Welcome to Commercial Real Estate Secrets, hosted by Aviva Sonenreich, a seasoned commercial real estate owner, broker, and content creator. On this podcast, you'll hear real stories from real people who have created real success in commercial real estate. Join us each week to gain invaluable insights and practical steps you can take to achieve your dreams of becoming a successful commercial real estate investor, agent, or broker.
Welcome to Commercial Real Estate Secrets, hosted by Aviva Sonenreich, a seasoned commercial real estate owner, broker, and content creator. On this podcast, you'll hear real stories from real people who have created real success in commercial real estate. Join us each week to gain invaluable insights and practical steps you can take to achieve your dreams of becoming a successful commercial real estate investor, agent, or broker.
In this episode of Commercial Real Estate Secrets, I sit down with Rich Vaaler, founder and principal of Vaaler CRE, to discuss the hidden risks of “leaving commercial property to the kids” and why simplification—not accumulation—is often the smarter legacy strategy. Rich introduces the concept of Elder CRE, explains how single-tenant absolute net lease properties create true “coupon clipper” income, and shares practical insights on 1031 exchanges, generational wealth, and protecting families from costly surprises.
In today’s episode, I sit down with Matt Smith of RealNex to talk about where commercial real estate technology is actually adding value—and where it’s just noise. We get into how brokers should think about AI in 2026, why systems and data ownership matter more than ever, and how top producers use technology to ask better questions, not replace human judgment. Matt also shares what separates useful proptech from hype, why your website is your digital storefront, and how brokers can build real leverage and freedom with the right processes. Hope you enjoy!
In today’s episode, I sit down with Monica Cataluna, CCIM, a Florida-based land broker, to talk about why development has slowed, how land banking is shaping today’s market, and what rising costs mean for land values. We also break down entitlements in simple terms and where patient investors are finding opportunity. Hope you enjoy!
In today’s episode, I sit down with Nile Lundgren, star of Netflix’s Owning Manhattan, to talk about what it really takes to succeed in New York City real estate—playing the long game, building real trust with clients, why off-market deals are often misunderstood, and how systems and media allow agents to scale in the most competitive market in the world. Hope you enjoy!
Commercial real estate is still acting like it’s in the 20th century—while clients, technology, and expectations have quietly moved on. The brokers who don’t evolve won’t just lose deals… they’ll become obsolete.
This week on Commercial Real Estate Secrets, Aviva Sonenreich sits down with Marcy Moneypenny, founder of The Moneypenny Collective and a 35+ year commercial real estate leader who has run major accounts like Morgan Stanley and led brokerage offices at the highest level. Marcy breaks down what truly defines top performers in today’s market: client experience, consistency, visibility, and the courage to stop playing ordinary.
Highlights:
Perfect for:
Anyone in commercial real estate who wants to become a trusted, modern, in-demand advisor—not just a transactional broker hoping the next deal lands.
Industrial rents in Southern California tripled in 18 months—then stalled—leaving owners, tenants, and brokers trying to make sense of a brutal reset.
In this episode of Commercial Real Estate Secrets, Aviva Sonenreich sits down with veteran industrial broker and author Allen C. Buchanan to unpack what really happened in the Inland Empire and across the Southern California logistics belt.
Highlights:
Perfect for:
Anyone who wants a clear, data-backed understanding of Southern California’s industrial reset—and what it signals for owners, tenants, investors, and brokers across the country.
Building a modern CRE business doesn’t start with cold calls — it starts with becoming findable.
And no one in industrial real estate has proven that more boldly than Aviva Sonenreich.
In this episode, Aviva joins James Bean on My Fellow CRE Influencers to break down how she built a seven-figure industrial brokerage, a powerful personal brand, and a steady pipeline of inbound deals — including a $9.56M 1031 assignment sourced entirely from social media.
Highlights:
Perfect For:
Commercial brokers who want inbound business, industrial clients seeking real expertise, 1031 investors needing trusted guidance, and any CRE professional who knows digital presence is now the engine of deal flow.
Connect with James Bean: LinkedIn
Distress is building faster than most investors realize — and 2025–2026 will be the biggest transfer of CRE wealth since the Great Financial Crisis.
This episode is Part 2 of Aviva Sonenreich’s extended conversation with Michael Cohen, continuing the deep dive into CMBS distress, why Denver is becoming one of the most troubled MSAs in the country, and how investors can prepare for the wave of maturities ahead.
Highlights:
Perfect For:
Investors preparing for the 2025–2026 distressed cycle, owners with CMBS loans nearing maturity, family offices protecting generational assets, brokers advising clients through workouts, and anyone who wants a clear, unfiltered understanding of how CMBS distress actually works — and what’s coming next.
Billions in CMBS loans are coming due in 2026 — and most borrowers still don’t understand how the system really works.
In this episode, Aviva Sonenreich sits down with Michael Cohen, Managing Principal at Brighton Capital Advisors, to break down how CMBS trusts, servicers, and bondholders interact — and what borrowers must do to protect their equity.
Highlights:
Perfect For:
Borrowers with CMBS loans coming due, investors looking for distress before it hits auction, and anyone trying to understand what’s really driving the 2026 debt market.
Where should you invest in Colorado commercial real estate right now?
In this solo episode, Aviva Sonenreich breaks down three real buildings (that are for sale) she’d buy today, from tech-infused industrial properties in Boulder to high-credit tenants near Denver International Airport.
You’ll also learn her CoStar search hack that helps brokers and investors spot opportunities before anyone else.
If you’re watching from Colorado (or looking to invest here), this one’s for you.
In this episode of The Proof Stacker Podcast, Aviva Sonenreich joins the show to share how she turned a niche family business into a digital brand that drives real deals — including a $9.5 million transaction sourced directly from social media. From building authority with proof stacking and case studies to leveraging culture hacking and TikTok’s geo-local reach, Aviva breaks down the strategies that have made her one of the most influential voices in commercial real estate. If you want to learn how to turn content into clients and build a business that compounds online, this conversation is a must-listen.
In this episode of Commercial Real Estate Secrets, Aviva Sonenreich sits down with Sky Velez to talk about how niching down can fast-track success in commercial real estate. From breaking into the hospitality sector with zero experience, to closing a $7.5 million hotel deal just four months into her career, to overcoming imposter syndrome and building credibility fast, this conversation is packed with real-world lessons for anyone looking to stand out and win bigger deals in 2025.
In this episode of Commercial Real Estate Secrets, Aviva Sonenreich sits down with Nick Sansone, Principal at Sansone Group, to talk about the evolution of industrial development, raising institutional capital, and building a legacy-driven business. From the surge in data center demand fueled by AI, to how to structure joint ventures with institutional partners, to why focusing on value over profit is the real key to long-term success, this conversation is packed with practical advice for anyone looking to scale in commercial real estate in 2026.
Multifamily investing might be the most powerful way to build wealth in commercial real estate — and 2025 could be the best time in decades to start.
With predictable income, risk diversification, and scalable cash flow, this asset class continues to outperform, and investors are paying attention.
In this episode of Commercial Real Estate Secrets, Aviva Sonenreich sits down with Ken Gee, Founder and Managing Member of KRI Partners, a multifamily private equity firm with over $200M in transactions, to share the blueprint behind decades of success in this space — and how you can follow the same path.
In This Episode, We Cover
📍 Ready to start building long-term wealth through multifamily investing?
Connect with Ken and his team at KRIPartners.com
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Ready to sell or lease a warehouse? Visit warehousehotline.com to get started.
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In this candid Q&A, Aviva Sonenreich sits down with Kusima Boswell, co-founder of Terrakotta, to talk about content strategy, inbound deal flow, and building a brand that attracts. They cover what it really takes to gain traction online, the difference between sales and marketing in CRE, and why consistency beats virality every time. A practical and insightful conversation on digital marketing, entrepreneurship, and growing a business from the ground up.
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Aviva Sonenreich sits down with Kusiima Boswell, co-founder of Terrakotta, the AI prospecting platform helping commercial real estate professionals turn cold calls into real conversations. They discuss how Terrakotta is reshaping prospecting with AI-powered dialing, data validation, and CRM automation, why consistency is the true secret to success in CRE, and what the future of AI-driven dealmaking could look like. If you’re serious about commercial real estate and scaling your business with smarter tools, this episode is a must-listen.
Connect with Kusiima: Website | LinkedIn
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In this episode of Commercial Real Estate Secrets, Aviva sits down with Jonathan Iger, CEO of Sage, to talk about legacy, branding, and the future of office buildings. They explore Jonathan’s journey from carrying forward his family’s 100-year-old real estate company to rebranding it into a modern, experience-driven brand, while also digging into how design, service, and consistency can redefine what it means to work in an office. A rare conversation bridging tradition and innovation in commercial real estate.
Connect with Jonathan: Website | LinkedIn
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Love the show? Leave us a 5-star review! Even a short sentence helps us keep bringing you the content you love.
Ready to sell or lease a warehouse? Visit warehousehotline.com to get started.
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I recently sat down with Ira Zlotowitz, founder and CEO of GParency, for a conversation that completely reimagines what mortgage brokerage should look like in 2025.
We talked about why most commercial real estate owners aren’t getting the best financing, and how Ira is flipping the industry model on its head—with flat fees, transparent data, and a Bloomberg-style app that’s free for everyone.
Here’s what we get into:
If you’re an owner, broker, investor, or GP who wants to understand where the industry is heading and how to play the long game smarter—this one’s worth your time. Let’s get into it. 👇
Connect with Ira: Website | Linkedin | +1 917-597-2197 | iraz@gparency.com
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In this episode of Commercial Real Estate Secrets, Aviva Sonenreich breaks down the three essential steps to starting a real estate career that lasts. From passing your licensing exam, to creating a financial safety net, to finding mentorship that accelerates your growth, she shares the exact blueprint she wishes she had on day one. Plus, Aviva reveals the social media hack that could save you years in building your reputation and pipeline. If you’re ready to stop guessing and start building a real estate career with real momentum, this episode is for you.
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This week on Commercial Real Estate Secrets, I sit down with Ben Carmona, Managing Partner at Perch Wealth, to talk about one of the most underutilized and misunderstood tools in commercial real estate: the Delaware Statutory Trust (DST).
If you’re working with aging landlords, high-equity portfolios, or owners tired of tenant calls—this episode is a must-listen.
Ben breaks down 1031 exchanges and DSTs in plain language, explains how baby boomers are trading toilets for tax deferral, and shares why “Swap ‘til you drop” isn’t just a clever phrase—it’s a generational wealth strategy.
💡 Episode Highlights
✅ What is a 1031 Exchange—and how to explain it to a 5th grader
✅ The power of "Swap ‘til You Drop" for generational wealth planning
✅ What makes an investor “accredited” (and why it matters)
✅ DSTs explained: what they are, how they work, and why they’re IRS-approved
✅ Passive income, stepped-up basis, and bonus depreciation explained
✅ What product types are performing best in DSTs today (hint: not retail)
✅ How to use DSTs as a backup plan when your 1031 deal falls through
Connect with Ben Carmona: https://perchwealth.com/
📱 Direct: 818-269-4972
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Connect with Aviva: