Commerce Minded

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Commerce Minded

Stephen Callender

29 episodes

7 months ago

A podcast that goes behind the scenes of ecommerce businesses and their custom online stores. We talk to ecommerce merchants of all stripes—from companies who are just starting out with no idea what they’re doing to seasoned veterans making millions a year. Vendors, services, and other ecommerce experts—they’ll be here too. All the secrets of planning, building, and maintaining successful online businesses are revealed. And along the way, we get to know some of the brightest minds in ecommerce today. Hosted by Stephen Callender, founder of Foster Commerce, a leading Craft Commerce agency.

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A podcast that goes behind the scenes of ecommerce businesses and their custom online stores. We talk to ecommerce merchants of all stripes—from companies who are just starting out with no idea what they’re doing to seasoned veterans making millions a year. Vendors, services, and other ecommerce experts—they’ll be here too. All the secrets of planning, building, and maintaining successful online businesses are revealed. And along the way, we get to know some of the brightest minds in ecommerce today. Hosted by Stephen Callender, founder of Foster Commerce, a leading Craft Commerce agency.

Show more...

Episodes (20/29)

Commerce Minded

Unleashing the Project Management Superhero Within: Lessons from Rachel Gertz

Rachel touches on ‘humanizing’ project management techniques, touching upon the integration of psychology in change management and the burgeoning concept of 'Brave New Work.' Rachel shares Louder Than Ten's journey toward becoming a worker-owned cooperative, a move that's redefining community engagement and power dynamics. Her practical advice and heartening anecdotes offer invaluable wisdom for anyone aiming to champion project management with confidence and empathy.

1 year ago

1 hour 1 minute 38 seconds

Commerce Minded

Maddie Banta of MW Company: Crafting a Human-Centered B2B Ecommerce Experience

Maddie reveals how Craft Commerce has revolutionized the company's B2B and D2C platforms, allowing them to pair content and commerce and streamline operations. From the intricacies of online retail and re-platforming challenges to the upcoming multi-site B2B dealer portal with Craft Commerce 5, Maddie shares her comprehensive journey from graphic design to ecommerce expertise. Tune in to hear helpful insights into the strategic innovations that keep the customer experience at the forefront.

1 year ago

48 minutes 49 seconds

Commerce Minded

Jason Greenwood: The New Era of B2B Digital Commerce

Listen in as we celebrate the milestone of our second show with a bang, joined by the esteemed Jason Greenwood, a top voice in e-commerce for 2024. Jason shares his impressive journey through over 330 podcast appearances and his insights on the B2B commerce landscape. He generously shares stories from his recent travels across the US, tying in the personal with the professional, and the serendipity of missing the Super Bowl frenzy.

1 year ago

57 minutes 34 seconds

Commerce Minded

Marketing with a Heart: How Maxon Conquered the 3D Software World

Hello Commerce Minded friends! In this episode, Paul shares his journey from establishing MaxonUSA to mastering the art of market expansion through clever marketing and strategic mergers. Listen in as he unveils the wisdom gleaned from his years at the helm, along with a tantalizing hint about his upcoming endeavors.

1 year ago

1 hour 10 minutes 43 seconds

Commerce Minded

End of Series One Reflections

In this final episode of series one, Stephen doesn’t interview any guests, instead he uses the time to reflect on past episodes, share what he loves about Craft Commerce, what he believes the future of CraftCMS will be and why e-commerce vendors should embrace email marketing. Key Takeaways: The great things about Craft Commerce for developers How CraftCMS compares to Shopify Why Craft should promote its agencies beyond the Craft partners’ page The importance of email marketing for ecommerce vendors

6 years ago

25 minutes 14 seconds

Commerce Minded

How to Create a Work/Life Balance with Josh Angell

Josh Angell is a self-employed Craft CMS developer and consultant. Today he shares his journey from music graduate to building websites and all that transition entailed. Key takeaways: How Josh went from being a music graduate to building websites What he learned working at Supercool How having a child affected Josh’s mental health and fast forwarded his career aspirations How Marketplace for Craft rivals Etsy Why shipping isn’t a cut and paste feature

6 years ago

1 hour 15 minutes 58 seconds

Commerce Minded

Ecommerce Marketing and Tech with Lee Goldberg of Happy Cog

Lee Goldberg is President at Happy Cog, an award-winning, full-service digital agency which he runs with his childhood friend, Matt Weinberg. Lee shares some golden nuggets about conversion rate optimization. Key takeaways At its core, conversion rate optimization is about removing doubt at every stage How to compete against the big players Content is still king and one of the best ways to reach users at the top of the funnel Start by fixing the leak at the bottom of the funnel and work your way up

6 years ago

54 minutes 10 seconds

Commerce Minded

The Client Relationship and Delivering Value with Mark Dunbavan

Mark Dunbavan is a detail-oriented developer passionate about his builds and taking care of his clients. Key takeaways How having a child has affected Mark's approach to work and problem-solving As long as a team works together effectively, the other details don’t matter Mark’s client Viaduct has an interesting business model and unique set of needs Shipping, tax, and variants were the most complex problems to solve for this site The importance of keeping sites updated

6 years ago

1 hour 19 minutes 1 second

Commerce Minded

Craft Commerce Product Setup Walkthrough with Roger Glenn

Our guest Roger Glenn is working on a Craft Commerce build for a furniture store, and we lay the groundwork for the most flexible, efficient, and future-proof way to set up the site. Key takeaways: How to deal with multiple large catalogues from separate manufacturers Planning: have a discussion with the client, create a spreadsheet Looking at competitors and how people shop How to treat SKUs, dimensions, variations, attributes, and how to use channels What’s easiest and logical for administrators?

6 years ago

1 hour 10 minutes 53 seconds

Commerce Minded

Multiple Currency Setup in Craft Commerce with Sebastien Dehesdin

Tune in to learn about the challenges of multi currency as Seb walks us through the setup, technical aspects, and customer experience flow of his solution. Key takeaways: Seb’s solution is straightforward for users The backend setup is simple with a few minor workarounds A plugin currently exists to provide a similar solution Once this feature is baked into Craft Commerce, it will put them ahead of the pack The success of Commerce will be determined by how merchants start talking about it

6 years ago

45 minutes 23 seconds

Commerce Minded

#18: Choosing the Right Ecommerce Platform with Dave Ritter of Ritter Knight Creative

Tune in as today's guest, Dave Ritter, talks about choosing the right CMS and why Craft Commerce works for his clients. Key takeaways: Craft gives you the ability to relate content with commerce Craft Commerce is great for clients who want software and technology to follow their business logic Most clients aren’t designers, but design really matters Clients are quick to pick up and learn the backend with Craft’s intuitive UI Ecommerce essentials and best practices--Dave offers some advice

6 years ago

1 hour 9 minutes 4 seconds

Commerce Minded

#17: Matt Stein of Working Concept Made a Snipcart Plugin for Craft

Today’s guest, Matt Stein, is a developer with a design background, who has recently developed the Snipcart plugin for Craft CMS. Key takeaways: Why he chose to settle in Seattle rather than Boston after university How Snipcart differs to Commerce Pro and Commerce Lite Why he only made Snipcart public recently How he determined the cost of the plugin ($179) He’s a perpetual learner who just loves learning new things What makes Columbus, Ohio so great

6 years ago

1 hour 17 seconds

Commerce Minded

#16: Managing Your Business Finances: Insights from Ryan Masuga of Masuga Design

Ryan Masuga has more than a decade of experience growing and running his business. In that time he has learned (sometimes the hard way) what it takes to be profitable. Tune in for an insightful conversation about running your business finances, grading your clients, the three questions you should always ask when making decisions. Key takeaways Take the Profit First model of business development Manage client expectations Understand your expenses to decide what to cut

6 years ago

1 hour 7 minutes 54 seconds

Commerce Minded

#15: Fred Carlsen: Craft CMS Plugin Developer and the Man Behind Superbig

Fred Carlsen is one of the most prolific Craft CMS plugin developers in the business. Since the release of Craft3 he’s come out with more than 25 plugins, with more on the way. Fred joined Stephen to talk about the business and personal side of plugin development: creativity, time management, setting priorities, and focusing efforts. Key takeaways Balancing time and energy as a creator Pricing your plugins in a way that values your efforts Refactoring a plugin to support multiple providers

6 years ago

1 hour 14 minutes 11 seconds

Commerce Minded

#14: Introducing Concierge Commerce with Tae FitzSimons and Douglas Hollinger

Tune in to learn how Concierge Commerce is set to become the ultimate matchmaker for vendors and ecommerce sites. Founders Tae FitzSimons and Doug Hollinger have created a space for retailers to find and connect with the right technology or service partners for their business. Key takeaways The questions to ask before shopping for a new product Finding solutions for your business requirements Identifying your strengths to better articulate your offerings What to consider if you're thinking about going headless

6 years ago

1 hour 8 minutes 47 seconds

Commerce Minded

#13: SKUs Galore: Eric Marthinsen and Tracey Corbitt

Tune in to learn why Craft Commerce was the right choice for Rochester’s site build, what it means to look at sales and digital marketing from a technical perspective, and what to watch out for when building or rebuilding a site. Key takeaways Craft gave them a better build at an affordable cost They have the highest number of SKUs of any Craft site Rochester Electronics has a fascinating business model A technical approach to sales and digital marketing Valuable advice from Eric & Tracey

6 years ago

1 hour 2 minutes 42 seconds

Commerce Minded

#12: Luke Holder: New Features of Commerce Pro and Lite + What’s Next

Luke Holder discusses the differences between Craft Commerce Pro and Lite as well as some of the use cases and additional features now available in both versions. Key takeaways Craft CMS has three big announcements: Craft 3.1, Commerce 2, and the new Craft plugin store Commerce 2 has been released with a Pro and Lite version What’s on the horizon? More plugins and features in the works Craft is looking to hire another Commerce developer DotAll is in Montreal this year in September

6 years ago

45 minutes 34 seconds

Commerce Minded

#11: Field Notes: Brand Identity and Ecommerce with Jim Coudal and Noah Bernsohn

How does brand identity inform your ecommerce approach? Listen to learn how Field Notes’ brand identity creates a clear sense of who they are and what they’re willing to do (and not do), and how they reconcile those boundaries with growth and sales. Key takeaways The original audience for Field Notes were other design nerds Field Notes wanted something specific for their site, so they chose Craft Commerce Field Notes puts brand first One Design Company also built the Craft site

6 years ago

1 hour 14 minutes 16 seconds

Commerce Minded

#10 Social Enterprise and Subscription Box Ecommerce with Brett McCollum of CAUSEBOX

What are the unique challenges of creating a social enterprise with a subscription box model on an ecommerce platform? Key takeaways CAUSEBOX co-founders Brett and Matt have been creating businesses together since college Selling a subscription service comes with a different set of challenges One of their major focuses is delivering great products that give back On the tech side of things, the goal is creating the best product experience

6 years ago

1 hour 52 seconds

Commerce Minded

#9: Christmas in Tasmania and Reflections on Work with Josh Crawford of Verbb

Down in the Southern Hemisphere, there’s a web developer with a penchant for plugins and a keen eye for design. Josh Crawford reflects on his past and future work at Verbb. Key takeaways Josh is the owner and lead developer at Verbb creating incredible plugins A design background has influenced Josh’s plugin style and UX focus Pixel & Tonic have set a high standard in care, quality and attention to detail with Craft Work-life balance can be a struggle

6 years ago

59 minutes 32 seconds