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Commerce Media Matters

Vudoo

20 episodes

3 weeks ago

Retail media is booming — but maturity isn’t evenly distributed. Lachlan joins Commerce Media Matters to cut through the hype and grey areas: misaligned incentives, messy data expectations, the “too many screens” problem, offsite extensions, and why we need better briefs, not more buzzwords. From IAB council work to hands-on network builds, he shares a pragmatic view on how retailers, brands, media agencies and tech partners can make retail and commerce media actually work together. What you’...

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Retail media is booming — but maturity isn’t evenly distributed. Lachlan joins Commerce Media Matters to cut through the hype and grey areas: misaligned incentives, messy data expectations, the “too many screens” problem, offsite extensions, and why we need better briefs, not more buzzwords. From IAB council work to hands-on network builds, he shares a pragmatic view on how retailers, brands, media agencies and tech partners can make retail and commerce media actually work together. What you’...

Show more...

Episodes (20/20)

Commerce Media Matters

Beyond the Aisle of Retail Media with Lachlan Brahe

Retail media is booming — but maturity isn’t evenly distributed. Lachlan joins Commerce Media Matters to cut through the hype and grey areas: misaligned incentives, messy data expectations, the “too many screens” problem, offsite extensions, and why we need better briefs, not more buzzwords. From IAB council work to hands-on network builds, he shares a pragmatic view on how retailers, brands, media agencies and tech partners can make retail and commerce media actually work together. What you’...

4 weeks ago

49 minutes

Commerce Media Matters

Clicks, Carts, and Connected Commerce with Kelly Wearmouth

In this episode of Commerce Media Matters, Nick and Paul sit down with Kelly Wearmouth, a leader in the world of adtech and retail media. Her career has taken her from working with global brands like Unilever and Microsoft to helping shape Amazon’s advertising business. Now, as Managing Director at Mars United Commerce, she’s driving connected commerce and helping brands rethink how they reach consumers. Kelly shares her journey through adtech, insights on the evolving commerce media landscap...

1 month ago

34 minutes

Commerce Media Matters

AI: The New Face of Commerce with Mind The Model Podcast

Recorded live at SXSW Sydney, this special crossover between Commerce Media Matters and Mind the Model podcast brings together Paul Blackburn, Nathan Guerra, and Emily Crone for a conversation about the collision of AI, commerce, and creativity. From agentic shopping and retail media’s next evolution to copyright, deepfakes, and data power plays, the trio unpack how AI is reshaping the way we buy, sell, and tell stories. It’s equal parts thought-provoking, entertaining, and a little bit alarm...

2 months ago

38 minutes

Commerce Media Matters

Why Brands Still Don’t Get Retail Media with Colin Lewis

Nick Morgan and Paul Blackburn welcome strategist, writer, and retail-media advisor Colin Lewis for a rapid-fire tour through creativity in retail media, why “conversion everywhere” should be your mantra, and how AI & LLMs are reshaping search and shoppability. Drawing on decades of experience in strategy, teaching, and marketing leadership, Colin makes the case that innovation is everywhere—and that retail media is its own channel with its own language. What you’ll learn from this episod...

2 months ago

51 minutes

Commerce Media Matters

How to Master Retail Media with Kiri Masters

Commerce Media Matters hosts Nick Morgan and Paul Blackburn welcome Kiri Masters onto the podcast to chat about all things retail media – or is it commerce media these days? That topic is the underlying debate of this episode, as IAB recently consolidated the definition and categorisation of commerce media. As a retail media pioneer, and fellow podcaster with her Retail Media Breakfast Club show, Kiri offers her expert insight into this new framework and challenges some preconceptions. These ...

3 months ago

47 minutes

Commerce Media Matters

Commerce Media 2025: Halftime Highlights

Our Commerce Media Matters hosts, Nick Morgan and Paul Blackburn, take a look back on the biggest commerce media moments of 2025 so far. With Paul moving from publisher world to startup life at Vudoo, he brings insights from both sides of the industry. Nick puts him in the hot seat to unpack what went down on the Croisette during Cannes Lions – from standout creative moments to commerce media’s growing influence on the global stage. They discuss the year’s big picture trends, laying out...

4 months ago

41 minutes

Commerce Media Matters

A WARC Through the Megatrends of Media and Advertising with Alex Brownsell

Alex Brownsell, Head of Content at WARC Media & Digital Commerce, enters the Commerce Media Matters booth to unpack the trends he’s observed and the industry directions he’s forecasted. From the rise of “commerce everywhere” to the ongoing frustrations around measurement and standardisation, one hot topic keeps showing up: the never-ending debate between brand and performance. Has the line finally blurred for good? As these trends play out, Alex believes that the industry still needs to s...

5 months ago

33 minutes

Commerce Media Matters

The Amplify Effect: Retail Media the David Jones Way with Melissa Polglase

How does a 187-year-old department store turn heritage, customer loyalty, and in-store experiences into a futureproof retail media business? In this episode of Commerce Media Matters, Nick and Paul are joined by Melissa Polglase, Head of Category Marketing and Retail Media at David Jones Amplify, who’s helping lead that very transformation. With brick-and-mortar no longer the sole destination for consumers to engage with brands or make purchases, retailers need to adapt and build omnich...

6 months ago

38 minutes

Commerce Media Matters

Man or Machine? Advanced AI: Authentically Intelligent with John Blackburn AO

We’re taking a brief detour from our regular commerce media track to tackle the topic du jour: AI. In this episode, we’re joined by John Blackburn AO—one of the leading voices in national security. As a strategic advisor to the AI CoLab Alliance in Canberra, John brings sharp insight into one of the most pressing and widely debated technologies of our time: AI. He explores the evolving relationship between humans and AI, a technology that’s rapidly transforming how we interact, communicate, a...

7 months ago

45 minutes

Commerce Media Matters

The Radio Renaissance of Commerce Media with Grant Johnstone

Grant Johnstone, Chief Marketing Officer at ACE Radio, enters the Commerce Media Matters booth to reflect on nearly four decades of being on the air. Contrary to popular belief, video has not killed the radio star. In fact, Grant argues audio is stronger than ever and has proven itself to be a powerful platform in the commerce media world. He explains that the format has evolved from “spots and dots” to a sophisticated medium that can influence buyer behaviour right up to the chec...

7 months ago

32 minutes

Commerce Media Matters

State of Digital Media: Trust, Truth and What Comes Next with Gai Le Roy

What happens when consumer expectations outpace industry change? When AI grows faster than regulation can keep up? When retail media becomes commerce media… and no one can agree on the label? In this episode, we sit down with Gai Le Roy, CEO of IAB Australia and one of the most trusted voices in the industry, to make sense of it all. From the early days of pop-up ads to the complexities of data ethics, Gai’s seen it all—and she’s not afraid to call out the contradictions, confusion, and oppor...

8 months ago

34 minutes

Commerce Media Matters

The Retail Media Playbook: What You Need to Know with Jason Wescott

In this episode, we’re joined by Jason Wescott, Global Head of Commerce Solutions at GroupM Nexus and Chair of the IAB Europe Retail Media Committee. With over 20 years of experience in media, e-commerce, and retail media, Jason has helped craft the industry's playbook—practically putting the final stamp of approval on its evolution. We dive into the fast-changing world of commerce media, where retail and advertising are becoming one and the same. Jason shares insights from the UK and Europea...

9 months ago

30 minutes

Commerce Media Matters

The Oracle’s Take on Commerce Media with Matt Prohaska

In this episode of Commerce Media Matters, we sit down with Matt Prohaska—Founder, CEO, and Principal at Prohaska Consulting, and a veritable oracle of data monetisation and programmatic advertising. With 32 years of experience and a portfolio featuring giants like Walmart, United Airlines, and The Gap, Matt dives headfirst into the complexities of commerce media, offering sharp insights and bold predictions. From the pitfalls of last-click attribution to the untapped potential of ident...

10 months ago

43 minutes

Commerce Media Matters

Commerce Media: What’s In-Store for 2025?

Ok, 2025 is here—now what? From AI-powered commerce to the meteoric rise of retail media 2.0, Nick and Paul explore the hottest trends, bold predictions, and groundbreaking innovations that are redefining how we shop, engage, and connect. 2025 is set to be a game-changing year for the industry, and this episode will challenge conventional thinking to bring fresh perspectives on what e-commerce and media could—and should—look like. In this episode, we predict that: AI Will Steal the Show: Fr...

11 months ago

42 minutes

Commerce Media Matters

Commerce Media 2024: The Good, the Bad, and the Bold.

What was 2024 like in the world of Commerce Media? It’s the grand finale of 2024! Join Nick Morgan and Paul Blackburn as they dive into a special year-end wrap-up of Commerce Media Matters. Take a trip down memory lane as they revisit their favorite conversations and unpack the biggest hits, misses, and game-changing moments that defined the year. From transformative trends to standout innovations, discover how 2024 reshaped the commerce media landscape—and what it means for the future. In ...

1 year ago

38 minutes

Commerce Media Matters

Under the Influence: Creators, Community, and the New Age of Social Commerce with Lance Eerhard

In this episode of Commerce Media Matters, we’re joined by the brilliant Lance Eerhard, CEO of BuyersCircle—a game-changing social eCommerce platform created by former Alibaba execs to empower e-Tailers and suppliers to connect with their social communities. With 30,000 sellers, 950,000 active shoppers, and a career that’s seen him in top roles at WooliesX, Dan Murphy's, and CUB, Lance knows a thing or two about transforming online retail and tapping into the power of the creator economy.. So...

1 year ago

36 minutes

Commerce Media Matters

The Kingmaker of Content: How Stories Drive Sales with Nick Smith

In this episode of Commerce Media Matters, hosts Nick Morgan and Paul Blackburn sit down with the one and only Nick Smith, Managing Director of Medium Rare Content Agency, to crack open the secrets behind the explosive growth of retail media. Nick’s portfolio is packed with some of Australia’s biggest brands—Coles, David Jones, Qantas, and more. But it’s not just about big names; it’s about big ideas. Nick reveals how Medium Rare has mastered the art of transforming retail objectives into irr...

1 year ago

25 minutes

Commerce Media Matters

The Retail Media Evolution: Innovation, Creativity, and Data Unpacked with Joshua Lowcock

In this electrifying episode, we chat with Joshua Lowcock, President of Media at Quad, an American marketing services company that helps brands make direct consumer connections across household, in-store and online with a range of marketing and media solutions. Joshua shares Quad's dynamic approach to putting clients first and driving business results through innovation and emerging tech, including their latest game-changer, In-store Connect. In this episode you'll hear: How Quad’s In-store C...

1 year ago

29 minutes

Commerce Media Matters

Commerce Media: What the Hell Is It?

In the debut episode of Commerce Media Matters, hosts Paul Blackburn and Nick Morgan unravel the transformative power of commerce media in retail. Discover how commerce media can combat fragmentation in marketing and drive both brand and transactional results through innovative content and first-party data.In this episode, you’ll discover:The concept of commerce media and its role in the retail industry.Key differences between commerce media, retail media, and shoppable content.The rise of re...

1 year ago

31 minutes

Commerce Media Matters

Commerce Media Matters Trailer

Welcome to Commerce Media Matters – an all-new original show where Nick Morgan (CEO at Vudoo) and Paul Blackburn (Director of Commercial Data & eCommerce) take you on an insider’s journey through the dynamic world of commerce media, sharing the latest trends, perspectives, and insights to help you create marketing content and media that truly matters!About the hosts: Nick Morgan: Nick is an entrepreneur with over 20 years of experience in digital marketing and eCommerce. He founded Vudoo...

1 year ago

2 minutes