In this solo episode, #87, Ellen gets real about something that happens far too often in the fitness industry — instructors “borrowing” or flat-out stealing programming from other brands, formats, or creators.
If you’ve ever seen a class that felt a little too familiar, or had your own work copied and renamed, this one’s for you. Ellen breaks down what’s really going on, why it matters, and how to navigate it with integrity.
The difference between inspiration and imitation
Why stealing programming hurts everyone — including the instructor doing it
What ethical inspiration looks like in the group fitness world
How to set boundaries and call it out professionally when it happens
Why originality and authenticity will always outlast copycats
Creating something original takes time, courage, and heart — but it’s worth it. The industry doesn’t need more clones; it needs more leaders willing to put their unique stamp on fitness.
Ellen reminds us that when you teach from your truth, no one can copy that.
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