The common advice to "post three times a day" is often a recipe for burnout rather than business growth. True marketing success comes not from manic frequency, but from a sustainable system that embraces the inevitable chaos of entrepreneurship while connecting deeply with your audience through authenticity. In this episode, Janelle Jones, business marketing strategist and tech founder, joins the show to share her approach to building a content engine that doesn't run you into the ground. She...
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The common advice to "post three times a day" is often a recipe for burnout rather than business growth. True marketing success comes not from manic frequency, but from a sustainable system that embraces the inevitable chaos of entrepreneurship while connecting deeply with your audience through authenticity. In this episode, Janelle Jones, business marketing strategist and tech founder, joins the show to share her approach to building a content engine that doesn't run you into the ground. She...
In this episode we interview Paul Hemingway, a marketing leader at Lighthouse Foods, about how smart brands choose media channels when budgets are tight and competitors are loud. What you'll learn in this episode: How to pick channels based on who you want to reach Why “share of voice” changes your media strategy How to think about competitors before you spend a dollar What to measure at the top vs bottom of the funnel How to use pre post studies and A B test markets...
Content Amplified
The common advice to "post three times a day" is often a recipe for burnout rather than business growth. True marketing success comes not from manic frequency, but from a sustainable system that embraces the inevitable chaos of entrepreneurship while connecting deeply with your audience through authenticity. In this episode, Janelle Jones, business marketing strategist and tech founder, joins the show to share her approach to building a content engine that doesn't run you into the ground. She...
