A podcast that goes behind the scenes of ecommerce businesses and their custom online stores.
We talk to ecommerce merchants of all stripes—from companies who are just starting out with no idea what they’re doing to seasoned veterans making millions a year. Vendors, services, and other ecommerce experts—they’ll be here too.
All the secrets of planning, building, and maintaining successful online businesses are revealed. And along the way, we get to know some of the brightest minds in ecommerce today.
Hosted by Stephen Callender, founder of Foster Commerce, a leading Craft Commerce agency.
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A podcast that goes behind the scenes of ecommerce businesses and their custom online stores.
We talk to ecommerce merchants of all stripes—from companies who are just starting out with no idea what they’re doing to seasoned veterans making millions a year. Vendors, services, and other ecommerce experts—they’ll be here too.
All the secrets of planning, building, and maintaining successful online businesses are revealed. And along the way, we get to know some of the brightest minds in ecommerce today.
Hosted by Stephen Callender, founder of Foster Commerce, a leading Craft Commerce agency.
Ecommerce Marketing and Tech with Lee Goldberg of Happy Cog
Commerce Minded
54 minutes 10 seconds
6 years ago
Ecommerce Marketing and Tech with Lee Goldberg of Happy Cog
Lee Goldberg is President at Happy Cog, an award-winning, full-service digital agency which he runs with his childhood friend, Matt Weinberg. Lee shares some golden nuggets about conversion rate optimization.
Key takeaways
At its core, conversion rate optimization is about removing doubt at every stage
How to compete against the big players
Content is still king and one of the best ways to reach users at the top of the funnel
Start by fixing the leak at the bottom of the funnel and work your way up
Commerce Minded
A podcast that goes behind the scenes of ecommerce businesses and their custom online stores.
We talk to ecommerce merchants of all stripes—from companies who are just starting out with no idea what they’re doing to seasoned veterans making millions a year. Vendors, services, and other ecommerce experts—they’ll be here too.
All the secrets of planning, building, and maintaining successful online businesses are revealed. And along the way, we get to know some of the brightest minds in ecommerce today.
Hosted by Stephen Callender, founder of Foster Commerce, a leading Craft Commerce agency.
