Retail media is booming — but maturity isn’t evenly distributed. Lachlan joins Commerce Media Matters to cut through the hype and grey areas: misaligned incentives, messy data expectations, the “too many screens” problem, offsite extensions, and why we need better briefs, not more buzzwords. From IAB council work to hands-on network builds, he shares a pragmatic view on how retailers, brands, media agencies and tech partners can make retail and commerce media actually work together. What you’...
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Retail media is booming — but maturity isn’t evenly distributed. Lachlan joins Commerce Media Matters to cut through the hype and grey areas: misaligned incentives, messy data expectations, the “too many screens” problem, offsite extensions, and why we need better briefs, not more buzzwords. From IAB council work to hands-on network builds, he shares a pragmatic view on how retailers, brands, media agencies and tech partners can make retail and commerce media actually work together. What you’...
Under the Influence: Creators, Community, and the New Age of Social Commerce with Lance Eerhard
Commerce Media Matters
36 minutes
1 year ago
Under the Influence: Creators, Community, and the New Age of Social Commerce with Lance Eerhard
In this episode of Commerce Media Matters, we’re joined by the brilliant Lance Eerhard, CEO of BuyersCircle—a game-changing social eCommerce platform created by former Alibaba execs to empower e-Tailers and suppliers to connect with their social communities. With 30,000 sellers, 950,000 active shoppers, and a career that’s seen him in top roles at WooliesX, Dan Murphy's, and CUB, Lance knows a thing or two about transforming online retail and tapping into the power of the creator economy.. So...
Commerce Media Matters
Retail media is booming — but maturity isn’t evenly distributed. Lachlan joins Commerce Media Matters to cut through the hype and grey areas: misaligned incentives, messy data expectations, the “too many screens” problem, offsite extensions, and why we need better briefs, not more buzzwords. From IAB council work to hands-on network builds, he shares a pragmatic view on how retailers, brands, media agencies and tech partners can make retail and commerce media actually work together. What you’...
