A podcast that goes behind the scenes of ecommerce businesses and their custom online stores.
We talk to ecommerce merchants of all stripes—from companies who are just starting out with no idea what they’re doing to seasoned veterans making millions a year. Vendors, services, and other ecommerce experts—they’ll be here too.
All the secrets of planning, building, and maintaining successful online businesses are revealed. And along the way, we get to know some of the brightest minds in ecommerce today.
Hosted by Stephen Callender, founder of Foster Commerce, a leading Craft Commerce agency.
All content for Commerce Minded is the property of Stephen Callender and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
A podcast that goes behind the scenes of ecommerce businesses and their custom online stores.
We talk to ecommerce merchants of all stripes—from companies who are just starting out with no idea what they’re doing to seasoned veterans making millions a year. Vendors, services, and other ecommerce experts—they’ll be here too.
All the secrets of planning, building, and maintaining successful online businesses are revealed. And along the way, we get to know some of the brightest minds in ecommerce today.
Hosted by Stephen Callender, founder of Foster Commerce, a leading Craft Commerce agency.
#11: Field Notes: Brand Identity and Ecommerce with Jim Coudal and Noah Bernsohn
Commerce Minded
1 hour 14 minutes 16 seconds
6 years ago
#11: Field Notes: Brand Identity and Ecommerce with Jim Coudal and Noah Bernsohn
How does brand identity inform your ecommerce approach?
Listen to learn how Field Notes’ brand identity creates a clear sense of who they are and what they’re willing to do (and not do), and how they reconcile those boundaries with growth and sales.
Key takeaways
The original audience for Field Notes were other design nerds
Field Notes wanted something specific for their site, so they chose Craft Commerce
Field Notes puts brand first
One Design Company also built the Craft site
Commerce Minded
A podcast that goes behind the scenes of ecommerce businesses and their custom online stores.
We talk to ecommerce merchants of all stripes—from companies who are just starting out with no idea what they’re doing to seasoned veterans making millions a year. Vendors, services, and other ecommerce experts—they’ll be here too.
All the secrets of planning, building, and maintaining successful online businesses are revealed. And along the way, we get to know some of the brightest minds in ecommerce today.
Hosted by Stephen Callender, founder of Foster Commerce, a leading Craft Commerce agency.
