This series explores the extraordinary story of Coca-Cola, from its 1886 origins as a cocaine-laced headache remedy invented by a morphine-addicted Confederate veteran to its rise as the world's most recognized brand. Discover how brilliant marketing transformed sugar water into a cultural icon, how the New Coke disaster paradoxically strengthened the brand, and how the Cola Wars shaped modern advertising. But success came with costs: obesity epidemics, environmental destruction through plastic pollution, water depletion controversies, and allegations of violence against workers. Host Max Maples delivers a balanced, entertaining examination of innovation, genius, and the uncomfortable consequences of building a global empire.
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