Retail media is booming — but maturity isn’t evenly distributed. Lachlan joins Commerce Media Matters to cut through the hype and grey areas: misaligned incentives, messy data expectations, the “too many screens” problem, offsite extensions, and why we need better briefs, not more buzzwords. From IAB council work to hands-on network builds, he shares a pragmatic view on how retailers, brands, media agencies and tech partners can make retail and commerce media actually work together. What you’...
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Retail media is booming — but maturity isn’t evenly distributed. Lachlan joins Commerce Media Matters to cut through the hype and grey areas: misaligned incentives, messy data expectations, the “too many screens” problem, offsite extensions, and why we need better briefs, not more buzzwords. From IAB council work to hands-on network builds, he shares a pragmatic view on how retailers, brands, media agencies and tech partners can make retail and commerce media actually work together. What you’...
The Amplify Effect: Retail Media the David Jones Way with Melissa Polglase
Commerce Media Matters
38 minutes
6 months ago
The Amplify Effect: Retail Media the David Jones Way with Melissa Polglase
How does a 187-year-old department store turn heritage, customer loyalty, and in-store experiences into a futureproof retail media business? In this episode of Commerce Media Matters, Nick and Paul are joined by Melissa Polglase, Head of Category Marketing and Retail Media at David Jones Amplify, who’s helping lead that very transformation. With brick-and-mortar no longer the sole destination for consumers to engage with brands or make purchases, retailers need to adapt and build omnich...
Commerce Media Matters
Retail media is booming — but maturity isn’t evenly distributed. Lachlan joins Commerce Media Matters to cut through the hype and grey areas: misaligned incentives, messy data expectations, the “too many screens” problem, offsite extensions, and why we need better briefs, not more buzzwords. From IAB council work to hands-on network builds, he shares a pragmatic view on how retailers, brands, media agencies and tech partners can make retail and commerce media actually work together. What you’...
