Generation Now was founded by DJ Drama, DJ Cannon & Lake in Atlanta, Georgia. Their name was first mentioned in a mixtape in 2004 which latter turned into a label Their mission? To empower and incubate the next generation of talents. And some of the artists they developed - Lil Uzi Vert and Jack Harlow just to name a few.
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Thanksgiving wouldn't be complete without talking to Mr Thanksgiving so we're joined by Grammy award winning DJ Drama as we go through his life, from his roots in Philly to moving to college in Atlanta. Already making mixtapes in Philly, Drama talks about meeting Cannon, starting his Gangsta Grillz series, how impactful Trap or Die was, also partnering with Lil Wayne and Pharrell Williams. Drama also talks about the impact of the Feds raid, Labels changing strategies, establishing Generation Now, discovering new talent like Lil Uzi Vert and Jack Harlow and how 2021's Call Me If You Get Lost might make the top 3 Gangsta Grillz ever. Enjoy y'all.
Timestamps:
00:00 How Wayno got cool w/ DJ Drama
3:10 Importance of Drama
4:17 Growing up in Philly + Bahamadia & Questlove
11:12 DJing in High School + Picking his name
13:44 Wanting to leave Philly + Moving to Atlanta
16:59 Meeting Cannon + Atlanta’s importance
23:06 Making this a career + early Mixtapes
28:00 Choosing Gangsta Grillz + Exclusive Tapes
34:01 Meeting TI + “King of the South”
39:00 Jeezy - Trap or Die
46:40 Lil Wayne - Dedication + People forget about Lil Wayne
55:35 Raided by the Feds & RIAA + Changing strategy
1:02:40 Friction with Cannon + Talking ish
1:06:40 Pharrell Williams - In My Mind
1:11:16 Generation Now + Discovering Lil Uzi Vert
1:18:27 Discovering Jack Harlow
1:21:59 Tyler, The Creator - Call Me If You Get Lost + Grammy
1:29:00 Documentary on DJ Drama soon?
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Don Cannon talks about moving to Atlanta and meeting DJ Drama for the first time
Talking to the very best - music, art, culture.
Tune in and relax
DJ Cannon comes by the crib to tell us all about living in Philly, moving to Atlanta, teaming up with DJ Drama, his first single with Jay-Z, getting raided by the Feds & signing Lil Uzi Vert & Jack Harlow.
He's a legend - enjoy the episode.
Timestamps:
00:00 Intro
1:07 Growing up in Philly + Catching Music bug
7:14 Developing DJ skills as a kid
11:14 Mom's support + Keeping out of the streets
17:25 The South really is friendlier
20:22 Moving to Atlanta + Meeting DJ Drama
26:20 Aphilliates + Don Cannon's real name
27:33 Mixtapes + DJ Clue's influence
31:01 NYers dress up to not have a good time
34:17 Rise of Atlanta, Jeezy + Working with Jay-Z
47:15 Cannon's equipment & gear
47:57 The Feds raiding, Being Greedy + RIAA understanding
55:38 Falling out with DJ Drama + Subs against each other
59:12 Generation Now, Young artists + Meeting unsigned Drake
1:10:10 Signing Lil Uzi Vert + Learning Music Business
1:16:59 Cannon didn't like Jack Harlow initially
1:22:26 Business with friends + Creative Hub
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