler's $1 bottling rights deal became the costliest mistake in business history. Follow Robert Woodruff's visionary global expansion and how World War II unexpectedly made Coca-Cola a worldwide phenomenon. Finally, uncover the truth behind the secret formula locked in an Atlanta vault and why the mystery matters more than the recipe.
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This content was created in partnership and with the help of Artificial Intelligence AI